That “NAP” reference you’ve undoubtedly seen around isn’t all that mysterious. NAP is simply the acronym for Name, Address, and Phone Number. An absolutely consistent NAP is critically important for local SEO visibility. It allows the search engines to know, with high confidence, that you are who you say you are and you in fact do business where you say you’re located.
Each full or partial use of your NAP is called a citation. For example, if your local Chamber has a public online business directory and lists your companies Name, Address, and Phone number that would count as a citation. If they only mentioned your name and phone number that would be a partial citation.
Citations from authoritative--non-spammy--sites are good; citations from authoritative and relevant local sites are great.
#localseo #localsearch #SEO