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Kevin Shea
Works at Social Reality
Attended Stockton University
Lives in New York
2,775 followers|360,962 views
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Kevin Shea

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Predicting voter behavior is the key to winning this year's elections and marketers are discovering the best way to do it is with 2nd and 3rd party data: http://bit.ly/1Se915t
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A great high round kick form #taekwondo #karate #mma 
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Now's the time to crack social media with Trust Content. Learn what it is and how to use it for your brand: http://bit.ly/1KFH1Qp
It’s 2016 and you’re doing lots of assessments. What happened in 2015? What is going to happen in 2016? What social network is dead? What new snazzy Snap this or Peach that is something you need to take seriously? As we build the...
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New Study: Using Social Data to Gain the Competitive Edge in Cross-Channel Advertising

How to use social data to improve your advertising targeting and returns

http://scri.socialreality.com/social-data-programmatic-study/?utm_source=google-plus&utm_medium=social&utm_campaign=socialdatawp-2016


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Traditional channels fall lower on the spectrum again. Take a look at the stats: http://bit.ly/1Shwtx7
Business leaders are once again confident in the general direction of their marketing budgets this year, report Selligent and StrongView in newly-released survey data [pdf], as 56% of respondents expect to increase their budgets. Email appears to be a primary recipient of increased budgets,...
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Kevin Shea

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Here's what people really think about #superbowl commercials: via @marketingcharts http://buff.ly/1PXl8nh #chart #survey
Close to 190 million Americans are expected to watch Super Bowl 50 on Sunday, reports the NRF, based on a survey of more than 7,000 adults. The 77% of respondents planning to watch the game is the highest percentage in at least the past decade. This year almost one-quarter (23%) of viewers said...
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Marketers are guilty of not tapping into their wealth of social data. Get solutions in our latest blog post: http://bit.ly/1P3PYXP 
How to use Social Data to improve your advertising investment and gain a competitive edge in cross-channel advertising campaigns.
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Kevin Shea

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New Study: Using Social Data to Gain the Competitive Edge in Cross-Channel Advertising

How to use social data to improve your advertising targeting and returns

http://scri.socialreality.com/social-data-programmatic-study/?utm_source=google-plus&utm_medium=social&utm_campaign=socialdatawp-2016


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The union between marketing technology and advertising technology is strengthening, like it or not.
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6 in 10 online consumers have recommended a brand they trust in the past year and other reasons why it pays off for businesses to build trust: http://bit.ly/20t8SfY
Source: Edelman Notes: Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months, reports Edelman, while 42% have criticized companies they don't trust. Likewise, while 41% report having shared positive opinions about trusted companies online,...
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Kevin Shea

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New Study: Gaining The Competitive Edge in Cross-Channel Programmatic Advertising

How to use social data to improve your advertising investment

http://scri.socialreality.com/social-data-programmatic-study/?utm_source=google-plus&utm_medium=social&utm_campaign=socialdatawp-2016
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Kevin's Collections
People
Have him in circles
2,775 people
Jamie Miller's profile photo
Lisa Mann's profile photo
ROHIT KUMAR Yadav's profile photo
Pawan Bhatt's profile photo
Brij Kishor Dixit's profile photo
julius remuald's profile photo
Rohit Malhotra's profile photo
Andrea Puggioni's profile photo
Piers Storey's profile photo
Work
Occupation
Online Business Strategist, Digital Marketing, Entrepreneur, Father, Husband, Fisherman
Skills
Building great teams, getting results...decent fisherman :-)
Employment
  • Social Reality
    VP, Marketing, 2015 - present
  • Kevin Shea Consulting
    Digital Strategy Consultant, 2010 - present
  • HookLogic, Inc.
    VP, Demand Generation Marketing, 2013 - 2015
  • The Receivables Exchange
    SVP, Head of Online Marketing, 2011 - 2013
  • ZingBY.com
    Co-Founder, 2009 - 2011
  • IntraLinks
    Director of Online Marketing, 2008 - 2010
  • Twing/Accoona
    GM - Twing, VP - Accoona China, 2004 - 2008
  • Afternic
    Director of Operations, 1999 - 2001
  • TheGlobe.com
    Product Management, 1998 - 1999
  • Planet Access Networks
    Director of Web Development, 1997 - 1998
  • Bigfoot Networks
    Marketing Manager, 1996 - 1997
  • Telecom Research Services
    Principal Consultant, 1994 - 1997
  • Domino's Pizza
    Manager, 1988 - 1991
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Previously
Montauk, NY - Shanghai, China
Story
Tagline
I work a lot building, promoting and analyzing digital businesses
Introduction
I'm an online guy...it's my business and has been since 1994. And since most of my online life is my digital business side, that's what you'll get from me and what I'm interested in.  Call me "old school", "ancient"...but I prefer "seasoned" :-) .  

I've been involved with a good number of startups, but also some larger companies, primarily focused on marketing, product development and business operations.  I'm analytically driven as well, so business metrics are high on my interest list

I've been involved at all levels, from the trenches to being responsible for P&L's exceeding $10MM annually (while still half in the trenches).  Types of companies... ground floor start-ups @ concept stage to growth to market leaders.  I've been with several companies that were acquired, 2 that went IPO and a couple that didn't make it (but were great products).  If I have a choice, I will choose to work with companies in early-stage, growth mode.

When I'm not working I am either with my family or fishing, my MOST important hobbies :-)
Bragging rights
I've been doing what I love to do most of my life.
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Education
  • Stockton University
    Marketing
Basic Information
Gender
Male
Birthday
January 1
Relationship
Married