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Kerry O'Shea Gorgone
Lives in Orlando, FL
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Kerry O'Shea Gorgone

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How to Go Beyond Just Telling Your Brand Story
+Christian Lachel of +BRC Imagination Arts chats with +Kerry O'Shea Gorgone on the Marketing Smarts Podcast!

Listen here: http://buff.ly/1DOSNEA

Takeaways to expect:
∆ _Look beyond naming opportunities: create emotional experiences
Brand experiences aren't just about buzz: track your ROI
Brand experiences are for B2B brands too
Show your story, don't just tell it

And there's so much more in this exceptional discussion.

#storytelling #brandmanagement #marketingpodcasts
Brand Management: Marketing Podcast - Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have ...
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Kerry O'Shea Gorgone

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My latest post for +Mark Schaefer explains the Department of Labor's decision to treat many freelancers and independent contractors as employees. I also cover some of the legal implications of this change in status, including overtime pay, minimum wage requirements, and insurance. New legal guidelines may impact many freelance employees http://bit.ly/freelancers-law #employment   #freelancers   #employmentlaw  
U.S. Labor Department issued new guidelines that re-classify and impact many freelance employees
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Kerry O'Shea Gorgone

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Ice cream + content marketing = winning metaphor! This a a great post today from +Ashley Zeckman on the TopRank Online Marketing Blog.
There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of to
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On the latest episode of #MarketingSmarts , the +MarketingProfs podcast, I interview +Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's. The company's launched three free #mobile  games (versions of their most popular arcade games) that enable users to rack up actual tickets that they can redeem for prizes. We discuss the role that mobile plays in the company's overall #marketing  strategy, Bachus's goals and metrics, and more.  

Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]: http://bit.ly/MSmarts-DaveAndBusters
Mobile: Marketing Podcast - Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between ...
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Kerry O'Shea Gorgone

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ECPM is so 5 minutes ago: LTV is where it's at! Had a very fun conversation about #AdTech  this week on the +MarketingProfs ​ podcast with +Bob Bahramipour, former CEO of Gigwalk, current VP of global business development at InMobi. Mobile advertising is evolving past cost per thousand impressions, towards promoting customer lifetime value. Foster a lasting relationship with your audience by creating engaging experiences. Check out our conversation! http://bit.ly/MSmarts-InMobi 

#MarketingSmarts   #Marketing   #MarketingPodcasts   #Mobile  
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How to Keep Your Marketing Legal: I chat with fellow attorney +Sara Hawkins this week on #MarketingSmarts , the +MarketingProfs podcast, about recent clarifications the +Federal Trade Commission has made on how brands and bloggers should disclose sponsored content. Think samples, free trips, sponsored trips to events, and other kinds of content that involve an underlying relationship that's not obvious to the reader or viewer. Sara and I met at the 2013 +Type-A Parent ​Conference in Atlanta, where we each did a session on legal aspects of #blogging . Smart brands and influencers alike should work to maintain complete transparency when it comes to sponsored content. The alternative can be costly!  http://bit.ly/MSmarts-Hawkins

#Marketing   #MarketingLaw   #MarketingPodcast   #FTC  
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Kerry O'Shea Gorgone

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This is one of the coolest interviews I've done (and I've done a lot of them)! +Christian Lachel of +BRC Imagination Arts discusses how creating brand experiences like the Heineken Experience in Amsterdam can help your business to increase brand loyalty and achieve business goals. #MarketingSmarts   #MarketingPodcast   #branding  
 
How to Go Beyond Just Telling Your Brand Story
+Christian Lachel of +BRC Imagination Arts chats with +Kerry O'Shea Gorgone on the Marketing Smarts Podcast!

Listen here: http://buff.ly/1DOSNEA

Takeaways to expect:
∆ _Look beyond naming opportunities: create emotional experiences
Brand experiences aren't just about buzz: track your ROI
Brand experiences are for B2B brands too
Show your story, don't just tell it

And there's so much more in this exceptional discussion.

