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Kerry O'Shea Gorgone
Lives in Orlando, FL
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Kerry O'Shea Gorgone

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Marketers and business owners can all appreciate the challenges of building a business, especially when it comes to "feeding the content beast." In this episode of the +MarketingProfs podcast, I talk with Lucy Wyndham Read. (http://www.lwrfitness.com) She's a fitness expert, best-selling author, and YouTube personality who singlehandedly built her fitness business from the ground up. Anyone who says they can't find time to create original content should check out her YouTube channel (LWR Fitness). She posts self-produced, entirely original workout videos almost daily! Give this one a listen.

#LucysSquad   #MarketingSmarts   #entrepreneurship   #fitness  
 
How do you build a business in a competitive landscape?
+Lucy Wyndham-Read explains her process to +Kerry O'Shea Gorgone on the Marketing Smarts podcast.
Listen in: http://buff.ly/29Uz9yf

Some takeaways to get you pumped:
Capitalize your knowledge and experience to help people and you will build a viable business
Knowledge is power, and sharing knowledge makes your content powerful
Sometimes you should work for free (at first)

And lots more. Beef up your business strategy with this awesome episode!

#marketingpodcasts #marketingsmarts #fitness #smallbusiness #entrepreneurship
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Kerry O'Shea Gorgone

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The Rx is UX.
Tracy Rosencrans explains what that means with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast. Listen here: http://buff.ly/28N9hox

*Some of the takeaways:
Simplify the user experience to score big traffic wins for your site
Forget standard KPIs—choose your own metrics
We need to take user experience seriously

And lots more in this great interview with Tracy!

#UX #userexperience #marketingpodcasts
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Kerry O'Shea Gorgone

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How do you evolve your personal brand?
+Dan Lok explains it to +Kerry O'Shea Gorgone on the #MarketingSmarts podcast.
Listen in: http://buff.ly/1r30bMa

Some advice from Dan:
Writing powerful copy can teach fledgeling marketers a valuable lesson about ROI
Before undertaking a new venture, know your criteria
If you want to succeed in marketing, you have to evolve

And that's just the beginning. We all have a personal brand, learn to make yours shine.

#personalbrand #branding #careeradvice #marketingpodcasts
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Kerry O'Shea Gorgone

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Always fun talking with +Jason Falls!
 
What is conversational research?
On today's Marketing Smarts podcast, +Jason Falls and +Kerry O'Shea Gorgone discuss that very topic. Listen in: http://buff.ly/1QnBcIF

A few takeaways:
Social monitoring is a good first step, but you need to go deeper
Social listening needs to be proactive, rather than reactive
Conversational research doesn't replace traditional research

Don't miss this great conversation with one of the smartest marketers we know!

#marketingpodcasts #socialmediamonitoring #marketing
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Kerry O'Shea Gorgone

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A video chat with Jane Seymour
Yes, that Jane Seymour. For today's #MarketingSmarts podcast, +Kerry O'Shea Gorgone has a delightful video chat with the co-founder of the Open Hearts Foundation, and award-winning actress.

Check out the video: https://www.youtube.com/watch?v=CpT1E2sxViQ
And the whole post here: http://www.marketingprofs.com/podcasts/2016/29560/branding-philanthropy-open-hearts-actress-jane-seymour-on-marketing-smarts-video

*Some fantastic takeaways:*
In business and in life, small things make a big difference
Making magic can be as simple as being open to meeting people
If you want to tell a compelling story, tell a true story

And so much more!

#podcast #videocast
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Kerry O'Shea Gorgone

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A video chat with Jane Seymour
Yes, that Jane Seymour. For today's #MarketingSmarts podcast, +Kerry O'Shea Gorgone has a delightful video chat with the co-founder of the Open Hearts Foundation, and award-winning actress.

Check out the video: https://www.youtube.com/watch?v=CpT1E2sxViQ
And the whole post here: http://www.marketingprofs.com/podcasts/2016/29560/branding-philanthropy-open-hearts-actress-jane-seymour-on-marketing-smarts-video

*Some fantastic takeaways:*
In business and in life, small things make a big difference
Making magic can be as simple as being open to meeting people
If you want to tell a compelling story, tell a true story

And so much more!

#podcast #videocast
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Kerry O'Shea Gorgone

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Time is constrained, budgets are shrinking, expectations are rising.
Time to Get Scrappy!
+Nick Westergaard shows you how in tomorrow's free webinar!


Learn tips and hacks that are more than just short-term fixes. Nick will help you exceed expectations and create content that resonates.

