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Kevin Stirtz
Works at Thomson-Reuters Corporation
Attends Augsburg College
Lives in Burnsville, MN
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Kevin Stirtz

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How Will Google's Wireless Model Change the Industry? 

Here's one way to look at it.

Do we really think about (or even care) what company provides our electricity, gas or water? Maybe some of us do some of the time. But I rarely think about these utility companies.  I understand since these are often monopolies we have no choice about suppliers and therefore little reason to think about them beyond paying our bills and taking care of the occasional service issue. But for the most part, these businesses operate in the background, much like the government or any other foundational infrastructure provider.

Is this where Google is pushing the wireless industry? 

Their new Project Fi is agnostic as to the company and network being used. Fi will move us around to whatever service provider and channel is optimum based on the circumstances of the moment.

Think about what this means for consumers. All of a sudden the primary selling point for wireless carriers becomes meaningless. The carriers fade into the background because, under this new model, consumers would have little to no interaction with them.

(To be clear, it's only T-Mobile and Sprint for now, but my interest here is in the conceptual aspects of this new model.)

Question: What happens to an industry that loses the opportunity to interact with their end users? 

Answer: They become a commodity that sells at wholesale. They lose brand value, market power and customer loyalty.

Question: Who gains in this model?

Answer: Whoever maintains the direct engagement with customers. 

For now that appears to be Google.

Keep your eyes and ears open for what happens next. Will Google cut similar deals with AT&T and Verizon? If so, how will that affect the industry? Would that push the industry further toward separating infrastructure providers and customer aggregation/service providers (back-end and front-end specialization)?
Google's new wireless service will automatically switch you between T-Mobile's network and Sprint's network depending on which signal is best.
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Kevin Stirtz

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Is the "Golden Triangle" Really Gone?

Be careful drawing conclusions from a limited sample of data.

This article talks about an interesting study which, in concept, could be extremely useful to the digital marketing world. But it also demonstrates something I see far too much of these days (and I'm guilty of it myself). Too often we don't dig deep enough into data before we start conversations about it. As a result we can end up talking about a study as if it's fact and rely on its conclusions as if they were rock-solid.

If I were reporting on this study I would have mentioned that the sample size was 53. That's it: 53 people were observed to produce these conclusions. Is this enough to offer validity?

A problem I see in this study is that it does not mention how the sample set was created or what the larger population is. Is this study about Internet users in the USA, North America, or some other geography? Does is have any gender, age, income, educational or other factors?  The study itself says the sample group was "mixed age and gender" but that's not that same as "randomly selected". So we don't know about any biases that might exist.

Also I'd add more context about how to rely on this data. What is the confidence level associated with it? Can we be 90% confident the larger population will behave like this group? Or is 50% confidence more reasonable?

Another measure of context I'd want to see would be the confidence interval, or the "plus or minus" measure. If a study says "38% of people clicked here" then it should indicate what that means in light of the larger population. What are the plus or minus ranges we'd likely see in that larger group, based on this study? Just because 38% of this sample group clicked doesn't mean 38% of the larger population would.

I'm not suggesting this study isn't useful. It might be. But the problem is, we have no information that tells us how much we could expect to rely on this data and, therefore, its conclusions. To offer real value, a study should provide this context. 

As consumers of data and conclusions from studies like this and many others, we need to be vigilant in making sure we understand how we're using this information. It takes more work and it's more complicated. But it's necessary if we expect to get value from the information we use.

#dataanalysis   #statistics  
Google used to be criticized for providing little more than "10 blue links" in its search results that sent searchers to other sites. More recently, it's getting lots of flack from companies and antitrust officials in Europe for the opposite--providing direct answers that make it less likely searchers will click [...]
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Agreed. And I have no doubt this one will be used by many people to justify changes in how they do things without any further digging into the actual data behind the report.
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Which car is cutest? #kiasoul  or #minicooper  ?
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This is big news and a huge vote of confidence for AlchemyAPI. I'm looking forward to see how this develops.
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Yesterday I moved some old blog posts from my WP blog to Blogger. But, on their own WordPress and Blogger don't speak the same language. So I found this handy utility that translates, making it easy peasy to migrate posts from WordPress to Blogger. Thanks to the Google team in Chicago for this time saving tool!
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Eli Pariser makes an eloquent statement about what's wrong with the Internet (at least part of it). But he leaves out an important piece of the puzzle.
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Kevin Stirtz

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Is it pronounced "S-Q-L" or "sequel"? 

