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Kerry O'Shea Gorgone
Lives in Orlando, FL
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Great interview +Dave Delaney with +Guy Kawasaki - Very entertaining and funny! Thanks both for the shout out! :)
Guy Kawasaki joins me to talk about writing, publishing, social media and much more on NBN Radio.
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Kerry O'Shea Gorgone

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This is especially important in light of Facebook's latest "tweak," which now gives LESS exposure to posts that include images. Talk about capricious! Many businesses changed their entire content strategy to include images with posts in an effort to gain greater reach. +Jordan Kretchmer's insights are timely and helpful for marketers! Check it out.
 
Microsites are back; build campaigns to bring audiences to you
+Jordan Kretchmer discusses why you need to connect on your own online real estate with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast.

Listen in: http://buff.ly/1A67G6I

Regardless of dwindling social organic reach, there is still a need to build a community with your fans, customers, and prospects. To make sure that happens without fail, you need to connect them in a place you own, rather than depending on the whims of another platform.

This discussion stems from the +Forrester Research report, Predictions 2015: Social Media Grows Up, and Jordan brings some awesome insights.

#marketingpodcast #organicreach #community
Marketing Strategy: Marketing Podcast - Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015.
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What if you could plan your content the way Hollywood plans different kinds of films? You can! A Content Strategy Fit for an Oscar by @kerrygorgone Spin Sucks http://spinsucks.com/communication/content-strategy-fit-oscar/ My latest post for @SpinSucks!

#ContentMarketing   #MarketingStrategy   #oscars2015  
The granddaddy of all award shows is coming up - the Oscars. Kerry Gorgone explains how to take content strategy inspiration from the film industry.
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My latest post for Mark Schaefer explains why you should take the trouble to run givaways legally...even if it seems like no one else does! #Marketing #Law #SocialMediaLaw
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Do happier employees = better marketing?
Today, +Chris Reimer talks to +Kerry O'Shea Gorgone on the #MarketingSmarts podcast. Cue "Happy" by +Pharrell Williams and listen in.

Check out the post here: http://buff.ly/1ChKDTr

What you'll learn
☺︎ Management style directly affects costs and productivity
☺︎ Without happy employees, no marketing tactics will prove effective
☺︎ If you don't believe happiness in the workplace improves the bottom line, measure
☺︎ Happy employees represent you better online

And more. This podcast should leave you (and your employees) with a smile.

#employeesatisfaction #companyculture #marketingpodcasts
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Use Data, Experiences to Create Lifetime Customers:@Sitecore's @LarsBirkholm on #Marketing Smarts [Podcast] http://bit.ly/MSmarts-Sitecore
















Rich, interesting conversation with author Lars Birkholm Petersen, of Sitecore, about his book <em>Connect: How to Use Data and Experience Marketing to Create Lifetime Customers</em>. We cover ways to use data to create relevant experiences for your audience that turn them into repeat buyers and brand ambassadors. We touch one everything from the types of content for each stage of the buying cycle to choosing metrics to persuade the C-Suite that digital channels do help your company to achieve organizational goals. Check it out this week on the +MarketingProfs podcast, #MarketingSmarts .
Customer Relationships: Marketing Podcast - Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from ...
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Are you hiring the person, or the resume?
This week on the Marketing Smarts podcast, you'll learn how to hire (and keep) the best people to help your company succeed!

Listen here: http://buff.ly/1zYbgBh

+Kerry O'Shea Gorgone chats with Tom Gimbel of +LaSalle Network to help you understand what to look for when searching for great candidates, and how to keep them once they're part of your team.

Some awesome takeaways:
∆ _ Appreciate good employees, and let the not-so-good ones go_
∆ _ Encourage fun, accentuate the positive, eliminate the negative_
∆ _ Hire the person, not the resume_
∆ _ Invest in training for employees, and make sure they take advantage of it_

Will you approach hiring differently in 2015?

#hiring #employeeretention #humanresources
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Are you on LinkedIn? Check out some of the best stats we've found on when to post, how frequently to post and more: http://buff.ly/1v2diyx

#socialmedia #frequency #LinkedIn
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All of your content fits into some sort of a movie-related theme. You can have blockbusters, bombs, safe bets, and more. +Kerry O'Shea Gorgone has more on +SpinSucks
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NEW post on Online Giveaways: Just Because Rafflecopter Lets You Do It Doesn't Make It Legal - http://bit.ly/GiveawayLaw

#SocialMediaLaw   #MarketingLaw   #contests   #marketing  

P.S. +Sara Hawkins I gave you a shout out!
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Thanks, +Kerry O'Shea Gorgone. And now the whole world can see my new site design and G+ Cover photo! WooHoo!

Seriously, though, I can't tell you how many times I've had people argue with me on this topic. Evidently there is a belief that if [insert social platform] lets you do it then it's legal. I don't even have to work hard to create exam questions any more. Great article! (now I need to re-do my editorial calendar and move my similar post out a few months)
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Customers for life. It's not just a dream.
Technology has really bridged the gap between brands and customers, as long as they're doing it the right way. Are you?

Listen in as +Kerry O'Shea Gorgone chats with Lars Birkholm Petersen of +Sitecore on the #MarketingSmarts podcast: http://buff.ly/18NAg2A

Lars discusses point from his book, Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, uncovering some important points.

∆ *Get past Likes, shares, and site traffic; use metrics aligned with business objectives *
Create relevant customer experiences to achieve business objectives
Stop marketing "inside out"

Listen in, and start making your own connections to create customers for life.

#customerexperience #podcast #marketing
Customer Relationships: Marketing Podcast - Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from ...
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Straight from the pony's mouth: Ford's marketing strategy will focus on creating interactive online experiences consumers!
 
Expect more interactivity from +Ford Motor Company in 2015
+Kerry O'Shea Gorgone conducted an interview with Ford President and CEO Mark Fields, and this is what he had to say.

Read more on the car manufacturer's 2015 strategy here: http://mprofs.com/h31ayq

Will you make an effort to increase the interactivity of your content this year?

#Ford   #interactivecontent   #marketingstrategy  
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Have her in circles
4,513 people
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Work
Occupation
Instructional Design Manager, Enterprise Training
Basic Information
Gender
Female
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Married
Other names
Kerry O'Shea
Story
Tagline
Writer, Speaker, Lawyer, Educator. Instructional Design Manager, Enterprise Training, at MarketingProfs. Host the weekly Marketing Smarts podcast.
Introduction
Instructional Design Manager, Enterprise Training, at MarketingProfs. Host of the weekly MarketingProfs podcast, "Marketing Smarts," and write for numerous sites, including Huffington Postthe {grow} blogSocial Media Explorer, Entrepreneur, and Spin Sucks.

Follow me on Twitter: @kerrygorgone

Summa cum laude Suffolk Law grad, Bentley MBA, mom of two. Favorite topics: law, social media,  marketing, technology, mobile, current events. I'm a new media speaker, writer, attorney and educator. I have developed and taught graduate and undergraduate courses in marketing law, intellectual property, and business. 

Most recently, I taught graduate courses in New Media Marketing, Global Internet Marketing, and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. During that time, I made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, as well as the MBAPrograms.org list of the Top 50 Business School Professors on Twitter.
Bragging rights
Graduated #1 in my class at Suffolk University Law School.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Boston, MA - Chatham, MA
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