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The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents.

If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.
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Part of the challenge today is for businesses to present themselves as a unified experience from the customer’s viewpoint. It’s all very well interacting and ‘engaging’ with people from the front-end – Twitter, for example. But the unification needs to be mapped to the back-end as well – customers increasingly expect nothing less.

This means a new way of doing business. A way of doing business that consolidates the entire organization around a common goal of delivering a seamless, individualized customer experience.

An experience that isn’t dependent on where the interaction happens to take place.
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Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.
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Digital marketing – including social media – is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart survey of 150 marketing leaders.

They also said that data analytics and insight skills, along with strategic thinking, are among the most difficult to find when recruiting.
Digital marketing - including social media - is the skill that the greatest share of CMOs believe is most important to their marketing team's success today, per results from a recent Spencer Stuart survey of 150 marketing leaders. Data analytics and insights, along with strategic thinking, round...
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Products, no matter how great they may be, are commodities.

How much your brand is liked is the new barometer of how much advocacy it will generate.
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To all intents and purposes "Good Enough" is fit for purpose.
But is that enough?

Is Good Enough sufficient to win? Can a mentality of Good Enough gain traction to change the status-quo? Can it produce something that will reinvent and revitalize your business? Your job? Your future?
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Your job is to understand what people think they want and then translate the value of your product into their terms.
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“When you tell team leaders that there is 50% variability [in expert judgment] when they expected 5% or 10%, then they’re willing to take an algorithm.”
The research is unequivocal, according to the father of behavioral economics: When it comes to decision-making, algorithms are superior to people.
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Ecstatic, proud, and humbled to have been chosen as one of the best small business blogs for the 3rd year in a row.

Thank you, +FitSmallBusiness !!
Looking for some inspiration and education to grow your small business? Here are our top 25 Small Business Blogs that every owner should read in 2015.
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An interesting (free) report on the Future of Work for Nobl Collective, on how leaders need to bridge the gap between how quickly the market moves and how quickly their teams respond.
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There Is More To Mobile Marketing Than Apple Devices

Most marketing professionals I know use Apple mobile devices as their daily driver. But based on sales as a group, Android devices sell in greater quantities.

Different platforms and operating systems present different user experiences. It's all very well knowing how your mobile marketing efforts will engage with a user when you're viewing it on your particular device. But what about everyone else?

I'm not thinking of the technical, under-the-hood differences. I'm thinking about the user experience - since there's no definitive 'right' or 'wrong' way.

As the old adage goes, " You can't truly understand another person's experience until you've walked a mile in their shoes". Marketers need to be more familiar with the devices that their audience use - and not at some 5-minute superficial level. 
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Marketing and selling products and services today is a lot different to how it was a few years ago.

Customers are more informed and more demanding than ever.

KEXINO is a marketing services and business value communications company that implements programs to help your company build awareness, reputation and trust in your value offering.

Whether it's inbound marketing campaigns (social media content and strategy development, online video, collateral, web/blog design) or more traditional marketing services, we help your business do more business.

Get in touch and let's have a chat.