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Kerry O'Shea Gorgone
5,081 followers -
Writer, Speaker, Lawyer, Educator. Senior Program Manager, Enterprise Learning, at MarketingProfs. Host the weekly Marketing Smarts podcast.
Writer, Speaker, Lawyer, Educator. Senior Program Manager, Enterprise Learning, at MarketingProfs. Host the weekly Marketing Smarts podcast.

5,081 followers
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Kerry's posts

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To end 2016 on a high note, I Interviewed some of the smartest people I know about their favorite marketing holiday campaigns for +MarketingProfs! They talk about which campaigns hit home for them, then break down what made them so memorable. There's insight aplenty into how you can create memorable marketing campaigns that stand the test of time.

My favorite special guest co-host +Mack Collier returns for our 2016 yearend spectacular: http://bit.ly/MSmarts2016 Featuring +Mark Schaefer, +Guy Kawasaki, +Marsha Collier, +Jason Falls, +Peter Shankman, Amanda Holmes, +Ron Ploof, and +Chris Brogan!

Happy Holidays from the #MarketingSmarts podcast!

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What an episode! In this week's edition of the MarketingProfs podcast, Marketing Smarts, I talk with 17 smart marketers who attended the B2B Marketing Forum in Boston a couple of weeks ago. I asked every comer the same three questions:

1. What do you want to master in 2017?
2. What's your favorite social network for B2B and why? (Some surprises here!)
3. What one thing do you think is going to disrupt B2B?

Had a fantastic time talking with some of the best and brightest in the business-to-business space! Here's my roster (in alpha order):

Alan Bradford, senior marketing automation specialist, +INTL FCStone, Inc.

+Douglas Burdett, owner, B2B marketing agency Artillery; host, The Marketing Book Podcast

Cassandra Clark, senior marketing manager, demand generation, LinkedIn

+Steve Garfield, social media traveler, video blogger, http://www.SteveGarfield.com, and author of Get Seen: Online Video Secrets to Building Your Business

Daniel Glickman, chief marketing officer, Roojoom (customer journey management platform for enterprises); author, Disrupt That: A Book About Disruption Marketing (forthcoming)

+Matthew T. Grant, director of content strategy, +Aberdeen Group, and former managing editor at +MarketingProfs (where he launched this very podcast)!

+Stephan Hovnanian, content solutions architect, Bambu by Sprout Social

+AJ Huisman, founder, Y Content, a content marketing consultancy

Patrick Icasas, B2B blogger, copywriter, and content marketing consultant, Write Away

Kelly Kingman, visual notetaker, Kingman Ink

Vanessa Mays, marketing director, +INTL FCStone, Inc.

+Jason Miller, global content marketing leader, +LinkedIn, and author of Welcome to the Funnel.

+Scott Monty, CEO, Brain+Trust Partners consulting firm

+Christopher Penn, vice-president of marketing technology, +SHIFT Communications

+Andrea Vahl, social media consultant, Facebook advertising specialist, AndreaVahl.com

Cindy Valladares, director of corporate communications, Tripwire

Lisa Zanchi, marketing analyst, SHIFT Communications

Check it out: B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]: http://bit.ly/MSmarts-B2B2016

#MarketingSmarts #Marketing #B2BMarketing #Podcast

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Telling the right story to the right people
Bill Potts of the +Clearwater Marine Aquarium chats with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast.
Listen in:

Some seaworthy takeaways:
Actively look for compelling stories within your organization and audience
When you have a compelling story, make sure it gets heard
Make the most of your first-mover advantage

And much more! Bill offers up some great ideas and tips you can start using right now.

#marketingpodcasts #storytelling #podcast

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Always fun to chat with my friend, best-selling eBay for Dummies author +Marsha Collier! This week she was my guest on the +MarketingProfs podcast. We covered digital marketing, maintaining customer relationships across channels, what marketers can learn from successful ecommerce merchants, and more!
The neccesity of excelling at customer service
+Marsha Collier chats with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast.
Listen here: http://buff.ly/2bfsqWp

A few interesting takeaways to expect:
Build an audience that will follow you to new channels
But avoid "shiny new object" syndrome
Become an expert (but don't necessarily call yourself one)

And more! Don't miss this great chat!

