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It would seem that "Facebook fatigue" isn't something confined to the West.
GlobalWebIndex runs the world’s largest market research study on the digital consumer. What does their earlier research from 2015 tell us?
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Great list of resources on Customer Experience from Helge Tenno
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Great presentation from James Caig on strategy, why we need it, and what strategists do.
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Even great salespeople can't help if your product just isn’t up to the mark.
If your product or service is lacking when compared to the competition, you can no longer just rely on sales to get you through.
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Fitting-in equates to disappearing.
If you don’t stand out, then you’re invisible.
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The KEXINO blog is featured as one of the best small business blogs of 2015! 
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The problem with basing a business on building widgets faster and more cheaply is that you’re assuming the demand for those widgets will never wane – but that day will surely come.

Today the innovation opportunity lies in the ability to address more transient customer needs - which is rarely where Big Business historically thrives.

http://kexino.com/business/bigger-isnt-better/
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How data will transform business - worth a watch.
What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy — and explains why he thinks they are essentially invalid.
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The business world is littered with companies – and entire industries – that have been decimated by their ignorance/assumptions. 

Kodak invented digital cameras, but sat on the technology for fear of losing revenue from their film-based products and services. 

Sony should have made the iPod, but they didn’t. 

All of them didn’t think that the risk they saw coming was going to be that big of a deal.
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Nice SEO cheatsheet.
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OMG!  Thank you so much +Fit Small Business  !
 
The KEXINO blog is featured as one of the best small business blogs of 2015! 
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What can traditional organizations learn from digital natives?


In this McKinsey interview Google’s VP of US sales, Jon Kaplan, explains how the company’s culture developed and continues to be nurtured. 
What can traditional organizations learn from digital natives? In this interview, Google’s VP of US sales and operations explains how the company’s culture developed and continues to be nurtured. A McKinsey & Company article.
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Marketing Services For Start-ups & Small Businesses
Introduction
Marketing and selling products and services today is a lot different to how it was a few years ago.

Customers are more informed and more demanding than ever.

KEXINO is a marketing services and business value communications company that implements programs to help your company build awareness, reputation and trust in your value offering.

Whether it's inbound marketing campaigns (social media content and strategy development, online video, collateral, web/blog design) or more traditional marketing services, we help your business do more business.

Get in touch and let's have a chat.