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Kevin Stirtz
Works at Thomson-Reuters Corporation
Attends Augsburg College
Lives in Burnsville, MN
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Kevin Stirtz

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Another handy tool to easily create schema compliant microdata for adding intelligence to your content.
 
Schema.org Editor for You :=)

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Hi everyone,
As we know our beloved #Semanticweb  and #semanticsearch  need both some help from us, #schemaorg  is a great start for that. 
I am so proud to share an Schema Editor that my smart-as-hell colleague, +Mads Stoumann, shared today with me and gave me the exclusive right to share it with you.

We both will be glad to have some feedback from you on how we could improve it and make it even better.

How does it work:

The interface
1) Choose a schema from the dropdown above.
2) Fill out as many of the fields in the schema as you have data for.
3) Required fields are marked with an asterisk.
4) Fields with a dataset of options, are highlighted in yellow. Use your browsers arrow-down to see the complete list of options.
5) In the small dropdown to the right of each field, you can choose which HTML-tag will be used for the output.
6) If you want to hide all output, and just provide the information to a crawler, use the <meta>-tag.

Server configuration
1) Your CMS-system must be able to save HTML5-tags as well as schema-related attributes: itemprop, itemtype and itemscope.
2) In TinyMCE, this is done in a config-file.

Bookmarklet

1) Drag Schema Editor to your Bookmarks bar.
Currently, only insecure connections (http) will work.

We will appreciate any opinion. Enjoy!
Here is the link to the Schema Editorhttp://goo.gl/62m7mn 
Generated Output. Select the text below with the mouse or with Ctrl / Cmd ⌘ + A Copy the text using Ctrl / Cmd ⌘ + C Insert the text in your editor (in HTML-view) with Ctrl / Cmd ⌘ + V. Test your structured markup here. Start Over Generate Schema.
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Yesterday I moved some old blog posts from my WP blog to Blogger. But, on their own WordPress and Blogger don't speak the same language. So I found this handy utility that translates, making it easy peasy to migrate posts from WordPress to Blogger. Thanks to the Google team in Chicago for this time saving tool!
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Kevin Stirtz

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Eli Pariser makes an eloquent statement about what's wrong with the Internet (at least part of it). But he leaves out an important piece of the puzzle.
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If I am the target audience for the movie I'm watching tonight, then I have a sad life indeed. According to the marketing geniuses, I am a woman losing my hair, I have dry skin, my credit sucks, I have dirty floors and have not yet figured out how to clean them properly, controlling my bladder is a challenge and I am incapable of swallowing normal vitamins so I need chewy candy vitamins instead.

I think it's time to cut the cord...
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Kevin Stirtz

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It's time to "defend" ourselves against bad data

This article is about defending yourself against "doxxing", the smarmy practice of revealing people's personal information, often to threaten or intimidate them. But it serves another purpose. It reminds us that much of the information on the Internet about us is just plain wrong.

This happens because big sites like Spokeo, Pipl, Zoominfo and others get their data from a variety of sources and they do a poor job validating it. To me it looks like they just publish whatever their sources send them. For example, I found over 12 listings for me on Spokeo alone. All but one were wrong. Errors included my age, city, relatives employer, etc. 

In the age of semantic search, this is a weak spot in the mesh that helps build our online identity. Having dozens (or hundreds) of incorrect but overlapping profiles splattered all over the web can make it more challenging for search engines and other intelligent software to understand who we are, what we do, what topics we're expert in and what people and organizations we're connected to. It can be a obstacle to getting useful visibility and making valuable connections.

So I have invested some time in getting the incorrect listings about me removed. I have a long way to go and I get the feeling it will be an ongoing process. But if I can weed out even 80-90% of the "noise" then maybe that will be enough to let the clean signal from accurate profiles shine through.

Have you gone to this trouble to clean up your online presence? I'd be interested in hearing what others have done.
Don't want your home address or other personal info published to the world? This weekend, take an hour or two to make yourself a less visible target.
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Why the EU Should Forget About Regulating Google

The article below provides a more balanced perspective on the Google vs EU issue than many I have seen lately.

But I think the EU's argument (and the one made here) misses the point that, regardless of their current market position, Google is absolutely vulnerable to competition.

