"First is that there are still SEOs who believe their job ends with the SERP click, and that a high bounce rate is a problem for the content of the site, not them. Second, and more worrying, is that bounce rates generally in SEO are so painfully high that very few SEOs are seeing the results of a very low bounce rate to contrast. Fact is that most SEO campaigns create a bounce rate that is several magnitudes higher than the conversion rate, which is not a great thing if one gives that even a moment of thought."
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