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Kim Schott
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3 Ways Facebook Remarketing Improves Your ROI

Remarketing technology allows Facebook to track where users have been and show them ads targeted to their previous browsing habits. This reminds customers who have come to your website in the past of your business, and if they had been thinking of a purchase previously another opportunity to buy your product. This keeps your business fresh in their mind so when they are ready to purchase your brand is at least familiar if not already right in front of them on their feed. Here are three more tips to grow your business using Facebook Remarketing: 
1. Promoting new webpage content across a separate medium. As we have talked about in previous blog posts, the importance of creating great content for your website cannot be overstated. Facebook Ads allow that quality content to easily reach beyond your website. A quality article about your product can spread via likes and shares. The effects can continue to snowball as more users are exposed to your content, and share it with their friends. 
2. The tools that allow you to target your ads means your advertising dollars are not wasted. Business can target users by location, demographics, age, gender, interests, behavior, connections, and even recent shopping habits.  You can use recent purchasing behavior, target people sharing specific life events (such as an engagement or wedding), and target existing and new audiences separately to better tailor your message. You can even layer your options to create a very specific set of conditions before your ad appears. Plus since your ad is only being displayed to your specific audience you are more likely have customers come to your business.
3. You can use your existing customers to fine tune your filters. When an existing customer comes to your site you can tag them with a cookie. This cookie will help you gather behavioral and demographic information about your existing clients, that can be used to help you tailor your Facebook ads to similar people.  This allows you to narrow who sees your ads, as well as reveal previous unknown information that can help you target a new group of people. This can be further adjusted to make sure you are targeting only the specific demographic of this group that can afford your products. All of this information is available from your existing user base to help you grow your business.
Why hire a professional to manage your Facebook ads? Business owners on average waste up to 25% of their ad budgets mostly due to not having the time to closely watch how their audience is interacting with the ad.  This can translate into a lost new business opportunity.

There is an easy way to fix this: repurpose your wasted budget dollars towards what actually works and generate up to 60% more conversions. 
Call us at (248) 390-4987 , or visit our website to discuss your Facebook advertising challenges, and receive some valuable solutions.

Drive Traffic Back to Your Website Using Facebook Ads

Over the last several years Social Media has experienced a rapid evolution. Started as an industry designed to help people come together, it has changed into an industry focused upon helping businesses connect with new and existing customers. This change can clearly be seen in the current King of the Social Network Kingdom, Facebook.

Between the ability to pay to increase the reach of your posts, and the ability to feature ads about your products, Facebook’s current focus is businesses like yours. Facebook wants to become an indispensable part of your marketing strategy, and how you interact with your customers.  Here are three reasons Facebook can help you grow your business: 
1. Your customers and their friends (your future customers), are spending a significant portion of their day on Social Media. 
The average person spends almost two hours per day across all social networking sites.  Of this the average person is spending 40 minutes a day on just Facebook looking at shared posts, advertisements, where their friends are checking in, and liking and sharing information.  A positive post about your business can have a great impact as it spreads through a friend’s newsfeed. 
2. Facebook’s user base is massive, but companies continue to underutilize it as a resource. 
Over 1.55 billion people log onto Facebook every month and of that 1.39 are using mobile devices.  Last August Mark Zuckerberg announced that for the first time it surpassed 1 billion logins in a single day. Yet despite this, currently Facebook only has about 2 million active advertisers tapping into this market. Spread across the user base: that is one company advertising its products for every 775 users of the service. This massive pool of potential customers is there for you to tap into at a time where Facebook ads have never been cheaper, and easier to manage. 
3. Your Facebook Business Page needs an ad budget.

Many businesses have had success in building a Facebook following. These companies invest time and money into sharing information with their clients who have liked their page in the past. Facebook has invested millions of dollars into new tools to help you tap into their potential market. The good news is their investment has paid off.  The best part is they are cost effective.  A $50 Facebook Ad investment can reach between 5,000-10,000 people each month, depending on how you configured the ad. Watching your ad very closely will allow you to make adjustments based on what your audience is clicking on, so that you don't waste your ad investment. Plus you can choose who you target. From a broad range of people to a very specific niche, the level of control Facebook offers means it is not just random people worldwide seeing your ad. It is your desired audience that matches your ideal customer profile, in your area, who like your product or service. 