The problem is people think of Google's competition as Yahoo, Bing, Yandex, etc. So they point to Google's dominant market share as the reason the company needs to change. 

This assumes the market for search will continue to look like it does today. But it won't. The common thread between search of today and search of the future will be only the purpose: to access and use information. But the tools and resources we use and the environment in which we access and use information will continue to change, in big ways.

The information we have access to is growing by the second. And the ways in which we can find, consume and interact with that information are also increasing. As the technologies that make search possible keep advancing, we will see an entirely new "search" industry develop. 

One aspect of this new world of search will likely be the massive proliferation of intelligent software agents. They will, in many ways, become the new audience for search. So, in addition to billions of humans using search tools, we'll have billions of software agents also using search tools of the future. And who knows, we might not even need search engines (as we know them today). Maybe our software agents will be "smart" enough on their own to find the information we need.

None of us know exactly what search will look like in 10 years. But it's safe to say it will be vastly different than it is today.

But my post is not specifically about the future of search. My point here is that the EU is likely to get blindsided. They're focusing on issues that might not exist in 10 years. And if they won't exist in 10 years they'll be a lot less important over the next 5 years.

So maybe the EU Parliament should focus less on limiting successful companies that can help them and instead invest more time and energy in being more innovative and competitive in the economy of the future.  

Just my thoughts. I'd be interested in what others think, especially people from "across the pond".

+David Amerland +Bill Slawski +Eric Enge +Mark Traphagen +Alex C. +Grant Wright +Julia Reda 
What the European Parliament is proposing sounds like Ayn Rand’s worst nightmare. Let’s take Google, one of the best and most cohesive set of web services we have, and fragment it into smaller...
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+Eric Enge I agree with your "reveal the algo" comment. For me that's the scariest part - that the people who govern might be so uninformed. And I don't mean to imply this pertains only to the EU. In the US, our government has plenty of examples too. Because if you're unsure of how information technology works today, how can you possibly be effective in planning for its governance in the future?
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This member of the European Parliament has some insightful things to say about recent regulatory saber-rattling in the EU. 

In describing how the new German copyright law (that gave publishers a right to charge search engines a fee if they use even a snippet of their content) fell flat, because search engines followed it to the letter of the law, here's what she said:

"This step had publishers fuming: How dare Google NOT violate their rights and thus not be subject to licencing?"

She goes on to say it appears the EU's latest proposals are a step in the direction of "...an actual law that forces Google to index their content." 

In other words, they might attempt to force search engines (namely, Google) to index and display content they have to pay for through a licensing agreement. Here's how Reda puts it:

"It is a highly absurd idea that search engines could be legally required to index sites which they are not even allowed to include in their results without having previously successfully negotiated a licence." 

Yet that is exactly what German publishers have already tried to do. Fortunately the German antitrust office disagreed.

The good news is, Reda is working to prevent just this sort of outcome. This is someone to keep an eye on. She has a clear perspective on today's economy and that, rather than politics, seems to inform her ideas for the future of Europe.
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Lenny and Maggie going for a ride with Debbie - one of their favorite activities.

#dogs   #bassethound   #dogslife  
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Did Apple really buy Siri without the underlying voice recognition technology? I must be missing something because this seems like a major goof.
Apple doesn't own Siri's core tech, and the company that does might get snapped up by Apple's nemesis.
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Forbes and The New Yorker spar over the question: "Is Google really any different than GM at their peak?"

I post this here because the answer (to those of us in this community) is obvious. Google is doing plenty of things differently than the automotive giant ever did. But we're neck-deep in this topic every day. So our perspectives are tainted (not wrong, just different than the general public).

This article provides a glaring example of how so many people in positions of influence really don't understand how Google is different (and why it matters).

Note: If you read the article in Forbes, make sure you look at the last few paragraphs. That's where the author makes his best point.
The New Yorker is mistaken in thinking that Google is General Motors.
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+Kevin Stirtz that was a great read! Thanks for sharing this sparring. A lot of arguments emerge that I could use for my own sparrings :) with people who think closed systems are better than the open ones.
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Twitter tells users how to opt out of app spying feature in iOS and Android.
Twitter is set to start peeking on users' iPhones, iPads and Androids in order to see what apps they have downloaded. It's opt-in by default, so here's how to opt out.
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If online marketing was not working why did he keep using it? There are many ways to promote a local business.

