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Kerry O'Shea Gorgone
Lives in Orlando, FL
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Kerry O'Shea Gorgone

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Keeping customers starts with hiring passionate employees.
+Mike Saldi of +Preact chats with +Kerry O'Shea Gorgone on #MarketingSmarts!

Listen here: http://buff.ly/1GO1L6f

Check out some of these takeaways:
A "unicorn" job candidate possesses three rare qualities
Ask scenario-based interview questions for insight into a candidate's personality
There are some specific ways to tell if someone will be a good cultural fit in your company

If you're looking to hire some rockstar team members, you definitely want to listen to this awesome interview!

#hiring #interviewing #marketingpodcasts #careerdevelopment
General Management: Marketing Podcast - Mike Saldi, formerly of Salesforce.com, now chief customer officer at software company Preact, shares secrets for spotting which applicants are most likely to rock that job you're hiring for.
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Kerry O'Shea Gorgone

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The latest from +Wood Street, Inc. - shout outs to +Christopher Penn, +Ann Handley, and +Kerry O'Shea Gorgone (usual suspects) and +Whitney Hahn. 
The biggest enemy of content marketing is the blank screen. The most difficult thing about creating content is getting started. That blank screen brings fear. Your mind goes blank. No content is created. This is bad. Sometimes you need some help to get the juices flowing. Sometimes the best content doesn’t come right out of your …
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What makes a conference really worth attending?
+Mack Collier explains a little thing called "hallway magic" as he chats with +Kerry O'Shea Gorgone on the Marketing Smarts podcast.

Listen here: http://buff.ly/1J5dzUS

Other ways to make your conference experience awesome:
Smart conference organizers build in "introvert breaks"
Smart conference attendees plan ahead to get the most out of every event
As +Andrew Davis says, "find a niche to get rich."

What makes a conference experience awesome for you? Share your favorite moments (or maybe even some please never do this thing at your conference cautionary tales) below!

And speaking of awesome conferences, take a peek at ours coming up in October! http://buff.ly/1J5dxMG

#MarketingSmarts #eventmarketing #marketingconferences #mpb2b
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Join us tonight: How to legally livestream video @AppMeerkat and @PeriscopeCo with +Kerry O'Shea Gorgone

#SocialMedia   #Legal   #Meerkat   #Periscope   #InfluencerChat  
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Why #Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on #MarketingSmarts [Podcast] : http://bit.ly/MSmarts-Britton

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A must-read to keep your social media marketing safe! +Kerry O'Shea Gorgone  covers broad ideas as well as specific rules from the major plaforms.
In a fast-changing world, it's important to know the legal risks in Social Media Marketing. An essential guide from a lawyer
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Kerry O'Shea Gorgone

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21 Marketing Podcasts You Need to Listen To

Like #marketing ?Listen to #podcasts ? This post from +Jeremy Bednarski is for you.

Featuring the brilliance of +Joe Pulizzi, +Robert Rose, +Jeffrey Rohrs, +Andrew Davis, +Amber Naslund, +Mark Schaefer, +Kerry O'Shea Gorgone, +Mike Volpe, +John Bonini, +Christopher Penn, +Mitch Joel and me!

Read it: http://www.pr2020.com/blog/21-marketing-podcasts
Podcasts have exploded in awareness, listenership and in total number. Read on for PR 20/20’s favorite marketing podcasts.
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Kerry O'Shea Gorgone

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What makes a conference really worth attending?
+Mack Collier explains a little thing called "hallway magic" as he chats with +Kerry O'Shea Gorgone on the Marketing Smarts podcast.

Listen here: http://buff.ly/1J5dzUS

Other ways to make your conference experience awesome:
Smart conference organizers build in "introvert breaks"
Smart conference attendees plan ahead to get the most out of every event
As +Andrew Davis says, "find a niche to get rich."

What makes a conference experience awesome for you? Share your favorite moments (or maybe even some please never do this thing at your conference cautionary tales) below!