This Hacker News thread is ablaze with opinions. Share yours.
#sqlserver   #mysql   #nosql  
SQL is an initialism for Structured Query Language. So the correct pronunciation is "s-q-l". Acronyms have a natural flow and can be read as is (NASA, LASER etc.). Initialisms do not and must be read one letter at a time. Grammar. It's magic.
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Delicious memories from #Galveston  This was the first time I tried #chicken and #waffles  and I was not disappointed. Compliments of the friendly people at The Gumbo Diner.
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+Kevin Stirtz noted. There's a spot near Charleston SC serving chicken and waffles. The spot comes highly recommended. 
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Is it right for the #NYPD  to edit #Wikipedia pages that contain references to the NYPD? It seems to contradict Wikipedia's strongly worded guidelines abut avoiding Conflict of Interest. On the other hand, if the NYPD edits are improving the accuracy of a page, then does that justify the conflict? 

I'd be much more comfortable if the people doing these edits were up-front about it rather than making the changes as anonymous users. For me, that sends the wrong signal about the person's intent. And it's especially embarrassing to the organization when they get called out as in this article. The Internet is less anonymous than most people realize.
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Another handy tool to easily create schema compliant microdata for adding intelligence to your content.
 
Schema.org Editor for You :=)

DARE TO SHARE!

Hi everyone,
As we know our beloved #Semanticweb  and #semanticsearch  need both some help from us, #schemaorg  is a great start for that. 
I am so proud to share an Schema Editor that my smart-as-hell colleague, +Mads Stoumann, shared today with me and gave me the exclusive right to share it with you.

We both will be glad to have some feedback from you on how we could improve it and make it even better.

How does it work:

The interface
1) Choose a schema from the dropdown above.
2) Fill out as many of the fields in the schema as you have data for.
3) Required fields are marked with an asterisk.
4) Fields with a dataset of options, are highlighted in yellow. Use your browsers arrow-down to see the complete list of options.
5) In the small dropdown to the right of each field, you can choose which HTML-tag will be used for the output.
6) If you want to hide all output, and just provide the information to a crawler, use the <meta>-tag.

Server configuration
1) Your CMS-system must be able to save HTML5-tags as well as schema-related attributes: itemprop, itemtype and itemscope.
2) In TinyMCE, this is done in a config-file.

Bookmarklet

1) Drag Schema Editor to your Bookmarks bar.
Currently, only insecure connections (http) will work.

We will appreciate any opinion. Enjoy!
Here is the link to the Schema Editorhttp://goo.gl/62m7mn 
Generated Output. Select the text below with the mouse or with Ctrl / Cmd ⌘ + A Copy the text using Ctrl / Cmd ⌘ + C Insert the text in your editor (in HTML-view) with Ctrl / Cmd ⌘ + V. Test your structured markup here. Start Over Generate Schema.
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Lenny and Maggie going for a ride with Debbie - one of their favorite activities.

#dogs   #bassethound   #dogslife  
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Kevin Stirtz

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Did Apple really buy Siri without the underlying voice recognition technology? I must be missing something because this seems like a major goof.
Apple doesn't own Siri's core tech, and the company that does might get snapped up by Apple's nemesis.
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Have him in circles
981 people
R. Michael Brown's profile photo
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Steve Yelvington's profile photo
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Education
  • Augsburg College
    Master of Arts in Leadership, present
    Masters degree in progress
  • University of Minnesota
    Urban Economics, Geography & Finance
    Bachelor Degree earned
  • St. Thomas University
    Business Marketing
  • Inbound Marketing University
    Certified Inbound Marketing Professional
  • Park University
    Certified Trainer
  • Institute for Cultural Affairs
    Facilitation Training
  • Dakota County Technical College
    Certified Master of Social Media
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Digital marketing guy, hiker, blogger, foodie, fun uncle.
Introduction

I am a subject matter expert in digital marketing with an emphasis on semantic search. My role at Thomson Reuters is to help the organization improve performance across our portfolio of 10,000+ client web properties by improving the processes and practices we use to serve our clients in the consumer legal industry.

