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Keyword Connects
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We generate the home improvement industry’s highest-quality, exclusive sales leads. Our leads typically set into in-home-sales appointments at 60 - 80%.
We generate the home improvement industry’s highest-quality, exclusive sales leads. Our leads typically set into in-home-sales appointments at 60 - 80%.

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Todd Bairstow Presenting at Mass. NAHB Chapter - While many homeowners get their first exposure to a home improvement company through traditional marketing channels like TV, they often turn to the Web for further research. But once online, homeowners can easily drift and ultimately buy from the competition. Keyword Connects partner Todd Bairstow will speak to members of the Northeast Builders and Remodelers Association of Massachusetts on March 26. He will present five ... http://ow.ly/2WkzxB
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Good Reviews Are Hard to Come By: But They Can Generate Leads http://ow.ly/2Wc8oY
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Todd Bairstow To Speak At National Kitchen & Bath Assoc./Maine http://ow.ly/2WavU5
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How to Get Great Online Reviews - Good online reviews lead to more home improvement leads, and more leads lead to the potential for more good reviews, and so the cycle continues until you’re retired and sipping a beer on a beach somewhere. But how do you get good reviews? The obvious answer is to provide the best service you can. That’s important, of course, but even if you provide the greatest service in the world many customers aren’t going to bother to leave a review... http://ow.ly/2W2sil
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The Cost of Home Improvement Leads: Performance Metrics and Lead Acquisition Cost http://ow.ly/2VQq6Y
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SEO Guarantees: Do They Offer Real Value? - Picking an SEO Agency is like picking a shampoo at the drug store – you understand their basic function, but with 500 options that vary wildly in price and promised features a seemingly simple task becomes needlessly complicated. Explaining every detail that should factor into your decision would require a dozen posts, but let’s make one thing very clear – an SEO company “guaranteeing” you a result is like a shampoo that adver... http://ow.ly/2VG8d1
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Need Home Improvement Leads? Remember, People Trust Google More than Traditional Media http://ow.ly/2Vx8oE
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Can Amazon Generate Home Improvement Leads? - “Of course not,” your first thought might be. “How will the ability to get cheap DVDs that I won’t actually have time to watch mailed out to me within 48 hours help me generate home improvement leads? You’re not setting up another pun about that stupid show, are you?” Not at all. Amazon, in their continued quest to dominate the online marketplace (and possibly the world, with their drone technology), is quietly rolling out A... http://ow.ly/2VnCcD
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Is Every Online Marketing Channel Right for Your Franchise? - For franchisees who work in a specific geographic territory, online marketing advice comes in flurries – but isn’t all necessarily correct. The reality is that the best practices for franchisees depend on a host of factors, including size of territory, product or service being sold and the online marketing avenue you’re working with. Google MyBusiness offers a great example of how an online marketing channel ... http://ow.ly/2Vf71z
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What You Need to Know about Local Search Ranking Factors - I was just going to write “a lot!” and be done with it, but apparently that’s not very useful. So let’s break down some of the biggest factors that influence local search rankings (and lead generation) in this post-Pigeon world of ours. The major factors remain what you would expect them to be – keywords, domain authority, link frequency and quality. As long as you continue to follow standard tried and true SEO ... http://ow.ly/2VcBHd
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