#marketingpodcasts #customerservice #b2bmarketing

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We all experience email overload.
+Dmitri Leonov from +SaneBox explains to +Kerry O'Shea Gorgone how we can be part of the solution rather than the problem on #MarketingSmarts.
Listen here:

Some quick takeaways:
✉︎ The best subject line might just be...no subject line
✉︎ The best way to avoid the "Later" folder is to write emails people want to see now
✉︎ I don't want to be interrupted by newsletters in the middle of the day

And much more! If you send emails (and let's be honest, who doesn't?) then you need to listen to this great interview with Dmitri. Also, you'll learn how he managed to procure @Dmitri on Twitter.

#marketingpodcasts #emailmarketing #b2bmarketing

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We all experience email overload.
+Dmitri Leonov from +SaneBox explains to +Kerry O'Shea Gorgone how we can be part of the solution rather than the problem on #MarketingSmarts.
Listen here:

Some quick takeaways:
✉︎ The best subject line might just be...no subject line
✉︎ The best way to avoid the "Later" folder is to write emails people want to see now
✉︎ I don't want to be interrupted by newsletters in the middle of the day

And much more! If you send emails (and let's be honest, who doesn't?) then you need to listen to this great interview with Dmitri. Also, you'll learn how he managed to procure @Dmitri on Twitter.

#marketingpodcasts #emailmarketing #b2bmarketing

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Very fun episode of the +MarketingProfs podcast this week! I chat with +Tom Hunt, founder of Virtual Valley, sTitch Leggings, and Ask Tina. We talk about launching a startup, podcasting for marketing, content strategy, adopting the right voice in your writing, and more. And men's leggings. We talk about men's leggings. (They're totally a thing!) Check it out on #MarketingSmarts !
Accepting, embracing, and finding ROI in failure.
+Tom Hunt and +Kerry O'Shea Gorgone chat on the Marketing Smarts podcast. Check this out:

Some great takeaways from this chat:
Sometimes, rejection (by the right people) can boost your brand
Podcasting pays dividends (even for those on a tight budget)
B2B and B2C buyers are fundamentally the same—they're all scared of something or aspire to something

And much more!

#failure #B2Bmarketing #ROI

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Marketers and business owners can all appreciate the challenges of building a business, especially when it comes to "feeding the content beast." In this episode of the +MarketingProfs podcast, I talk with Lucy Wyndham Read. (http://www.lwrfitness.com) She's a fitness expert, best-selling author, and YouTube personality who singlehandedly built her fitness business from the ground up. Anyone who says they can't find time to create original content should check out her YouTube channel (LWR Fitness). She posts self-produced, entirely original workout videos almost daily! Give this one a listen.

#LucysSquad   #MarketingSmarts   #entrepreneurship   #fitness  
How do you build a business in a competitive landscape?
+Lucy Wyndham-Read explains her process to +Kerry O'Shea Gorgone on the Marketing Smarts podcast.
Listen in: http://buff.ly/29Uz9yf

Some takeaways to get you pumped:
Capitalize your knowledge and experience to help people and you will build a viable business
Knowledge is power, and sharing knowledge makes your content powerful
Sometimes you should work for free (at first)

And lots more. Beef up your business strategy with this awesome episode!

#marketingpodcasts #marketingsmarts #fitness #smallbusiness #entrepreneurship

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Time is constrained, budgets are shrinking, expectations are rising.
Time to Get Scrappy!
+Nick Westergaard shows you how in tomorrow's free webinar!


Learn tips and hacks that are more than just short-term fixes. Nick will help you exceed expectations and create content that resonates.

#contentmarketing #GetScrappy #b2bmarketing

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The Rx is UX.
Tracy Rosencrans explains what that means with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast. Listen here: http://buff.ly/28N9hox

*Some of the takeaways:
Simplify the user experience to score big traffic wins for your site
Forget standard KPIs—choose your own metrics
We need to take user experience seriously

And lots more in this great interview with Tracy!

#UX #userexperience #marketingpodcasts
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