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To the vendors : this always bugs me to see the equivalent incandescent bulb's power on those bulbs. We already have an unit for light, please stop mixing stuff.
Most people know wattage as a rough guide to the brightness of a bulb. Thus, the comparison as opposed to lumens.
Fantastic design, but I HATE this kind of packaging. It's a nightmare to get open, and a huge waste of plastic!
I detest the waste of plastic but the packaging isn't just packaging, it's also marketing material. Usually if a company is going to waste that much space when shipping and shelving a product, they have a reason to. When was the last time you saw deodorant in a cardboard box? They got rid of them for the same reason, to cut shipping and free up shelf space.
The packaging is to stop someone from just dropping the very expensive bulb in their pocket.
+Scott Croom Looks like there's an opportunity here for a someone to come up with an innovative design in this space.
+Caias Ward +Scott Croom I'm sure there's other ways of doing that. Durable (recyclable) card-board display/advertising material attached to the light-bulb encased in plastic using minimal plastic to protect the light-bulb (only). The plastic could also be made out of clear corn-starch to be recyclable.
is that 10W for the bulb? I thought LEDs were going to get lower. I think I've seen 60W equivalent bulbs running at 6W or 7W for CFLs.
Not sure on the corn starch plastic, but the idea is that people can't easily tear the packaging (which even cardboard can be).
+Caias Ward I'm sure you're right, but I guess that's where the opportunity for some fantastic design comes in. We can get a missile to turn a corner and knock on someone's door before we blow them up. I think we could figure out better, safer, cleaner, more innovative (and more theft-proof) package design.
+Caias Ward is right in that the packaging also serves a big part in loss prevention. +Aurangzeb Agha is right in that there is room for innovation in the product space and I have seen hybrid cardboard/plastic packaging. As stupid as it sounds, people are "comfortable" with the all plastic. Plus, people are more comfortable paying high dollars for something that is bigger.
On a new, high dollar item the manufacturer is trying to do everything they can to make the sale as painless as possible. On things like OTC heartburn medicine sold via the giant blister pacs in Sam's/Costco, hybrid cardboard/plastic work well since it's just a loss preventative. Warped cardboard won't effect the end sale.
I wish these bulbs came in a softer soft white color. My hallway is a bright as the sum when I turn the lights on. I'd rather have a unnatural white color. 
Wow it's assembled in the USA. But the parts are made in.... the USA's mortal enemy. Wack. Why do #1 and #2 have to have "cold war" like activities? I think the governments do it for fun.
I have these bulbs in many of my lamps at home. The light is as warm as it gets nowadays for LEDs. There's a slight delay in turning on when you flick the switch but that's pretty much the only difference.
Is the problem packaging... or that we still stack products on shelves?
+Caias Ward I agree it's easier at first to use the old incandescent watt equivalent. But has we see new low consumption bulb, with different technologies, and even more differents efficiencies, people are going to be increasingly confused.
Now is a good time for people to get used to Lumen, the one relevant unit, unrelated to efficiency.
Philips make some fantastic low-energy bulbs; I've just replaced all the 50W halogens in my kitchen with Philips 4W LED equivalents - this means the 500W it took to light the room has gone down to 40W! Major savings on energy and now so little heat produced by the recessed bulbs that I can stop worrying about the risk of fire in the ceiling. Awesome. Looking forward to using these new 10W bulbs in other rooms, great that they're dimmable too.
+John Sibley I did exactly the same recently. The halogen-equivalents are fantastic, can't recommend them enough. Relatively expensive initial cost, but for bulbs that are in use frequently you easily recoup the cost on electricity alone. Because of their super lifespan, the money you save on replacement costs is just a bonus!
27 year life? Imagine being 25 years old and never experiencing a bulb burn out. I love having 5 year CFL bulbs so I don't have to climb up a ladder as often.
I can never get them to last anywhere near as long as they say they are supposed to.