And speaking of awesome conferences, take a peek at ours coming up in October! http://buff.ly/1J5dxMG

#MarketingSmarts #eventmarketing #marketingconferences #mpb2b
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Could the ultimate in content marketing be...books?
That's what David Palmer, marketing director at Wiley, tells +Kerry O'Shea Gorgone!

Listen to the podcast: http://buff.ly/1JUEXYm

Some important takeaways:
To create effective content (like the Dummies books), help your audience overcome frustrating challenges
Make your content "a necessity" for your audience (even if some necessities are more necessary than others)
You can deliver complex, B2B content in a fun, simple way

B2B marketers take note, there are some gems in this one for you!

#MarketingSmarts #b2bmarketing #marketingpodcasts
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You can reach millennials
You just have to do it right. +Matt Britton explains how with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast.

Listen here: http://buff.ly/1f31c1i

Hear Matt explain why:
Companies should invest in creating brand experiences
Brands should experiment with new platforms where millennials are
Don't build your own platform—connect where millennials are

Some of these can also apply to other generations, but there are definitely more takeaways and lessons in the podcast. Take a listen!

#millennials #socialmediamarketing #branding
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Small words can have big impact
+Robert Sprague chats with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast. Are you using these small words in the most impactful way?

Listen here: http://buff.ly/1SW1ruE

Other great takeaways
Little words can reveal a lot about the writer
Men and women use "little words" very differently
Use little words to determine whether your brand is emotionally connecting with your audience

Learn more from Robert Sprague of +PCI in this great interview!

#marketingpodcasts #contentmarketing #writing
Customer Relationships: Marketing Podcast - Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like a and you can have a big impact on your marketing success.
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"'Follow your passion' is incomplete advice." +Jeff Goins shares insights from his book The Art of Work on finding your life's purpose. Along the way, he also spills the secret to effortless #writing! Check it out on #MarketingSmarts
 
To find your life's purpose, don't just "follow your passion"
Best-selling author +Jeff Goins sits down with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast to discuss writing and finding your purpose.

Listen here: http://buff.ly/1dxLlHJ

Also an instructor for our Marketing Writing Bootcamp (more info here: http://mprofs.com/mwbgp), Jeff provides a preview of the lessons you can learn from the course.

√ If you don't have an audience, write to yourself
√ Write to yourself, not for yourself
√ Writing isn't easy, but it can be effortless

If you want to be a better writer, or are just trying to figure out what you want to pursue in life, you don't want to miss this episode!

#marketingpodcasts #writing #inspiration
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Have her in circles
4,679 people
stevenson lawfirm's profile photo
Alf Olav Eikemo's profile photo
Tom Ford's profile photo
Mario Hernández's profile photo
Olivier Blanchard's profile photo
Ramone Graham's profile photo
Szymon  Trzaska's profile photo
Joji George's profile photo
DeVon McWhite's profile photo
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Occupation
Instructional Design Manager, Enterprise Training
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Gender
Female
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Married
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Kerry O'Shea
Story
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Writer, Speaker, Lawyer, Educator. Instructional Design Manager, Enterprise Training, at MarketingProfs. Host the weekly Marketing Smarts podcast.
Introduction
Instructional Design Manager, Enterprise Training, at MarketingProfs. Host of the weekly MarketingProfs podcast, "Marketing Smarts," and write for numerous sites, including Huffington Postthe {grow} blogSocial Media Explorer, Entrepreneur, and Spin Sucks.

Follow me on Twitter: @kerrygorgone

Summa cum laude Suffolk Law grad, Bentley MBA, mom of two. Favorite topics: law, social media,  marketing, technology, mobile, current events. I'm a new media speaker, writer, attorney and educator. I have developed and taught graduate and undergraduate courses in marketing law, intellectual property, and business. 

Most recently, I taught graduate courses in New Media Marketing, Global Internet Marketing, and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. During that time, I made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, as well as the MBAPrograms.org list of the Top 50 Business School Professors on Twitter.
Bragging rights
Graduated #1 in my class at Suffolk University Law School.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Boston, MA - Chatham, MA
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