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Kevin Vitali
Works at EXIT Group One Real Estate
Lives in Southern New hampshire
1,226 followers|397,456 views


Kevin Vitali

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Kitchen from a recent shoot. 

Available light shots blended with a flash shot.

Flash shot are using 3- or 4 flashes.
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Kevin Vitali

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Here is a post from +Torben Photography that shows so before and after real estate photos of an expired listing. 

An agent who can take their own professional level photos or hires a professional real estate photography can make a huge difference in the marketing of a home.
Perhaps 50% of my business is doing rework.  A property initially gets photographed with disappointing results.  Owner (or sometimes the agent) insists it be redone by a 'pro' photographer.

This describes 3 of my shoots this weekend. Two were owners wanting 'pro' pictures. A third was the realtor realizing he couldn't do the home justice with his own camera; I give him credit.

Here's one example:  Owner requested I shoot their home at 410 Fort Dearborn. (Until they update it soon, you can see it on Zillow with the original images their realtor took). A beautifully redone home, she was in anguish over how poorly it was represented.

Here are a couple 'comparison' shots.

Professional photography really does make a difference.
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Kevin Vitali

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Had the opportunity to photograph a friends bike. Used the "painting with light" technigmque. One Cheetah 360 with a 33 inch octabank, a nikon D7000 and a 50mm at f11.
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great shot! Kevin :-)
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Kevin Vitali

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So I was out kind of on an impromptu moment to photograph a new construction listing I have.  I was caught at a moment with a lot of my batteries dead.

Down and dirty.  Two shots with 3 flashes.  One exposed for the window and one balanced with daylight and flash (interior lights and window blown out)  Quickly blended in Photoshop.  Down and dirty minutes to take minutes to process. 
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Thanks +Francine Viola​. Goes to show you dont need much you just need to know what to do with it.
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Thanks +Bill Gassett for Sharing this article from +Debbie Drummond

Almost any home can sell quickly and for top dollar with out out gimmicks just good solid real estate principles.  learn how.
How to Sell Your Home Fast Without Gimmicks
Real Estate gimmicks give the industry a bad name yet some Realtor's find this as an acceptable practice.

When you want to sell your home for the most money hire a top local agent who knows how to price homes and market the crap out of it.

Folks it is that simple as +Debbie Drummond shares in her latest article with contributions from +Lynn Pineda +Anita Clark +Karen Highland +Ryan Fitzgerald +Kyle Hiscock +Jeff Knox and others.

Take a look and share if you find helpful.

How To Sell Your Home Fast offers common sense tips to get it sold for the best price.
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It was a good one for sure +Kevin Vitali !
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Not every home I photograph is a high priced, luxury home.  I need to get in and out fairly quick and keep processing to a minimum.  Lately my fairly quick in and out is:

One available light shot exposed for the overall scene layered with with flash shot of the scene. 

This technique allows me to duplicate the lighting that a potential buyer will see when they walk into the room.

The flash shot use 4 off camera flashes.  One cheetah light bounced into the corner camera right.  2 flashes bounced into the ceiling and wall down the right side of the scene.  One flash is carefully placed to light the area just to the right of the stove and end of the cabinet where you just catch a glimpse of a window.  The last flash was bounced camera left to bring up the illumination of the shadows on the chairs and the front breakfast bar. 

All of the flashes are extremely low powered just helping to bring up the scene.  I expose for the detail in the overhead lights and the windows in the flash shot.  By blending the available light with the flash shot,  I maintain the lighting that is naturally occurring while preventing the overhead light and the windows from blowing out.   
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Here is a great article from +Kyle Hiscock on what factors can go into pricing a home. 

Pricing a home to sell is about studying data and have an EXPERIENCED agent help you analyze the data.  Get the price off just even a little bit and your home can languish on the market unsold. 

Get it priced right you will have buyers competing to buy your home.  Nothing makes for a smooth home sale like competing buyers.
There are also some great links to articles from some of these top real estate agents.  +Bill Gassett , +Anita Clark+Debbie Drummond +Karen Highland  and +Lynn Pineda .

#realestate #homeselling  
What Factors Influence A Homes Sale Price?
If you haven't heard, pricing in real estate is extremely important.

There are certain factors that influence the final sale price of a home.  Most of the things are able to be controlled by a seller.  

