Google's New Privacy Settings
If you logged onto Google search the last few days you'll have seen Google's new privacy settings that takes you into one place where you can review everything. There are many reasons why Google is doing this, not least because the way our data is shared is important to us in terms of the experience we will gain from the Google products (and third-party apps) we use. It also becomes part of the set of skills our new digital literacy requires. Instead of an over-reaching blanket agreement there is a more finely tuned "what do I get for it?" sense in which we allow access to specific data in return for an expected service.
In terms of search, content, context and quality just became better. :) In terms of control over what happens to our data, Google continues to be light years ahead of most other companies on the web. There is a very cool BBC article on this which adds more detail: http://goo.gl/ZpGNlF