The thoughts on figuring out the potential ROI on content are pretty generic and not that useful.
We obsess over Content ROI way too much.
This doesn't mean inbound marketers don't love having money to spend, it just means they make better use of the resources they have and think differently on how they can grow a business. They think about goals, experiments and the right metrics.
Just found Producthunt.co because of this post. It's pretty cool.
- HubSpot, Inc.Marketing Director (EMEA), 2013 - present
- Marketo.comOnline Marketing Manager (EMEA, 2012 - 2013
- Salesforce.comEuropean Search Manager, 2011 - 2012
- Salesforce.comEuropean SEO Manager, 2011
- CybercomHead of Search & Analytics, 2008 - 2010
Kieran Flanagan is the Marketing Director for Hubspot in EMEA. Hubspot
are on a mission to create marketing people love (watch the Hubspot 3
keynote here http://www.youtube.com/watch?v=cRL22vl3Ahw). We are
currently hiring - http://www.hubspot.com/jobs/start-up-jobs-boston. If
you are passionate about inbound marketing, we would love to hear from
Prior to Hubspot he worked for Marketo across both inbound marketing and paid media to grow their customer base in Europe.
Before Marketo he worked for Salesforce.com as their Inbound/Search marketing manager for EMEA, launching their #SocialSuccess site in the UK, which reached its annual traffic target in 6 weeks. The site has since been launched in Germany, France and Japan. Prior to Salesforce.com, Kieran worked as Head of Search for a leading Irish digital agency, where he won Gold in the UK DMA's for best search marketing campaign. In his spare time he blogs on Searchbrat.com and tries to build profitable websites.
- University of UlsterComputer Science