Don't worry +Garret Polk , in less than 25 years there'll be super efficient new leds, and you'll have a reason to change bulbs :)
I've had 2 CFL's burn out. One after 5 years, and one in a month. I assume the 1 month was a defect. The other 20 or so are going strong. Home Depot, IKEA, GE, and some unknown brands.
+Garret Polk I've had a whole bunch of CFLs burn out over the years. There are certain fixtures/conditions that seem to stress the bulbs. The recessed bathroom fixtures are a harsh environment. Blame it on the humidity?
Eco-friendly bulb in excessive eco-unfriendly packaging. Mixed message?
I haven't read much lately on these, but I remember something about a cost around $50/each. What are these selling for?
That's a good question, I would like to know what they cost as well!
I agree with +Aurangzeb Agha , It also seems like a design-fail that they need to explain that it looks white, not yellow when lit. Was it actually impossible to use white plastic around the LEDs?
Jon M
+monkut h It's possible, but they would not put out the same amount of lights as a typical 60W incandescent. These L Prize bulbs are the most efficient per lumen bulb on the market.

I bought the previous version of this bulb that is very similar to this one, but took it back. The bulbs are heavy so it did not work well in my draftsman desk lamp. It also produces a warm, yellow light which mimics an incandescent. I much prefer a light closer to 5000k (daylight)
I want some LEDs to replace my bulbs but cannot afford to drop a ton of money per 'bulb'. CFLs hurt my eyes too much. LEDs and incandescent do not.
Hey, we're so concerned about the environment that we made the PLASTIC packaging 3 times bigger than it needed to be just to show how awesome and award winning we are.
Original Edison bulbs lifetimes are 100+ years. They were not manufactured to burn out. These bulbs should be sold by value... Lumens/Watts. The higher the ratio the better value.
+mica cooper Electricity users are already paying for a bad Lumens/Watts ratio though their electricity bill
I noticed some people complaining without fully reading the package. (Yes, it's big, but it's pretty and you'll buy it because you see it stands out) I've some points to make. 1) If your lights are too bright, if you have more than one bulb in, pull the opposite bulb out. If that's not an option, install a dimmer switch. 2) The Watt reference, as someone else stated, is on the package because it's a standard. People understand the standard. I couldn't tell you what a "lumen" is, precisely, but I can give you the formula for Wattage. (volts x amps). That said, the Lumens rating is ON the package. Therefore BOTH camps are represented. (could be another reason the package is so big :-}) As an aside, for the person falling ill due to CFL's, the reason is it's at an unnatural frequency. All lights flicker, at electricity's natural 60hz(+/-) . Except CFL's. The process by which all flourescents get power slows the flicker rate. Kinda like refresh rates on'll notice a 50hz screen flicker, but not a 60 and higher. Anyone who used an Amiga computer knows this :-}
+Scott Norman My eyes notice 60hz flicker on CRT displays. I have always hated florescent lights due to their flicker.
+Jacob Smock Not everyone can tell 60hz, but it's not uncommon. On my monitors, I prefer 75hz or higher. That said, I don't mind CFLs, but hate regular flouresce
nts...might be a colour difference there I think.
Just the other day I was asking my mom why the heck there aren't led bulbs for the house. Awesome
White when lit, what do you see when out,?
Probably prohibitively expensive, and normally I'm a friggin' optimist!
I have a pair of these in my bathroom. They ran about $25 each, but my entire bathroom, including the heating element in the floor runs on about 150 watts.
The package says $1.25 on the bottom corner.
Something I don't understand is when fluorescent bulbs came out I filled my house (60 bulbs) with them from 100watt bulbs i never saw my power bill drop at all. With that being said I am not ready to spend $1500 on light bulbs despite the color and flicker.
Doesn't it say "940 lumens" in the bottom right corner? Displaying both during the transition makes sense.
Forget lumens - watts and degrees kelvin are the only thing that counts. The bulb is obviously really really blue-white with that stupid yellow filter on it.
is that a new light bulb what does it do i have know idea what it does please explain more about it
I don't want to be mean Joe but it's after 10 PM and you should be asleep. Look up LED lights on Wikipedia in the morning.
Awesome! nice to see option finally!
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