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Is your Max CPC spinning out of control? Understand that several factors can’t be predicted when creating a budget, such as: competitor bids, overall display ranking and quality scores. Save your pennies for these unforeseen and unavoidable costs.
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Are you struggling to raise your ad rank? We suggest checking out your Quality Score (the vertical measurement of each ad’s relevance and audience appeal). Know your number to improve your position.
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Are you trouncing the competition? Tell us how PPC has helped you deliver knockout blows to search engines, networks and more.
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Are you plugged in to the social media trend? You should be! Social marketing is on the rise in key demographics. http://goo.gl/OcJNjz
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Curious about the programmatic process? Watch how cereal giant Kellogg launched a new PPC campaign and increased its online sales. http://goo.gl/oa6gzx
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Optimized emails or social SEO? Which is the best option for your 2015 marketing strategy? Check out this eCommerce comparison. http://goo.gl/BENm9a
Email vs. Facebook: Which Is More Valuable to Marketers? - Email Marketing, Social Media
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Know the right way to reach your audience with mobile advertisements, and avoid the mistakes others have made. http://www.theatlantic.com/business/archive/2011/12/study-online-ads-are-just-as-effective-as-tv-commercials/249706/
Online ads are as just as effective as TV commercials, according to a survey from the folks at Lab 42, who passed along this fascinating infographic on mobile and e-advertising.
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KeywordFirst

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What do Jim Bean and PPC have in common? This interview reveals the video ad connection. http://goo.gl/9MYo9h
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Want to build a mobile SEO empire? You first have to conquer Google’s responsive formatting. Use these four tips to push your business through the page ranks. http://goo.gl/wkyVgb
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When did you launch your first PPC campaign? Tell us how long you’ve been in the marketing game and what you’ve learned!
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Confident in your conversion stats? A new report reveals that your traffic may not be real. See how bots are affecting your PPC strategies. http://goo.gl/ebF76c
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Think you don't need a mobile marketing strategy? Think again. This infographic illustrates what your business is missing out on without mobile marketing. http://visual.ly/mobile-consumer-behavior-shopping-trends-%E2%80%93-position2-blog
The explosion in mobile device usage & the consumer time spent on them have led to the emergence of much heralded concepts such as 'mobile consumer be
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In their circles
168 people
Have them in circles
36 people
Shawn Abel's profile photo
Mallie Hart's profile photo
Heyo Team's profile photo
Katie Berganske Frank's profile photo
Alyssa Peterson's profile photo
Beth Bauch's profile photo
chelsey jones's profile photo
Stefan Deusch's profile photo
sathiya sathi's profile photo
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Let’s make this clear: Keyword First is a digital marketing agency built on transparency.
Introduction
We stand apart because we enable clients to see everything we’re doing behind the scenes to produce exceptional results, time and again. We’re happy to be open and accountable because what we do is about hard work, not smoke and mirrors. We know from experience that when we work collaboratively with clients, our results are better.