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Kerry O'Shea Gorgone
Lives in Orlando, FL
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Kerry O'Shea Gorgone

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What do marketers MAKE?
Besides marketing magic? We decided to ask some of our #mpb2b  speakers, and they certainly had some fun with the question!
See all the responses here: http://mprofs.com/make

Follow ALL our B2B Marketing Forum speakers in this circle: https://plus.google.com/b/100086009540700301667/circles/b2b-marketing-forum-2015-p2e3fe18d080e9b18

Big thanks to all these awesome folks for sharing their input!
+Andy Crestodina 
+Ardath Albee 
+Michael Brenner 
+Brian Clark 
+Kristen Craft 
Tom Curtis
+frank days 
+Oli Gardner 
+Kerry O'Shea Gorgone 
+Katie Martell 
+Matt T Grant 
+Ann Handley 
+Carlos Hidalgo 
+Doug Kessler 
+Ahava Leibtag 
+Tim Matthews 
+Christopher Penn 
+Justin Rondeau 
+Eric T. Tung 
+Andrea Vahl 
+Allen Weiss 

So, now we ask: What do YOU make?

#b2bmarketing   #marketinghumor   #marketers  
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Kerry O'Shea Gorgone

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This week on #MarketingSmarts , the +MarketingProfs podcast, I interview +Demandbase CMO Peter Isaacson about account-based marketing, how to adapt B2C tactics for a B2B environment, and which metrics give you the truest assessment of your #marketing  efforts. Check it out: The Golden Age of #b2b  Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]: http://bit.ly/MSmarts-Demandbase
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Kerry O'Shea Gorgone

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What do marketers MAKE?
Besides marketing magic? We decided to ask some of our #mpb2b  speakers, and they certainly had some fun with the question!
See all the responses here: http://mprofs.com/make

Follow ALL our B2B Marketing Forum speakers in this circle: https://plus.google.com/b/100086009540700301667/circles/b2b-marketing-forum-2015-p2e3fe18d080e9b18

Big thanks to all these awesome folks for sharing their input!
+Andy Crestodina 
+Ardath Albee 
+Michael Brenner 
+Brian Clark 
+Kristen Craft 
Tom Curtis
+frank days 
+Oli Gardner 
+Kerry O'Shea Gorgone 
+Katie Martell 
+Matt T Grant 
+Ann Handley 
+Carlos Hidalgo 
+Doug Kessler 
+Ahava Leibtag 
+Tim Matthews 
+Christopher Penn 
+Justin Rondeau 
+Eric T. Tung 
+Andrea Vahl 
+Allen Weiss 

So, now we ask: What do YOU make?

#b2bmarketing   #marketinghumor   #marketers  
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Kerry O'Shea Gorgone

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Sharing—are you doing it wrong?
+Bryan Kramer explains with +Kerry O'Shea Gorgone on the #MarketingSmarts podcast!

Listen in: http://buff.ly/1SOnAgX
Learn about Bryan's book here: http://buff.ly/1SOnBSb

Some highlights:
Tap into the value of social through active listening
Sharing isn't just about being nice, it helps drive business
B2B social media success is all about building community

This exceptional conversation is one worth tuning in for!

#human2human #communitymanagement #marketingpodcasts
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Não conheço estas pessoas , não ser perturbada com pessoas de quem não tem nada a ver comigo, nem sequer sei quem são ?bloquear todas estas coisas não estão em condições para que possa ter sido mais um pouco mais de um dia destes não sei como é para parar cm estes viros chatos .perigosos na minha conta. Para além disso eu não estou a gostar desta forma que os meus melhores amigos estão noutro perfil .bloquear estas coisas não me importo nada com isto boa noite. 
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Kerry O'Shea Gorgone

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This is one of the coolest interviews I've done (and I've done a lot of them)! +Christian Lachel of +BRC Imagination Arts discusses how creating brand experiences like the Heineken Experience in Amsterdam can help your business to increase brand loyalty and achieve business goals. #MarketingSmarts   #MarketingPodcast   #branding  
 
How to Go Beyond Just Telling Your Brand Story
+Christian Lachel of +BRC Imagination Arts chats with +Kerry O'Shea Gorgone on the Marketing Smarts Podcast!

Listen here: http://buff.ly/1DOSNEA

Takeaways to expect:
∆ _Look beyond naming opportunities: create emotional experiences
Brand experiences aren't just about buzz: track your ROI
Brand experiences are for B2B brands too
Show your story, don't just tell it

And there's so much more in this exceptional discussion.