Outside of my job at Thomson Reuters, I am an author, speaker and graduate student. I have written about marketing, customer loyalty, search marketing, leadership and other topics. My graduate studies focus on organizational leadership and innovation with an emphasis on understanding how information technology continues to change our world and how leaders and organizations can best respond to the challenges this creates.

When I don't have my face planted in a book or blog you'll probably find me hiking in a nearby woods, eating, hanging out with our nieces and nephews, eating, trying hard not to fall off my long board, eating, playing my bongo drums, eating, strumming my seriously underused electric guitar, eating, napping or eating. 

I live in the beautiful city of Burnsville. MN which is on the southern edge the Twin Cities metro area of Minneapolis and St. Paul. 

Anything I write or share here is my own opinion, not that of my employer. So don't blame them, okay?  Thanks for stopping by!

Bragging rights
Built Don Ho's first website. Helped my hometown of Burnsville, MN set a world's record in 2004. I made chocolate chip cookies with Famous Amos (and accidentally changed. his recipe).
Work
Occupation
Digital Marketing Expert
Skills
online marketing, SEO, SEM, customer experience, training, process improvement, change management, public speaking, writing, blogging
Employment
  • Thomson-Reuters Corporation
    Digital Marketing Expert, 2010 - present
    In this role I play a critical part in helping our company (FindLaw, a part of Thomson Reuters) improve the value we deliver to our clients. My team leverages subject matter expertise and we facilitate collaboration across the business to develop and implement solutions at scale. Our work drives performance improvement across 10,000+ client sites. This includes: • Analyzing performance of client websites on a market-wide and global scale (10,000+ websites) • Evaluating effectiveness of current processes, practices and strategies • Developing and implementing innovative new processes and practices to improve performance on a global scale • Evangelizing, managing and monitoring new processes, practices and strategies • Maintaining cutting edge expertise in digital marketing subject areas including technical knowledge, trends and future scenario development • Sharing expertise and knowledge via town hall presentations, blogging, videos, white papers and other channels. • Mentoring other digital marketing professionals within the company to encourage career growth, professional development, knowledge management and to foster a people-first culture Past Roles at Thomson Reuters Senior SEO Consultant SEO Consultant - Diagnostics Local SEO Consultant
  • Stirtz Group LLC
    Consultant, 2005 - 2010
    As a consultant, I helped organizations increase revenue by attracting and keeping more customers. I do this by helping businesses (and nonprofits) improve how they engage with their prospective and existing customers, using web based and offline tools and strategies. My services include consulting, training, coaching and marketing services such as planning, lead generation, website evaluation, SEO and web marketing services. I have traveled to Europe, Asia, the Caribbean and all over North America helping companies improve customer loyalty. As part of this consulting business, I built a brand and web presence called The Amazing Service Guy (AmazingServiceGuy.com) I built this website from the ground up. It has attained a PageRank 5, has over 30,000 inbound links, reached an Alexa ranking of <100,000 and is currently indexed by Google News. In 2009 and 2010 this site was named a top resource in its niche My role has been to plan and build the site, promote it, create, acquire and manage content, recruit partners, manage the SEO and other marketing and promotional aspects as well as using social media to promote the website. I used a variety of Social Media strategies and tools to promote this website, including Twitter and FaceBook. This has required knowledge of web design, SEO, search engine marketing, Google Analytics, WordPress and other tools used in interactive marketing, website management and content management. Writing/Blogging Guest Columnist for Dakota County Business Tribune Business Blogger at AllBusiness.com and CustomerThink.com
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Burnsville, MN
Previously
Minneapolis MN - St. Paul MN - Litchfield MN
Kevin Stirtz's +1's are the things they like, agree with, or want to recommend.
What Content Deserves Google Authorship?
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As SEO practitioners, one of the fun things we do is speculate about Google updates. Maybe it's so we can feel a greater sense of control in

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Google Trends
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Tip: Use commas to compare multiple search terms. Examples. koizumi, anna nicole smith, mac os, windows vista. jcrew.com, landsend.com, eddi

