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Khary Penebaker
Worked at Metal-Era, Inc
Attended University of Wisconsin-Milwaukee
Lives in Hartland, WI 53029
277 followers|49,960 views


Khary Penebaker

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This video was made to celebrate Josie's 1 year of life & Kyan's 6 years! Check out the video and take a stroll down their memory lane. Happy birthday kids
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That was really nice thanks for sharing. You two have a handsome family!! Happy happy birthday!!
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Here's The Answer Jon Stewart Should Have Gotten On #Obamacare Last Night...

In other words, if you don't have an individual mandate, the risk is that only sick people will buy insurance, and then premiums will skyrocket, making it unaffordable for everyone. It's called the Affordable Care Act, but the care will only be affordable if you get broad participation in the insurance pools, which the individual mandate produces.
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Khary Penebaker

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HELLO, I'm Khary.
I'm available for hire
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Have him in circles
277 people
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Milwaukee Journal Sentinel - Roofing Contractor Builds Business With Mentor's Help @telie 
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Have him in circles
277 people
Lori Heffernon's profile photo
Andy Frahm's profile photo
Ronald Eric Penebaker's profile photo
William Jenkins's profile photo
Stephen Schmidt's profile photo
Genevieve Vermeulen's profile photo
Erica Conway's profile photo
CEO of everything awesome! My title should actually be CEA Chief Executive of Awesomeness! Also, I'm a body double for Brad Pitt :)
Sales Training Management Work in Progress Oversight Contract Negotiations Relationship Management Sales Forecasting Needs Assessments Internet Marketing Sales Cycle Management Budgeting Business/Territory Development Regulatory Compliance Customer Service
  • Metal-Era, Inc
    Director of Product Management, 2011 - 2013
    METAL-ERA, INC.: Waukesha, WI 9/2011 to 9/2013 $25M Engineered sheet metal manufacturer Director of Strategic Business Development (1/2013 to 9/2013) Director of Product Management (2/2012 to 1/2013) Product Manager (9/2011 to 2/2012) BUSINESS DEVELOPMENT | PRODUCT MANAGEMENT Accountable for product growth and market segment development, establishing and maintaining strategic relationships, developing sales planning roadmap, revenue and product growth forecasting. Additionally, oversaw re-design of company rebranding efforts, marketing materials development, selling strategy and field sales channel training. Prepared budgets, customer sales goal status analysis and sales channel economic analysis. • Increased sales of Roof Edge Systems 1, a commercial roof edge product by $650K (to $1.4M) in year one; currently product is up 20% in Q32013. • Established the messaging, sales channels and strategy of all of Metal-Era’s products; resulting in more than doubling the number of independent sales reps who successfully engaged in Metal-Era’s product sales. • Led marketing team to develop and execute on 11 different product rebranding efforts, including promotional marketing materials for over 200 products. • Drove strategic business develop plans resulting in securing sales from 14 of top 40 roofing contractors in the nation within first half of 2013. • Maintained an aggressive tradeshow participation schedule and implemented Microsoft Dynamics CRM software platform internally to more effectively track leads and quantify ROI gained from trade show participation.
    PRESIDENT, 2001 - 2011
    THE PENEBAKER ENTERPRISES, LLC: Milwaukee, WI 1/2002 to 9/2011 $6M commercial roofing and sheet metal company General Management/Business Development Accountable for leading all sales and business development efforts, including sales planning roadmap, relationship management, revenue and expense forecasting and proposal presentations. Additionally, oversaw sales contract negotiations, financial performance, banking relations and field sales training. Prepared budgets, financial reports and revenue performance statements. • Ignited overall sales from $1.5M to $6.5M over a 9-year period. • Generated $650K in sales within first year of launching residential roofing company. • Increased sales $300K (to $950K) within two years of startup by expanding into commercial roofing contracts. • Closed on $654K contract with a large university through new business prospecting. • Secured $3M in revenue from two separate contracts over a 2-year period by bidding and negotiating on slate roof for City of Milwaukee and work for local utility company. • Awarded $3M single contract with City of Milwaukee based on nurturing existing relationships and quality of previous contract work. • Developed and promoted field staff into successful sales leaders through rigorous coaching and mentoring to create roofing systems experts within designated business units.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Hartland, WI 53029
Contributor to
Judicious senior sales professional with extensive experience driving new business, growing sales, and analyzing markets. History of leading competition evaluation, orchestrating sales presentations, nurturing customer and supplier relations, and facilitating staff training on key aspects of new sales acquisition. Rapidly adapts to changing market landscapes, products, and technologies. Mentor of less-experienced sales individuals. Able to handle multiple roles and leadership responsibilities without affecting personal performance.
Just a rockstar!
Bragging rights
  • University of Wisconsin-Milwaukee
    BA - Marketing, 1996 - 2001
  • Marquette University High School
    College Prep, 1992 - 1996
Basic Information
Khary Penebaker's +1's are the things they like, agree with, or want to recommend.
Airport passengers' forgotten clothing could go to homeless vets