Why hire a professional to manage your Facebook ads? Business owners on average waste up to 25% of their ad budgets mostly due to not having the time to closely watch how their audience is interacting with the ad.  This can translate into a lost new business opportunity.

Call us at (248) 390-4987 , or visit our website to discuss your Facebook advertising challenges, and receive some valuable solutions.

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Google’s New Desktop Ad Layout: Who will benefit? Who will suffer?
 
On February 19, 2016 Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar.
 
Now, before you panic. Take a deep breath and remain calm. This is the same old SEO song and dance.
 
Google uses an algorithm that takes into account not only how much you are willing to spend per click, but also the quality of your ad and the quality of the page to which the ad is directing people. The higher quality your web page, and the better designed your ad, the higher a Quality Score your Ad will receive. This Quality Score is then multiplied against your pay per click amount to determine where you will place. A customer with a bid of $2 dollars per click, and a Quality Score of 10 will rank higher than someone with a bid of $5 dollars and a quality score of 3. By increasing your Quality Score your ad will feature more prominently on Google Search results, without any increase in your pay per click costs.

For many people the solution is to not fully utilize the advanced features available to Google Adwords. However by not exploring the full range of tools available to you in creating ads, you are likely overspending and not seeing the full potential of your Adwords budget. This is why diverting some of your budget to allow for a professional to manage your Google Adwords account can be vital.  Their knowledge, and experience in creating Ads can increase user interaction and bring more customers to your website.
 
The Winners: PPC Marketers and Product Listing Ads (PLA’s)
Google Adwords does not reward the top position to the highest bidder. In fact the second or third ranked ad may be paying significantly more per click than first place. Many people mistakenly believe that if they want to rank higher on Google Ad placement they need to devote more money, and pay more per click. This is not the case.

The Losers: Organic Search
For these reasons consulting with a professional trained in the intricacies of properly managing  a Google AdWords campaign can see significant cost savings over the life of a marketing campaign.
 
Why hire a professional? Business owners on average waste up to 25% of their PPC budgets.  This can translate into real lost new business opportunity from generating leads to completing a sale. A professionally managed campaign can save you money not only by ensuring compliance with Google’s AdWord policies, but by allowing your ad to rank higher with less pay per click costs.
There is an easy way to fix this: repurpose your wasted budget dollars to towards what actually works and generate up to 60% more conversions. 

Call us at (248) 390-4987 or visit out website to discuss your Google advertising challenges, and receive some valuable solutions.
 
 

Taking Holiday Small Business Marketing Beyond Social Media.
 
From holiday charity events, to a year-end business parties, presenting yourself as a local expert allows you to build a memorable first impression. Moreover these face to face exchanges with your customers can be a powerful tool for building customer confidence and word of mouth advertising. Here are just a few ideas to take your small business marketing strategy to the next level:
 
Develop relationships with industry bloggers: Customers are becoming much more web savvy and better able to educate themselves about the product choices available to them. Who are the online experts creating blogs about your products and services? These bloggers represent a great resource in helping you reach new clients in new markets. Moreover these bloggers are personally invested in writing about the services you offer and educating potential customers about the industry. Unlike a traditional business that attempts to sell you a product, a bloggers goal is to simply provide information.
 
By reaching out to these bloggers you can often find out objective information about your product or service from a third party that is often very knowledgeable about your industry. By building relationships with these bloggers often they will recommend your product or service to their audiences in exchange for you introducing your community to them. Much like an ambassador, a good relationship with a blogger is a great way to expand the audience your product can reach.
 
Create business content about topics you are passionate about: Many business owners find themselves passionately drawn to one particular area of their industry. After all, something made you desire to open a business. Is there one area of the business you find yourself excelling, or a topic you can discuss for hours? How about unique or entertaining problems you have found yourself faced with in the industry and how you solved them? If so, write about it. Many bloggers will often accept guest posts, provided they offer quality information to their readers. By providing a link back to your website, a well written article can both introduce you to new customers, as well as increase customer confidence in your product.
 
