The way I see it this could mean a few different things.
1) Google is adding support for "xsmall" style devices. This is the most exciting possibility as it means we're going to see more xsmall devices with the Play Store in the future. Perhaps a Nexus watch or perhaps Glass would fall into this category (it might already qualify for "small" depending on what DPI it is considered by Android). It also means that in order for any existing app on the Play Store to be installed onto the TrueSmart the app will have to be updated to explicitly state support for it. I would suspect a new Android version would be required for this but the TrueSmart says it will ship with 4.2.2.
2) The TrueSmart will not ship with the Play Store despite it's claims.
3) The TrueSmart will ship with a pirated version of the Play Store. This has happened with a few cheap tablets before. It's possible Google would take technical or legal action against Omate if this happened. This is unfortunate for app developers as we will get bad reviews for our apps not working properly even though the device is not Android compatible.
4) The TrueSmart ships with the Play Store as a certified device even though it should not be compatible. This would likely mean Google made a mistake during testing, but could also be due to some kind of exception like what was made for the original Galaxy Tab. This seems unlikely and would be unfortunate for app developers for the same reasons as (3).+Omate TrueSmart
Do you have a license to distribute the Play Store on your devices? Will existing apps on the Play Store be installable on the TrueSmart on day one or will the apps need to be updated to state they have support?