WASHINGTON - Unclaimed clothing forgotten by harried passengers at airport security checkpoints would be distributed to needy veterans under

Christopher Columbus was awful (but this other guy was not) - The Oatmeal

Sources: All of the information in this essay came from A People's History of the United States, by Howard Zinn, and Lies My Teacher Told Me

Peyton Manning Would Make an Even Better CEO

As I write this, Peyton Manning is simply the best quarterback right now – maybe ever.Peyton has been flawless so far this season. He and hi

Khary Penebaker Resume Oct 2013

Judicious senior sales professional with extensive experience driving new business, growing sales, and analyzing markets. History of leading

Filled Out a #Twesume Yet? How to Job Hunt in 140 Characters or Less

So you use Twitter to retweet cool articles and follow your favorite celebrities. But if you're someone on the job hunt, have you used it to

17 Things The Boss Should Never Say

"Please, Sarah, you've got to be friendlier on the phones!" As soon as I said it, several years ago to one of my employees, I felt horrible.

Mindfulness: When Focus Means Single-Tasking

Alexander Graham Bell, noting how the sun’s rays ignite paper only when focused in one place, advised, “Concentrate all your thoughts upon t

Khary Penebaker lR 2012.jpg

​​​​​Khary Penebaker Actively seeking a new career opportunity to help a business flex their marketing & business development muscle!

Onkyo TX-SR606 7.1 Channel Home Theater Receiver (Black)

Item is in "Like New" condition. Never used, but box is opened. Manuals are not included. Ebay Auction From the Manufacturer As part of the

Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired B...

The co-creator of Twitter and Blogger has decided that "the internet is simply a giant machine designed to give people what they want." Here

Five Things You Must Not Do in an Interview and Five Things You Must

During my active recruiting years, I must have advised at least 5,000 job-seekers on the dos and don’ts of interviewing. I’ll be hosting a w

How I Hire: To Transform a Company, Don't Hire From Within

What do Marissa Mayer of Yahoo!, Alan Mulally of Ford, Joi Ito of the MIT Media Lab, Greg Maffei of Liberty Media, Mark Murphy of the Green

How I Hire: The 5 People You Should Never Hire

HotelTonight, like many startups I talk to these days, is cursed/blessed with a wealth of riches in the form of resumes and job candidates.

6 Ways To Make Your Leadership And Workplace Fun Again

People desire a “leadership refresh” in their organizations. Employees want leaders that are likeable, understand their needs, can authentic

With Kevo You Can Unlock Your Front Door With An iPhone

Iphones powered with the Kevo app can now open electric deadbolts.

Guess: What's One of the Biggest Challenges to Your Happiness?

Sometimes people ask, “Come on, what's the secret to happiness?” You can answer that question a few different ways, depending on what framew

When Boards and CEOs Act Like Congress

With the federal fiscal year closing on September 30, and the debt-ceiling debate looming yet again, the high price of congressional indecis

Nailing a Presentation in the First 60 Seconds

Whether you are making a presentation at your local library or to senior executives at your firm, the first 60 seconds set you up for succes

It’s All About The Customer's Journey

I had a wonderful opportunity to speak the other day at the Financial Times’ Future of Marketing conference. My topic was about how executiv

How to Spot a Great Leader in Four Easy Steps

Leadership can be an incredibly hard concept to define and an even harder quality to learn. There are some who argue that great leaders are