Apple pays the carriers quite handsomely to allow Apple Pay which directly competes with Softcard which is fully backed by all the carriers. Google Wallet is a direct competitor for Apple Pay and has quite a leg up in terms of time as it has been out for much longer but the Carriers don't support it and typically disable it on Android Devices. Samsung on the other hand bought LoopPay to go head to head with Apple Pay, Google Wallet and Softcard.
Now, Google has bought Softcard with the blessing of all the Carriers, how much chance does Samsung have with their LoopPay acquisition?
Will Samsung pay off the Carriers to help ensure LoopPay's success or will Samsung leave their users in the dust as Google and Apple reign supreme in Mobile Payments?
What about CurrentC the archaic Mobile Payments solution many of the biggest Retailers (such as Walmart) support? Its technology is way behind Google Wallet, Softcard, LoopPay or Apple Pay. Will Google's acquisition of Softcard help put the last nails in that coffin?
Personally I don't see much of a future for LoopPay with Google's acquisition of Softcard and when you stack up Google and Apple's Mobile Payment Platforms against LoopPay and CurrentC it is easy to see who will be soon forgotten.
What are your thoughts? Should Samsung admit defeat and toe the line with Google knowing that they will finally have a viable solution to ride on or should they pull ahead full force with very little hope and a lot of blind determination?
What about CurrentC? Should the retailers sober up and realize they have been drinking some really bad Kool-Aid and just accept the fact that they are too little too late?
What are your thoughts? Is the Mobile Currency area becoming too crowded? Does LoopPay or CurrentC even have a chance to win over consumers?
Filed under: #ApplePay #Google #Wallet #GoogleWallet #Softcard #LoopPay #CurrentC #Mobile #MobileCurrency #MobilePayments #NFC