Author information in search results - Webmaster Tools Help
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Google is piloting the display of author information in search results to help users discover great content. Check out these sample querie

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Recommend on Search, Share on Google+. +1 gets conversations going. Click the +1 button to give something your public stamp of approval. The

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best biscuits and gravy I have ever had. service was helpful, fast and went above and beyond. everyone in our group was impressed. we would not hesitate to come back. thanks!
Public - 6 months ago
reviewed 6 months ago
We enjoyed Linda's cafe. They got us in fast on a Sunday morning which was nice. Service was friendly and warm. Coffee was hot and fresh. Even though the place was crazy busy, the food came out quickly and it was tasty. Next time we are in Rogers we will definitely come back to Linda's cafe.
Public - 6 months ago
reviewed 6 months ago
Just finished another fantastic meal at the Valley Diner. We love this place because it's local, it's casual, the food is always delicious and the people who work here are always friendly and accommodating. Thanks Tony!
Public - a year ago
reviewed a year ago
We love Panera even though they often get our order wrong. The atmosphere and food are mainly what bring us back. Plus the people are almost always friendly which seems to be a hallmark of their brand. The problems: 1. They make a mistake on many of our orders. Usually small issues and we're used to it now but it can get frustrating to keep repeating the same problems. 2. In the summer they have the A/C on way too cold. And I like cold air but Panera is too cold even for me. I understand it's hard for employees to judge because they are working so the cool temp. probably feels right to them. But they should have a set standard for the temp. and monitor it. 3. The coffee tanks have times on them and I believe they say something about coffee not being more than 45 minutes old. But almost every time we go there it's been an hours (or more) since they coffee was changed. This tells me the coffee is not getting the attention promised. This sends a poor quality message to customers. 4. When they get near closing they often run the iced tea machine down to the bottom without checking it. But they will sell you iced tea up until closing. So as a customer I not only have to buy my iced tea, I often have to ask them to make it. Not exactly the experience I am looking for. 5. Last Sunday we stopped by at 7:28 pm planning to get our food to go. But they had a sign outside saying they were closed an hour early for some company event.I understand you don't want to keep your employees around longer than necessary on a Sunday night. But you need to be open during your posted hours. When a customer shows up during your regular hours and you are closed for a company meeting, we wonder how often this will happen in the future. 6. This last one is not the fault of any one store, as it pertains to the company website. I have never found the store's hours on the company website. And there is no search feature so I can't search for it. I have to go to Yelp or some other business directory site to get basic information about the stores. These comments are not to slam Panera or even to indicate I dislike the brand. Au contraire, it's a wonderful concept and an appealing brand. But the execution is weak in some areas. So I hope someone from Panera actually reads this feedback and does something with it. I am glad Panera is part of our community. They just need to step up their game a little.
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Quality: GoodAppeal: Very GoodService: Good
Public - 3 years ago
reviewed 3 years ago
12 reviews
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I'm not big on trying new Chinese restaurants. I have a few favorites and I stick with them. But I had heard good things from several people about Panda Express so I gave it a try a few weeks ago. The service was better than I expected. Friendly and genuine. So often, corporate chains hire people with no personalities but the people here broke that mold. I had the orange chicken and fried rice. It was not as greasy as some local Chinese places so I was happy about that. The chicken was decent quality - not fat or grisly (is that a word?). Overall the food was better than I expected. And the restaurant itself was clean. It wasn't an amazing experience but it was good and it beat my expectations. So they earned 4 stars.
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Public - a year ago
reviewed a year ago
I saw Dr. Chris Palmer for my annual eye exam. When I arrived, the clinic was very professional looking and the people were warm and welcoming. My wait was short and my visit with Dr. Palmer was very thorough. I found him to be both personable and professional. He answered my many questions and helped me understand more about what the eye exam includes and why it's so important. When I was done, one of the ladies who worked in the front reviewed my insurance for me and discovered I qualified for a nice pair of glasses. She took the initiative to do this on her own and it benefited me because I really needed a new pair of glasses. I plan to continue going to Burnsville Family Eye Care for my eye exams and I will refer my friends and family to them.
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Public - 2 years ago
reviewed 2 years ago
Public - 3 years ago
reviewed 3 years ago