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Kieran Flanagan
Works at HubSpot, Inc.
Attended University of Ulster
Lives in Dublin, Ireland
1,164 followers|35,416 views
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Kieran Flanagan

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Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

http://searchengineland.com/60-direct-traffic-actually-seo-195415

That's a pretty high figure, not that surprising though.
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL […]
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Kieran Flanagan

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I love this deck from Reid Hoffman on how you can hire talent and actually keep them around your company.

http://www.businessinsider.com/management-advice-from-linkedin-founder-reid-hoffman-2014-7
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Nice bunch of influencer marketing ideas here from well known influencers.
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Google has launched an update to their payday algorithm. Would be really interesting to look at sites that have dropped and gained in that space http://searchengineland.com/official-google-payday-loan-algorithm-2-0-launched-targets-spammy-queries-192027
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I am pretty sure we can take the existence of this song to mean the world could be coming to an end.

http://valleywag.gawker.com/a-four-minute-song-about-social-media-marketing-is-a-tr-1561452644
Attendees at the 2014 Social Media Marketing World convention--that's a real thing!--were treated to a rousing song called "Let's Get Social," about getting social. Tickets to the event cost $1,300, and literally everyone who sat through this is now dead.
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This is a great guide on Growth Hacking. If you can put up with Neils repeated attempts to get you to sign up to something via pop ups (there are literally 3 or 4), it's a great read

http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
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Kieran Flanagan

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The tips in this white board friday are good for content creation >> http://moz.com/blog/how-to-prove-roi-potential-of-content-campaigns-whiteboard-friday

The thoughts on figuring out the potential ROI on content are pretty generic and not that useful.

We obsess over Content ROI way too much.
Sometimes the content creation process feels a bit like a gamble. A lot of effort may or may not result in a lot of traffic. In today's Whiteboard Friday, Mike King shows us the tools and techniques we can use to prove the ROI of our content before we even start making it.
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Inbound Marketers Depend on their wits not wallets.

This doesn't  mean inbound marketers don't love having money to spend, it just means they make better use of the resources they have and think differently on how they can grow a business. They think about goals, experiments and the right metrics.

http://www.slideshare.net/kflanagan/inbound-marketers-depend-on-their-wits-not-wallets
Inbound marketers are different from your typical marketer. They don't just rely on having the biggest budget to beat their competitors. They're able to set the right goals at the right time. They experiment to find creative solutions to hit those goals and they are very data driven.
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How To Launch A Product, Make Money AND Get Incredible Feedback

http://carlsednaoui.com/post/86600844727/how-to-launch-a-product-make-money-and-get-incredible

Just found Producthunt.co because of this post. It's pretty cool.
Background Last Summer (2013) I had the pleasure of attending Hacker School where I met Tom. Tom and I spent a good chunk of the summer hacking on projects together and, towards the end the summer, we...
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Looking forward to attending the first Growth Hacking conference in London this October

http://www.growthhackingconference.com/
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There goes Google penalising another Guest Blog Network >> http://www.webpronews.com/google-penalizes-postjoint-another-guest-blog-network-2014-04
Google has taken out another guest blog network. This time it's PostJoint. Techtada tweeted about it to Matt Cutts (via Search Engine Land), who …
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Content ROI is a Myth http://bit.ly/1eouUHg << interested to get thoughts on this.
Learn why you can't measure the ROI of content down to a dollar value.
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1,164 people
online shopping fast network.com:'s profile photo
Jenna Sherly's profile photo
GameFunda Pvt. Ltd.'s profile photo
Bethany Mairinger's profile photo
Turlough Rynne's profile photo
BERTHA HAYDEE TERRONES RODRIGUEZ's profile photo
Oliver Ewbank's profile photo
Ruta Danyte's profile photo
Alice Mensah's profile photo
Work
Occupation
Marketing Director (EMEA)
Employment
  • HubSpot, Inc.
    Marketing Director (EMEA), 2013 - present
  • Marketo.com
    Online Marketing Manager (EMEA, 2012 - 2013
  • Salesforce.com
    European Search Manager, 2011 - 2012
  • Salesforce.com
    European SEO Manager, 2011
  • Cybercom
    Head of Search & Analytics, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dublin, Ireland
Previously
Donegal, Ireland - Sydney - Ireland - Northern Ireland - Boston
Story
Tagline
Inbound Marketer, SEO, European Search Manager, Limited Consulting at Searchbrat.com. Little time spent on Affiliate Marketing.
Introduction

Kieran Flanagan is the Marketing Director for Hubspot in EMEA. Hubspot are on a mission to create marketing people love (watch the Hubspot 3 keynote here http://www.youtube.com/watch?v=cRL22vl3Ahw). We are currently hiring - http://www.hubspot.com/jobs/start-up-jobs-boston. If you are passionate about inbound marketing, we would love to hear from you.

Prior to Hubspot he worked for Marketo across both inbound marketing and paid media to grow their customer base in Europe.

Before Marketo he worked for Salesforce.com as their Inbound/Search marketing manager for EMEA, launching their #SocialSuccess site in the UK, which reached its annual traffic target in 6 weeks. The site has since been launched in Germany, France and Japan. Prior to Salesforce.com, Kieran worked as Head of Search for a leading Irish digital agency, where he won Gold in the UK DMA's for best search marketing campaign. In his spare time he blogs on Searchbrat.com and tries to build profitable websites.

Bragging rights
Won DMA Gold in UK for Search, Increase Travel Client Non Branded Search by 56% (in year Travel was down), Increases of 81% - 96% YoY for clients in Entertainment Segment, Owned top spots for some of most competitive keywords online (insurance),GAIQ, Built Affiliate Sites to 1000 daily visits with less than 4 hrs per month of my own time, NLP Master
Education
  • University of Ulster
    Computer Science
Basic Information
Gender
Male
Other names
Searchbrat