#contentmarketing #GetScrappy #b2bmarketing
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"Growth hacking" is more than a buzzword: my favorite Aussie +Jeff Bullas breaks it down for you on this week's episode of #MarketingSmarts  the +MarketingProfs podcast.
 
Want does growth hacking really mean?
+Kerry O'Shea Gorgone and +Jeff Bullas set the record straight on the #MarketingSmarts podcast.
Listen here:

Some great takeaways here:
Social media is not just about being social
Be smart about choosing channels
Experiment with social media, but don't take your eyes off the prize

And a bunch more!

#marketingpodcasts #podcasts #growthhacking
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The best marketing sparks some emotion.
On this week's #MarketingSmarts podcast, +Kerry O'Shea Gorgone invites +Ron Ploof to explain how stories can save dry, lifeless marketing copy, and make it compelling.
Listen in here: http://buff.ly/1OzLt53

Some great takeaways from this chat:
Stories make your marketing messages memorable
To make storytelling work for your business, there are three elements to master
It comes down to an editing process based on what we know about the customer

And so much more. If you don't think your brand has stories to tell, tune in and learn what you're missing!

#marketingpodcasts #storytelling #contentmarketing
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Kerry O'Shea Gorgone

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Announcing our 2016 B2B Marketing Forum keynote speakers!
We are thrilled to share who will be inspiring #mpb2b attendees this year! Get the full scoop here: http://mprofs.com/mpb2b16
Wednesday
+Ann Handley kicks things off, leading the way for +Andrew Davis's energy packed keynote!
Thursday
We start off with the brilliant +John Maeda and close with one of our highest-rated past keynotes (as a little #tbt treat) +Michael Wesch!
Friday
We're finalizing the paperwork and tying up all the loose ends, so keep an eye out for a to-be-announced closing keynote. (We promise you'll be excited).

We want to see you in Boston! Get your pass now. http://mprofs.com/mpb2b16

#b2bmarketing #marketingevents #marketingconferences
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Kerry O'Shea Gorgone

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Out with the big data, in with the small data.
+Martin Lindstrom chats with +Kerry O'Shea Gorgone about his latest book, Small Data: The Tiny Clues That Uncover Huge Trends, on the #MarketingSmarts podcast.
Listen in:

Some takeaways from this great chat:
Forget big data. "Small data" will shape your future
Big data only tells you what people are doing. Small data helps you understand why they're doing it
People everywhere are basically the same (once you set aside four key things)

And a bunch more. Dive into this great discussion!

#bigdata #smalldata #datadriven
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Kerry O'Shea Gorgone

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People are still watching TV.
And Josh Dreller from 4C tells +Kerry O'Shea Gorgone why that matters, on today's #MarketingSmarts podcast.
Listen in here: http://buff.ly/1QrDYOn

Interesting takeaways:
Television viewing has changed, but people still tune in
More than half of people are watching TV live
The right algorithm can help you sift through mountains of TV viewing data

And still more. Don't miss this great chat!

#marketingpodcasts #secondscreen #advertising
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People
In her circles
1,067 people
Have her in circles
5,071 people
Libby Cattalini's profile photo
Glein Maxwell's profile photo
David Schwartz's profile photo
ibrahim mohamed's profile photo
Kaya SELEN's profile photo
Mike Halperin's profile photo
Sayantan Khanra's profile photo
Sudhir Chauhan's profile photo
Vikas Patil's profile photo
Work
Occupation
Instructional Design Manager, Enterprise Training
Basic Information
Gender
Female
Relationship
Married
Other names
Kerry O'Shea
Story
Tagline
Writer, Speaker, Lawyer, Educator. Senior Program Manager, Enterprise Learning, at MarketingProfs. Host the weekly Marketing Smarts podcast.
Introduction
Instructional Design Manager, Enterprise Training, at MarketingProfs. Host of the weekly MarketingProfs podcast, "Marketing Smarts," and write for numerous sites, including Huffington Postthe {grow} blogSocial Media Explorer, Entrepreneur, and Spin Sucks.

Follow me on Twitter: @kerrygorgone

Summa cum laude Suffolk Law grad, Bentley MBA, mom of two. Favorite topics: law, social media,  marketing, technology, mobile, current events. I'm a new media speaker, writer, attorney and educator. I have developed and taught graduate and undergraduate courses in marketing law, intellectual property, and business. 

Most recently, I taught graduate courses in New Media Marketing, Global Internet Marketing, and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. During that time, I made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, as well as the MBAPrograms.org list of the Top 50 Business School Professors on Twitter.
Bragging rights
Graduated #1 in my class at Suffolk University Law School.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Boston, MA - Chatham, MA
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