Besides, If I were this guy I'd be more concerned about digital "smart" locks. Long term, that's a much bigger threat to his business.
Mark Baldino of Baldino's Lock & Key said sales had fallen below $5 million.Credit Baldino's Lock & Key
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People
In his circles
1,056 people
Have him in circles
946 people
Flair web technologies's profile photo
Tattoo 122's profile photo
Kevin Lee's profile photo
Rolando Blanco's profile photo
Iqbal Pervez's profile photo
Thom Kim's profile photo
Lonny Gulden's profile photo
Saeid Qudaih's profile photo
LouAnn Moracco's profile photo
Communities
6 communities
Education
  • Augsburg College
    Master of Arts in Leadership, present
    Masters degree in progress
  • University of Minnesota
    Urban Economics, Geography & Finance
    Bachelor Degree earned
  • St. Thomas University
    Business Marketing
  • Inbound Marketing University
    Certified Inbound Marketing Professional
  • Park University
    Certified Trainer
  • Institute for Cultural Affairs
    Facilitation Training
  • Dakota County Technical College
    Certified Master of Social Media
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Digital marketing guy, hiker, blogger, foodie, fun uncle.
Introduction

I am a subject matter expert in digital marketing with an emphasis on semantic search. My role at Thomson Reuters is to help the organization improve performance across our portfolio of 10,000+ client web properties by improving the processes and practices we use to serve our clients in the consumer legal industry.

Outside of my job at Thomson Reuters, I am an author, speaker and graduate student. I have written about marketing, customer loyalty, search marketing, leadership and other topics. My graduate studies focus on organizational leadership and innovation with an emphasis on understanding how information technology continues to change our world and how leaders and organizations can best respond to the challenges this creates.

When I don't have my face planted in a book or blog you'll probably find me hiking in a nearby woods, eating, hanging out with our nieces and nephews, eating, trying hard not to fall off my long board, eating, playing my bongo drums, eating, strumming my seriously underused electric guitar, eating, napping or eating. 

I live in the beautiful city of Burnsville. MN which is on the southern edge the Twin Cities metro area of Minneapolis and St. Paul. 

Anything I write or share here is my own opinion, not that of my employer. So don't blame them, okay?  Thanks for stopping by!

Bragging rights
Built Don Ho's first website. Helped my hometown of Burnsville, MN set a world's record in 2004. I made chocolate chip cookies with Famous Amos (and accidentally changed. his recipe).
Work
Occupation
Digital Marketing Expert
Skills
online marketing, SEO, SEM, customer experience, training, process improvement, change management, public speaking, writing, blogging
Employment
  • Thomson-Reuters Corporation
    Digital Marketing Expert, 2010 - present
    In this role I play a critical part in helping our company (FindLaw, a part of Thomson Reuters) improve the value we deliver to our clients. My team leverages subject matter expertise and we facilitate collaboration across the business to develop and implement solutions at scale. Our work drives performance improvement across 10,000+ client sites. This includes: • Analyzing performance of client websites on a market-wide and global scale (10,000+ websites) • Evaluating effectiveness of current processes, practices and strategies • Developing and implementing innovative new processes and practices to improve performance on a global scale • Evangelizing, managing and monitoring new processes, practices and strategies • Maintaining cutting edge expertise in digital marketing subject areas including technical knowledge, trends and future scenario development • Sharing expertise and knowledge via town hall presentations, blogging, videos, white papers and other channels. • Mentoring other digital marketing professionals within the company to encourage career growth, professional development, knowledge management and to foster a people-first culture Past Roles at Thomson Reuters Senior SEO Consultant SEO Consultant - Diagnostics Local SEO Consultant
  • Stirtz Group LLC
    Consultant, 2005 - 2010
    As a consultant, I helped organizations increase revenue by attracting and keeping more customers. I do this by helping businesses (and nonprofits) improve how they engage with their prospective and existing customers, using web based and offline tools and strategies. My services include consulting, training, coaching and marketing services such as planning, lead generation, website evaluation, SEO and web marketing services. I have traveled to Europe, Asia, the Caribbean and all over North America helping companies improve customer loyalty. As part of this consulting business, I built a brand and web presence called The Amazing Service Guy (AmazingServiceGuy.com) I built this website from the ground up. It has attained a PageRank 5, has over 30,000 inbound links, reached an Alexa ranking of <100,000 and is currently indexed by Google News. In 2009 and 2010 this site was named a top resource in its niche My role has been to plan and build the site, promote it, create, acquire and manage content, recruit partners, manage the SEO and other marketing and promotional aspects as well as using social media to promote the website. I used a variety of Social Media strategies and tools to promote this website, including Twitter and FaceBook. This has required knowledge of web design, SEO, search engine marketing, Google Analytics, WordPress and other tools used in interactive marketing, website management and content management. Writing/Blogging Guest Columnist for Dakota County Business Tribune Business Blogger at AllBusiness.com and CustomerThink.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Burnsville, MN
Previously
Minneapolis MN - St. Paul MN - Litchfield MN
Kevin Stirtz's +1's are the things they like, agree with, or want to recommend.
What Content Deserves Google Authorship?
localseoupdate.com

