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Kick Point
104 followers -
More of what you need, none of what you don't. We help you do better.
More of what you need, none of what you don't. We help you do better.

104 followers
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You are not the focus of your business website, your customer is. This may seem obvious, but you'd be surprised how many businesses get it wrong.

Your corporate values, vision, mission, and goals are internal tools that help you steer and grow your business. These pieces are important for your organization, but they usually mean very little to your customers. Learn what your customers want from you and then put that on your website.

If you are a restaurant, it makes sense to prioritize menus, locations, and reservations on your website, but do you need an in-depth bio of the owner? On the other hand, a law firm likely needs more robust bios for partners because case history can be a deciding factor for decision makers. Use your customer personas to build a content strategy that makes sense for your business.

If you’re unsure if a page or content piece on your website is really necessary, use Google Analytics to help you make a decision. If you are using personas properly, you can investigate how each of your customer groups are using (or getting frustrated trying to use) your website.

You can use data as a guidepost to ensure your website is putting your customers’ needs first — are your analytics set up to help you understand what your customers want from you?

#googleanalytics #marketing #webdesign #ux
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After you read this, you will notice that the blobs are in fact everywhere!

2017: The Year of the Blob
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This is an Outline investigation that found that contributors to prominent publications have taken payments in exchange for positive coverage... but didn't we all know about this already?
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WE NEED LINKS.

Let's think twice.
“Get me links – any link, all links!” Does this sound familiar? Let's take a look why we should think twice when clients say this to us... http://maj.to/2izRJTb
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The #UX Guide to Colour Design — this is a bookmark-able guide detailing the fundamentals of colour theory and practice for designers.
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Looking to the future for #GMB — what is the strategic direction for Maps and Google My Business?
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There isn’t a magical marketing button on a desk somewhere that shoots success and money into businesses and organizations.

Even though such a button has never existed, there is still an expectation that digital marketing delivers immediate gratification, and at a low price.

Because (unethical) online marketing companies say things like this:

“It’s as simple as plugging your website into our complex system and you will see the exact same results our clients are currently receiving month after month.”

A complex system! The exact same results! Where do I sign?

“We can maximize your online exposure by optimizing your site’s performance to help you dominate the search engines.”

Maximize! Expose! Optimize! DOMINATE!

“Our ‘Google AdWords Certified’ staff have worked with many companies providing SEO services that improve their position in search, and extend the reach of their brand.”

Wait — back up. When did a Google AdWords certification become proof of SEO expertise?

Remember: if something seems too good to be true, or if the copy is buzzword after buzzword, the company might do more harm than good.

Have you seen any buzzword heavy marketing copy lately?

#marketing #buzzwords #copywriting
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The key point of this +Rand Fishkin #whiteboardfriday is: opportunity

Determine where there is SEO opportunity in your current page design and content flow (or plan your new page design and content flow around these opportunities) in order to maximize the potential of your page.

#SEO #webdesign
What's the best way to capitalize on the SEO opportunity present in your page design and content flow? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday.
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Have you ever started reading a website but after a couple of lines found yourself skimming, even though you’re interested in the subject? You know the content is well-written and you want to read the entire post, but something’s stopping you, though you're not quite sure what…

…could it be that the line length of the text is making it difficult for you to read?

Line length is a big difference-maker for readability, and a factor you must consider in web design. If line length is too long, readers have to strain to read and won’t reach the end of the line. Conversely, if line length is too short, readers are forced to jump to the next line of text too quickly, which is also hard on the eyes.

So, what is the ideal line length for the web?

45 to 85 characters (per line) is right for text on websites.

If the character count for each line of text falls within the above range, you’re making reading as easy as possible for visitors.

To see proper line-length in action, take a look at one of the most popular sites for publishing (and reading): Medium. With below 80 characters per line (on large screens), Medium ensures peak readability.

Does your line-length help people read or are you making their eyes hurt?

#ux #webdesign #screendesign
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Is there a fussy creative on your Christmas shopping list this year? Did you draw a designer or illustrator in your office's secret santa?

Use this list of gift ideas for creative people to help you shop for the (picky) creative person in your life!

Featuring products from: +Blackwing 602, +Moleskine, +Grovemade, +AREAWARE, +iskn, +Timbuk2, +Best Made Company, +Bellroy, and more!

#christmasshopping #graphicdesign #creativegifts #agencylife
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