Search marketing is fast becoming the most popular strategy among marketers, and for many good reasons. It’s great for increasing exposure for businesses of any size, it’s cost effective, and, in a recent survey, 85% of retailers said that search marketing (including paid and SEO) was their most effective customer acquisition tactic.
But, perhaps you’re reading this and thinking “Why doesn’t search marketing work for me?!” There are many pitfalls and errors that people make whilst implementing search marketing into their business strategy. That’s why, in this blog post we’ve gathered 6 of the most common mistakes you should avoid whilst search marketing.