While there may seem to be a simple answer to this, I get the sense that there is some uncertainty as to what content should utilize authors

Jeremy's Posts Archives -
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The issue of “virtual” or shared offices comes up quite a bit in the world of professional services. This is true for attorneys, insurance a

End in Sight for Places to Plus Transition?
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Ever since Google began the long process of moving Google Places pages to Google+, one of the primary outstanding questions that has been as

Matt Cutts on the Future of Google (PubCon 2013) - SEOSocialGurus.com
www.seosocialgurus.com

Last week Matt Cutts graced PubCon with his presence. After he and Jason Calcanis finished their kickboxing match, Matt had some interesting

Search Snippets: E-Commerce SEO, PPC &amp; CRO - MnSearch
www.mnsearch.org

Investing in Search Engine Marketing is one of the smartest and most efficient choices an online retailer can make with their marketing budg

YouTube Creator Blog
youtubecreator.blogspot.com

On The Rise is a monthly program where we introduce four YouTube partners whose channels drive significant watch time but haven't yet reache

There's a Major Foodborne Illness Outbreak and the Government's Shut Dow...
feeds.wired.com

Late-breaking news, and I'll update as I find out more: While the government is shut down, with food-safety personnel and disease detectives

Mercedes Benz shows off their self driving car and say it will be ready ...
nextbigfuture.com

Weber is confident that some Mercedes cars will be driving themselves within six years because the technology already exists to make it poss

Customer Service Week 2013 News and Notes
amazingserviceguy.com

Monday October 7 is the launch day for National Customer Service Week 2013. This international event started 29 years ago and has received a

Dairy Queen manager shows true leadership - AmazingServiceGuy.com
amazingserviceguy.com

Not long ago a young man from Hopkins, MN did something Amazing at the Dairy Queen shop he manages. It wasn’t earth shattering. And it was s

SEO and Digital Marketing news, updates, ideas and tips
seosocialgurus.com

As SEO practitioners, one of the fun things we do is speculate about Google updates. Maybe it's so we can feel a greater sense of control in

Use Trust to increase customer loyalty - AmazingServiceGuy.com
amazingserviceguy.com

Over 9 million times every month, someone does a Google search on the word “trust”. Google Trends shows a steady upward trend in the word “t

Improve customer service and loyalty with a can-do attitiude
amazingserviceguy.com

Keep customers coming back by having a can-do attitude that creates a positive emotional connection with them. Customer service quote by Chi

Protection
market.android.com

Massive Attack's sophomore effort could never be as stunning as Blue Lines, and a slight drop in production and songwriting quality made the

Google AdWords: Keyword Tool
adwords.google.com

Google AdWords. New Features. Help, Sign out. Loading...

Google Trends
www.google.com

Tip: Use commas to compare multiple search terms. Examples. koizumi, anna nicole smith, mac os, windows vista. jcrew.com, landsend.com, eddi

Author information in search results - Webmaster Tools Help
www.google.com

Google is piloting the display of author information in search results to help users discover great content. Check out these sample querie

Google +1 Button
www.google.com

Recommend on Search, Share on Google+. +1 gets conversations going. Click the +1 button to give something your public stamp of approval. The

Google Places
www.google.com

Google Places helps people connect with the places they love.

