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Kerry Martin
Cause Marketing Strategist & Nonprofit Founder
Cause Marketing Strategist & Nonprofit Founder
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Tenalach - Irish word used to describe a relationship one has with the land, air and water, a deep connection that allows one to literally hear the earth sing.
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If you change your words, you change your world. Watch to see how radically different things turned out by a simple change in message. Now, as we click over to 2015, is a perfect window to examine our messaging and ask ourselves, is this who we are and what we want to present to the world? 
https://www.youtube.com/watch?v=pzjEzohHmaM

#branding   #brandingyourself  

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We spend January 1st walking through our lives, room by room, drawing up a list of work to be done, cracks to be patched. Maybe this year, to balance the list, we ought to walk through the rooms of our lives ... not looking for flaws, but for potential. ~ Ellen Goodman
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Our job is to love others without stopping to inquire whether or not they are worthy. ~ Thomas Merton
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My 2 fav new words for 2014. What are yours? :D
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2014-12-24
2 Photos - View album

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Very powerful image that speaks volumes.
see the difference ....
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"A woman in harmony with her spirit is like a river flowing. She goes where she will without pretense and arrives at her destination prepared to be herself and only herself." - Maya Angelou (ah we miss you so)

#mayaangelouquotes  
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A must-watch inspirational story & heartwarming real life example of the proverb “give man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

Veronica wanted to design a coat that transforms into a sleeping bag for a school project, but ended up doing much more than that. She gave people using homeless shelters one thing they needed most - a J O B. 

http://dumpest.com/she-gave-a-homeless-woman-a-coat-and-got-yelled-at-her-response-is-brilliant-and-inspiring/

#inspirational   #kudos  

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Now that capital markets are definitely paying attention, we've reached a tipping point for collaborative economies & I couldn't be happier. Everyone matters & everyone has value.

"With nearly $2.5 billion invested in startups and sharing services over the last six months of this year, there’s no telling how much further the collaborative economy will extend its reach. But I think we can all agree that the collaborative economy is quickly shifting us away from a “throw-away society” towards a community that only obtains and maintains the services and goods we need, when we need them."

#collaborativeeconomy   #timebanking   #tippingpoint

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With AmazonSmile, Amazon's charitable giving is clashing with their same-sex equality values but they don't seem to care - yet another strike undermining the authenticity of their cause marketing.

Gotta call a spade a spade. By punting to other groups to filter out those "unworthy" of participating, Amazon shows its true colors and motives: AmazonSmile was not set up to truly make a difference but rather to appease and attract customers and it is painfully clear in its execution. 

Until companies like Amazon step up and make a authentic commitment to truly make a difference and drive funds to the smaller nonprofits doing most of the local difference making, this program does nothing other than continue what many other big corporate giants are doing with their corporate giving programs: fueling the disparity in funds between the big fish and the little fish.

Do you agree? 

#causemarketing   #corporategiving   #nonprofits  
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