Seek out public speaking opportunities: Be an expert in your community. Businesses, schools, organizations, and trade shows are always looking for talented speakers. A speech in a local college business course about running a business can be an excellent networking tool. Consider what types of areas, organizations, or events you can offer to present an educational speech at in exchange for greater exposure. Remember to bring business cards or fliers to hand out to your audience.
 
A powerful speech both demonstrates your expertise in your industry and educates your customers on your product.  This makes your customers more comfortable purchasing from you in the future and more likely to recommend you to their friends.
 
Schott Cultural Consulting specializes in Social Media Marketing and English, Spanish and Chinese content writing for businesses. If your company is in need of online marketing assistance, let our team help you. Call +1 (248) 390-4987 today to find out how your business can generate new customers, increase revenue and lower your advertising costs with our multilingual website design and digital marketing solutions.
 

Want To Find Social Media Brand Ambassadors? Start With Your Local Customers


Are social media ambassadors part of your holiday marketing plans?
A well designed Social Media Campaign can be vital for a small business this holiday season. You have developed a strategy of which social media outlets you want to target. You have created a Facebook business page, a Twitter account, a Pinterest account, an Instagram account, and a LinkedIn account for your business. You take time to reach out to your local customers who talk about your company online, and educate customers about how your products and services can benefit them.  You are actively creating engaging content for your customers and working to build brand recognition. You have targeted on point content designed to educate your customers about your business ready to go.  Now it is time to take this content and bring it back into the real world. Here is how these very same skills can help you network with your customers and other companies in the industry. 


Make your loyal local customers ambassadors for your product and service: Seek out and recruit your loyal customers as ambassadors. Ask your customers to take pictures of themselves enjoying your product or service. By making these individuals representatives of your brand they will spread information about their positive experience with your products to their friends and communities. By working with these ambassadors you are taking the same strategies you use to have people share your content with friends in the real networking world. Moreover by bringing in their friends you will gain access to communities of people you previously had not reached.
 Also, take the time to develop a referral reward system that your customers will rave about. Based on your customers feedback, create VIP Incentives that will only be offered to your ambassadors. By actively working to promote your message, programs can be established to allow ambassadors rewards for their efforts. These rewards can motivate ambassadors to actively seek out new people to talk about your company.


Use employees as ambassadors at holiday expos to build relationships: Holiday expos can be a wonderful networking tool for your employees. If possible make arrangements to attend expos as an exhibitor to enable you to meet other business owners in your industry. A few weeks before the expo, create a content based Facebook ad that describes the value you plan to give to the expo attendees. During the expo, make sure you and your team are posting fun event pictures on social media and tagging other businesses at the event. And, don't forget to tell  your employees to bring a phone charger. These shows enable you and your team to both meet new customers as well as build long lasting relationships with other business owners. These relationships can help you build your brand recognition, learn about new trends in the industry, or expand the area where your product is sold. Even if you cannot afford to be an exhibitor, you and your team can still enjoy many of the benefits by attending a show as a regular patron, and sharing your experience on social media with words and pictures.


Schott Cultural Consulting specializes in Social Media Marketing and Pay-Per-Click Advertising for businesses. If your company is in need of online marketing assistance, let our team help you. Call +1 (248) 390-4987 today to find out how your business can generate new customers, increase revenue and lower your advertising costs with our multilingual website design and digital marketing solutions.

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Social Media outlets have refined their techniques to the point where they can effectively target the specific desired audiences based on location, interests, and behavior.

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If you're a Michigan entrepreneur relying on a strong online presence to connect with your local customers this holiday season, you're right to pay attention to the mobile in-store shopping experience and SEO trends.

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On Google’s list of philosophies, the very first one is “focus on the user and all else will follow.” But in the past, many SEO professionals have ignored this advice, crafting web pages designed primarily for Web crawlers, and crammed with keywords.
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