#storytelling #brandmanagement #marketingpodcasts
Brand Management: Marketing Podcast - Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have ...
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Kerry O'Shea Gorgone

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I hate to see you go, but I love to watch you leave. #ChallengerGirl
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Is it possible to 'game' the system...literally?
+Kevin Bachus, senior VP of entertainment and games strategy for +Dave & Buster's chats with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast!

Listen in here: http://buff.ly/1SBOq6N

Some of the things these two chat about:
Use mobile games to enhance your brand's real world customer relationships
Don't just jump into mobile games: develop a unique strategy
Know what you want mobile games to do for your business, but be open

This great conversation is worth listening to, whether you're developing a mobile strategy or trying to find new ways to engage your audience.

#mobile #mobilestrategy #mobilegaming
Mobile: Marketing Podcast - Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between ...
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Kerry O'Shea Gorgone

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Focusing on lifetime value and a mobile-forward mindset
+Bob Bahramipour chats with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast.

Listen here: http://buff.ly/1J0lt3u

The senior vice-president of business development at +InMobi discusses how they reached one billion users (with a B!) thanks to the corporate culture they've created.

Other takeaways to expect:
Mobile ad platforms don't side with the advertiser or publisher, they side with the _end user
Always be thinking beyond the short term
Change the conversation to be about _lifetime value

And much more. Don't miss this great conversation!

#companyculture #marketingpodcasts #mobile #mobileadvertising
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Kerry O'Shea Gorgone

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I'm in love and I don't care who knows it! #ChallengerGirl  
 
You're staring at pure aggression, and it's staring back. #Challenger
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Douglas Burdett's profile photoKerry O'Shea Gorgone's profile photo
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Yes, +Douglas Burdett. Yes, it is.
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Kerry O'Shea Gorgone

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How to Keep Your Marketing Legal: I chat with fellow attorney +Sara Hawkins this week on #MarketingSmarts , the +MarketingProfs podcast, about recent clarifications the +Federal Trade Commission has made on how brands and bloggers should disclose sponsored content. Think samples, free trips, sponsored trips to events, and other kinds of content that involve an underlying relationship that's not obvious to the reader or viewer. Sara and I met at the 2013 +Type-A Parent ​Conference in Atlanta, where we each did a session on legal aspects of #blogging . Smart brands and influencers alike should work to maintain complete transparency when it comes to sponsored content. The alternative can be costly!  http://bit.ly/MSmarts-Hawkins

#Marketing   #MarketingLaw   #MarketingPodcast   #FTC  
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Sara Hawkins's profile photoKerry O'Shea Gorgone's profile photo
 
Thank you for having me as your guest +Kerry O'Shea Gorgone. It's important legal information, and I'm glad we could deliver it in a way that's helpful to marketers, bloggers, and brands.
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Have her in circles
4,745 people
Steve Garfield's profile photo
anthony armstrong's profile photo
sam almanar's profile photo
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ira blacker's profile photo
Антон Иванов's profile photo
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Instructional Design Manager, Enterprise Training
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Female
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Married
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Kerry O'Shea
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Tagline
Writer, Speaker, Lawyer, Educator. Instructional Design Manager, Enterprise Training, at MarketingProfs. Host the weekly Marketing Smarts podcast.
Introduction
Instructional Design Manager, Enterprise Training, at MarketingProfs. Host of the weekly MarketingProfs podcast, "Marketing Smarts," and write for numerous sites, including Huffington Postthe {grow} blogSocial Media Explorer, Entrepreneur, and Spin Sucks.

Follow me on Twitter: @kerrygorgone

Summa cum laude Suffolk Law grad, Bentley MBA, mom of two. Favorite topics: law, social media,  marketing, technology, mobile, current events. I'm a new media speaker, writer, attorney and educator. I have developed and taught graduate and undergraduate courses in marketing law, intellectual property, and business. 

Most recently, I taught graduate courses in New Media Marketing, Global Internet Marketing, and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. During that time, I made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, as well as the MBAPrograms.org list of the Top 50 Business School Professors on Twitter.
Bragging rights
Graduated #1 in my class at Suffolk University Law School.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Boston, MA - Chatham, MA
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