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Kevin Indig
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Some good tips for startups here from +Kevin Indig -> 5 SEO mistakes young startups make every time (based on Kevin's work with startups)
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Kevin Kelly wrote an essay in 2008 that became a classic: "Better than free".

After getting his "Go", I updated his list of values that products need to have nowadays to stick out against competition and be successful.

Why is that important?

Because the internet changed our lives and economy. Things that were valuable 10 years ago are not the same things that are valuable today.

In this essay, I explain the "why" and "what".

Read it!
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I wrote an article about the biggest enterprise SEO obstacles and how to overcome them. It also includes a step-by-step manual for creating a custom click-curve that you can use for an ROI analysis.

Curious to hear about your biggest obstacles and how you overcome them!?
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"An analysis by Yotpo (it’s just one of many) revealed that reviews seem to influence rankings. They looked at 30,000 online business over 9 months and saw strong correlations between good reviews and better rankings"
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