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Kevin Shea
2,843 followers -
I work a lot building, promoting and analyzing digital businesses
I work a lot building, promoting and analyzing digital businesses

2,843 followers
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The tree adds a nice effect #montauk #sunset
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Great Montauk sunsets
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7/1/17
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"Monitor the efforts. Finally, the outcome of the measurement effort may be great in terms of delivering the expected results, but how much effort did it require? Not all measurement initiatives are fully automated. The CMO must weigh the value of the output against the level of effort required. Is there a risk that the effort is affecting the progression of other projects and initiatives or diluting performance in other areas?"

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