#storytelling #brandmanagement #marketingpodcasts
Brand Management: Marketing Podcast - Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have ...
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Kerry O'Shea Gorgone

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I hate to see you go, but I love to watch you leave. #ChallengerGirl
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Kerry O'Shea Gorgone

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Love writing for +Mark Schaefer and I love #podcasting , so naturally I'm very excited about my latest post!
 
Weighing in with her voice of experience, +Kerry O'Shea Gorgone talks abotu the place of podcasting in the social eco-system
An overview of podcasting: why marketers should podcast, and tips on how you can start a podcast.
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One of marketers biggest challenges? Utilizing and maximizing brand advocates...via +MarketingProfs 
Social Media - Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice.
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Kerry O'Shea Gorgone

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Want to feel lazy? Talk to Amanda Holmes, CEO of +Chet Holmes International  At 24, she became CEO of her late father's multi-million dollar company and increased the rate of new sales by 1,100%, proving that Millennials can rock the C-Suite! She's also a recording artist who's put out 4 albums, an expert in Eastern medicine, and a Periscope celebrity. Check her out on this week's episode of Marketing Smarts, the +MarketingProfs ​podcast, in which we discuss how to get 9x more results from your existing marketing spend, how to reach 100% of your audience with your sales and marketing communications, the importance of PHD (pigheaded discipline and determination) and much more: http://bit.ly/MSmarts-Holmes

#MarketingSmarts   #marketing   #marketingpodcast   #sales   #ChetHolmes  
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I suddenly feel like the biggest slacker on the planet. #inspiredtodomorestuff  
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Kerry O'Shea Gorgone

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How to Go Beyond Just Telling Your Brand Story
+Christian Lachel of +BRC Imagination Arts chats with +Kerry O'Shea Gorgone on the Marketing Smarts Podcast!

Listen here: http://buff.ly/1DOSNEA

Takeaways to expect:
∆ _Look beyond naming opportunities: create emotional experiences
Brand experiences aren't just about buzz: track your ROI
Brand experiences are for B2B brands too
Show your story, don't just tell it

And there's so much more in this exceptional discussion.

#storytelling #brandmanagement #marketingpodcasts
Brand Management: Marketing Podcast - Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have ...
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Kerry O'Shea Gorgone

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My latest post for +Mark Schaefer explains the Department of Labor's decision to treat many freelancers and independent contractors as employees. I also cover some of the legal implications of this change in status, including overtime pay, minimum wage requirements, and insurance. New legal guidelines may impact many freelance employees http://bit.ly/freelancers-law #employment   #freelancers   #employmentlaw  
U.S. Labor Department issued new guidelines that re-classify and impact many freelance employees
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Kerry O'Shea Gorgone

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Ice cream + content marketing = winning metaphor! This a a great post today from +Ashley Zeckman on the TopRank Online Marketing Blog.
There’s almost nothing better on a hot day than a frosty ice cream (or frozen yogurt) sundae that uses quality ingredients and just the right balance of to
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People
In her circles
1,064 people
Have her in circles
4,790 people
Am TomAdam's profile photo
Christie C's profile photo
DrRunkin “datShaduBudweiserwi” Budweiserwi's profile photo
shaheer abbas's profile photo
Ail Ail's profile photo
Victor Ifeanyi's profile photo
anthony armstrong's profile photo
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Work
Occupation
Instructional Design Manager, Enterprise Training
Basic Information
Gender
Female
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Married
Other names
Kerry O'Shea
Story
Tagline
Writer, Speaker, Lawyer, Educator. Instructional Design Manager, Enterprise Training, at MarketingProfs. Host the weekly Marketing Smarts podcast.
Introduction
Instructional Design Manager, Enterprise Training, at MarketingProfs. Host of the weekly MarketingProfs podcast, "Marketing Smarts," and write for numerous sites, including Huffington Postthe {grow} blogSocial Media Explorer, Entrepreneur, and Spin Sucks.

Follow me on Twitter: @kerrygorgone

Summa cum laude Suffolk Law grad, Bentley MBA, mom of two. Favorite topics: law, social media,  marketing, technology, mobile, current events. I'm a new media speaker, writer, attorney and educator. I have developed and taught graduate and undergraduate courses in marketing law, intellectual property, and business. 

Most recently, I taught graduate courses in New Media Marketing, Global Internet Marketing, and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida. During that time, I made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, as well as the MBAPrograms.org list of the Top 50 Business School Professors on Twitter.
Bragging rights
Graduated #1 in my class at Suffolk University Law School.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Boston, MA - Chatham, MA
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