How well do you know Google Analytics? Is GA all it's cracked up to be?
Now it's easy to figure out the answers to those questions, just checkout the wonderful Periodic Table created by the talented .
You can access a easier to see mouse hoverable on each element version on Jeff's website: http://goo.gl/XDnQq <Click
It is also a handy list you can use when starting the process of buying a digital analytics tool. Use it for your RFP. [More: http://goo.gl/idgdJ]
For the next iteration it would be cool to link the table to helpful articles or even the support site so that you can learn more - and get so deep into this that you never come up to see the light of the day! :)
The search giant unveiled a $35 device that wirelessly connects TVs to mobile devices. What services do you use to view web content on your TVs?
Fix your biggest Web Analytics problem, figure out what's important!
Perhaps the single biggest hurdle analysts face is that they don't know what to focus on. Most of the time they are really good analysts and really understand analysis and really jump in quickly to do a whole bunch of stuff. But then nothing changes.
They don't know what to focus on. Wait. Did I say that already? :)
has a really great blog post on how to use the Digital Marketing Measurement Model to fix this problem. He's applied it, in a beautiful step-by-step manner that will immensely please you, to Non-Profits. But every type of company should go through this. Only if they want to win big. Sure you want to. Go: http://goo.gl/4e2Wg <Click
Did you think Evian could never top their massively successful Evian Roller Baby ad?
Well. You thought wrong!
Bow to the creativity on display here....
Here comes the hotstepper. :)
PS: Why is it that so few companies get what it takes to break through the clutter?
- Motivators Inc.Director Of IT & eCommerce, 2003 - 2014
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