Arguably the biggest factor that influences the final sale price of a home is hiring an experienced local real estate agent!  Additional factors include the local market conditions and seller motivation.

See many of the top factors that influence a sale price of a home over on +Rochester's Real Estate Blog at

There are some excellent links to other top real estate articles from +Bill Gassett, +Anita Clark, +Debbie Drummond, +Karen Highland, and +Lynn Pineda.

If you find this article to be helpful, please consider sharing it socially.

#realestate   #homeselling   #pricing  
The sale price of a home is impacted by many factors. The majority of factors that influence a homes sale price are controllable. See what they are here!
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Thanks for sharing +Kevin Vitali !  Pricing a home is absolutely a science and is vital to the success of a home selling!
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Kevin Vitali

Photo Critique  - 
Had the opportunity to photograph a friends bike. Used the "painting with light" technigmque. One Cheetah 360 with a 33 inch octabank, a nikon D7000 and a 50mm at f11.
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An opportunity to paint with a strobe and octabank. 
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Here is a great artcile from +Bill Gassett on what stays or goes with a home. 

The question to ask your self is it attached or is it an integral part of the home.  If the answer is yes than it is a fixture and should stay with the home.
What Stays and What Goes in a Home Sale
When selling a home there is often confusion as to what is considered a fixture and what is considered personal property.

Sometimes real estate agents make it even more confusing to the general public by excluding "personal property" or things that never stay with the home.

In the article I offer a comprehensive explanation of a fixture vs personal property. There are also references to other top real estate bloggers including +Anita Clark +Kyle Hiscock and +Tammy Emineth.

Take a look and share if you find helpful.

#realestate #realestatetips  
In a home sale what's a fixture vs personal property? Buyers and sellers often get confused on what needs to be excluded and what doesn't in a home sale.
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Thanks for sharing +Kevin Vitali !
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Tax Assessment vs Fair market Value

There is much confusion among home buyers  and home sellers regarding tax assessment and the open or fair market value of a home.

One generally has nothing to do with another.  Tax assessment will get you into the ball park but that is it!  Do not rely on tax assessment to evaluate the purchase price of a home. 

Tax assessment is a tool used by the town to meet a budget.  The factors that are used are far different than what the buying public will use to purchase a home. 

In this article I actually sampled a cross section of the market and tax assessment could be as much as 50 % off in either direction.
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Massachusetts Realtor specializing in residential home sales as well as short sales.
I am a Massachusetts REALTOR working out of Tewksbury MA.  I cover Essex county and Northern Middlesex County when working with home buyers and home sellers. 

Buying a House

I work with home buyers as a buyers agent.  I will represent you the buyer in the transaction.  I can offer many levels of service depending on your experience and needs when buying a house.  I can provide any or all of the services below for you.

  • Discuss and assess your individual needs
  • Bring an objective view to the process
  • Help arrange the professional you will need through the process (attorneys, home inspectors, mortgage professionals, movers….)
  • Provide you with the knowledge and experience gained through the closing of 100’s of transactions
  • Educate you about current market conditions and trends and help you analyze the data
  • Prepare you to buy
  • Help you find the right home
  • Determine if your target home truly suits your needs
  • Analyze market value of the home
  • Help you prepare an offer
  • Negotiate the offer in a timely manner
  • Help co-ordinate the closing  between all the involved parties
  • Makes sure you are comfortably settled in your new home

What did he long time client of mine have to say?

"Kevin made purchasing our first home a very comfortable and swift experience. He wowed us with his extensive knowledge of all things real estate and made us feel at ease by his personable attitude. Kevin will put in the extra hours needed to accomplish your interests at the drop of a hat. As if you were his only client. I look forward to call on his expertise again."

Massachusetts Short Sales

I have been doing a large amount of shorts sales over the past 7 years.  If your mortgage payment has gotten cumbersome, foreclosure is looming around the corner or you have to sell for personal reasons but are upside down on your home, I can help.  I can explain all of your options to foreclosure and decide which option is right for you and your family.

Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Southern New hampshire
Old Lyme Connecticut
Contact Information
1501 Main Street, #19 Tewksbury MA 01876
Kevin Vitali's +1's are the things they like, agree with, or want to recommend.
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