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Kevin Allocca
Works at YouTube
Attended Boston College
Lives in New York
1,771 followers|365,072 views
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Kevin Allocca

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In this month’s Creative Shortlist, +YouTube's Head of Culture & Trends +Kevin Allocca shows how brands like +Lionsgate Movies and +Marvel Entertainment are using interactive campaigns to drive fan fever: http://goo.gl/kvSPvb
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AdWeek write up of the excellent new Nike World Cup spot: 

"Directed by Jon Saunders of Passion Pictures, the spot has a frenetic animation style reminiscent of The Incredibles. This makes some of the game footage feel a bit light on its feet, perhaps—the players seem bird-like at times. Still, every frame is gorgeously rendered. It really is like a mini Pixar film. The storyline, too, is nice and simple—grand yet silly and self-deprecating in classic Nike style."

http://www.adweek.com/news/advertising-branding/ad-day-nikes-5-minute-animated-world-cup-film-has-humans-everywhere-cheering-158212
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Kevin Allocca

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This announcement truly is the culmination of so much YouTube research and development these past few months...
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I am sad one of the main characters isn't a woman.

I will still be totally watching this. But yeah. 
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LGBT videos are going to be the best Olympic videos I think...

http://youtu.be/effb2JYiKXM
http://youtu.be/0KWhaqr1v8s
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Have him in circles
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Kevin Allocca

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Quote from the 1930 "City Noise" research study published by NYC's Noise Abatement Commission:

"There are many places where a tiger from Siberia or Bengal could roar or snarl indefinitely without attracting the auditory attention of passers-by.”
Browse archival photographs, video and articles chronicling the city’s quest for quiet.
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Wait, did everyone else know about this????  Did I miss a day of class somewhere?

It took me 10 minutes to finish this three-minute video because I kept stopping, starting, and restarting.
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This is scary, just when I thought I was so smart I’ve realised I know nothing about the little hole I can make with my hand to replace my glasses. Can you imagine a collection of tricks like this? Thanks for sharing.
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Guess who got to commandeer the  #tbt  segment on +YouTube Nation today to talk about one of his all-time favorite videos? Nicole Richie Keeps It Real! | YouTube Nation | Thursday
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More +Kevin Allocca!
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Kevin Allocca

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While I was on vacation, my colleague sent me an email with subject line "Ray J is OUT" which I read but didn't click through on.  I now realize it was about Ray William Johnson's recent announcement about ending =3, but for the past week I thought that Ray J had announced he was gay.
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shut your mouth
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Finding the clips is one thing... but getting that timing right is damn impressive.  Fallon's editor deserves an Emmy for this.
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+jacksblack1 Says the guy that has no edited videos like this on youtube. If it's easy, then go do it... or will you just sit here and make up excuses and lies like ''I don't have time, I'm too busy running my corporations to make a video like this''... yet you have time to read comments on youtube and post replies to those comments.
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So much random internet video knowledge in this photo. Love it.

Me and senior curator +Earnest Pettie hanging out at +YouTube Nation HQ during launch week.

#StumpEarnest
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I'm glad that the day that I learned about the world of elevator enthusiasts on YouTube has been immortalized with a pic!
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Have him in circles
1,771 people
George Buchan's profile photo
Juan Jose Rodriguez's profile photo
Adhan Taufiq Liverpudlian's profile photo
olsi dashi's profile photo
Ashika eightstar's profile photo
stanislav gl's profile photo
eka setia putra's profile photo
priya dv's profile photo
HONEST JANET's profile photo
Work
Occupation
Head of Culture & Trends, YouTube
Employment
  • YouTube
    Head of Culture & Trends, 2013 - present
  • YouTube
    Trends Manager, 2010 - 2012
  • Mediabistro
    Editor, TVNewser, 2009 - 2010
  • Huffington Post/IAC
    Associate Editor, 23/6 Political Comedy, 2007 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Previously
Hollywood, FL - Boston, MA
Contact Information
Work
Email
Story
Tagline
Trends and Community Guy at YouTube
Introduction
Leading expert in making everyone's afternoons less productive.
Bragging rights
I probably HAVE seen that video.
Education
  • Boston College
    Communication, Film Studies, 2002 - 2006
Basic Information
Gender
Male
Other names
Kevin Alloca, Kevin Alcoa, Kevin Ayyyyyoke-ah
Kevin Allocca's +1's are the things they like, agree with, or want to recommend.
YouTube
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YouTube your way. Get the official YouTube app for Android. Instantly become the DJ, learn Kung Fu and easily share with friends. Catch up o

Temple Run
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Run for your life!The addictive mega-hit Temple Run is now out for Android! All your friends are playing it - can you beat their high scores

Boston College
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Ever to Excel • Men and Women For Others • Official Page of Boston College

YouTube
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Playing and sharing the world's stories and ideas.

President Obama Is a Wizard
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That is one explanation for this incredible photo.

El Palacio De Los Jugos
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El Palacio De Los Jugos hasn't shared anything on this page with you.

YouTube - Exclusive Q&A with Rebecca at YouTube
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