Social Media Examiner
www.socialmediaexaminer.com

Social Media Examiner helps businesses master social media marketing with Facebook, Twitter, Google+ and LinkedIn to find leads, increase sa

best biscuits and gravy I have ever had. service was helpful, fast and went above and beyond. everyone in our group was impressed. we would not hesitate to come back. thanks!
Public - a month ago
reviewed a month ago
We enjoyed Linda's cafe. They got us in fast on a Sunday morning which was nice. Service was friendly and warm. Coffee was hot and fresh. Even though the place was crazy busy, the food came out quickly and it was tasty. Next time we are in Rogers we will definitely come back to Linda's cafe.
Public - a month ago
reviewed a month ago
Just finished another fantastic meal at the Valley Diner. We love this place because it's local, it's casual, the food is always delicious and the people who work here are always friendly and accommodating. Thanks Tony!
Public - a year ago
reviewed a year ago
We love Panera even though they often get our order wrong. The atmosphere and food are mainly what bring us back. Plus the people are almost always friendly which seems to be a hallmark of their brand. The problems: 1. They make a mistake on many of our orders. Usually small issues and we're used to it now but it can get frustrating to keep repeating the same problems. 2. In the summer they have the A/C on way too cold. And I like cold air but Panera is too cold even for me. I understand it's hard for employees to judge because they are working so the cool temp. probably feels right to them. But they should have a set standard for the temp. and monitor it. 3. The coffee tanks have times on them and I believe they say something about coffee not being more than 45 minutes old. But almost every time we go there it's been an hours (or more) since they coffee was changed. This tells me the coffee is not getting the attention promised. This sends a poor quality message to customers. 4. When they get near closing they often run the iced tea machine down to the bottom without checking it. But they will sell you iced tea up until closing. So as a customer I not only have to buy my iced tea, I often have to ask them to make it. Not exactly the experience I am looking for. 5. Last Sunday we stopped by at 7:28 pm planning to get our food to go. But they had a sign outside saying they were closed an hour early for some company event.I understand you don't want to keep your employees around longer than necessary on a Sunday night. But you need to be open during your posted hours. When a customer shows up during your regular hours and you are closed for a company meeting, we wonder how often this will happen in the future. 6. This last one is not the fault of any one store, as it pertains to the company website. I have never found the store's hours on the company website. And there is no search feature so I can't search for it. I have to go to Yelp or some other business directory site to get basic information about the stores. These comments are not to slam Panera or even to indicate I dislike the brand. Au contraire, it's a wonderful concept and an appealing brand. But the execution is weak in some areas. So I hope someone from Panera actually reads this feedback and does something with it. I am glad Panera is part of our community. They just need to step up their game a little.
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Quality: GoodAppeal: Very GoodService: Good
Public - 2 years ago
reviewed 2 years ago
12 reviews
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Map
Map
I'm not big on trying new Chinese restaurants. I have a few favorites and I stick with them. But I had heard good things from several people about Panda Express so I gave it a try a few weeks ago. The service was better than I expected. Friendly and genuine. So often, corporate chains hire people with no personalities but the people here broke that mold. I had the orange chicken and fried rice. It was not as greasy as some local Chinese places so I was happy about that. The chicken was decent quality - not fat or grisly (is that a word?). Overall the food was better than I expected. And the restaurant itself was clean. It wasn't an amazing experience but it was good and it beat my expectations. So they earned 4 stars.
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Public - 11 months ago
reviewed 11 months ago
I saw Dr. Chris Palmer for my annual eye exam. When I arrived, the clinic was very professional looking and the people were warm and welcoming. My wait was short and my visit with Dr. Palmer was very thorough. I found him to be both personable and professional. He answered my many questions and helped me understand more about what the eye exam includes and why it's so important. When I was done, one of the ladies who worked in the front reviewed my insurance for me and discovered I qualified for a nice pair of glasses. She took the initiative to do this on her own and it benefited me because I really needed a new pair of glasses. I plan to continue going to Burnsville Family Eye Care for my eye exams and I will refer my friends and family to them.
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Public - a year ago
reviewed a year ago
Public - 2 years ago
reviewed 2 years ago