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Ker Communications
615 followers -
Definitely not a typical internet marketing & SEO agency. Creative web design, content development and SEO services in Pittsburgh, PA
Definitely not a typical internet marketing & SEO agency. Creative web design, content development and SEO services in Pittsburgh, PA

615 followers
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Ker Communications's posts

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When your SEO consultant says '6 months to a year', do you hear '2 months'?
Google says: "in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit."
https://www.seroundtable.com/google-give-seos-4-12-months-23419.html


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Time to Stop Doing On-Page SEO Like It's 2012 (like we told you in 2013)

"If you're optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you're doing the right things. The problem is, there's a crucial set of flaws in how I've seen a lot of marketers and SEOs approaching on-page SEO…"

If you have been following Ker Communications or are a client, you already know this stuff. We pointed out how even the most trusted SEO check lists are terribly flawed years ago: https://kercommunications.com/seo/throw-away-your-seo-checklist/

#aheadoftheherd

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No, you can't sue Google for delisting your site - especially if you break the rules
The First Amendment of the US Constitution gives search engines near-total discretion over the content on their pages and ranking algorithms.
"…the complaint against Google alleged a kind of conspiracy that the search engine sought to use delisting as a tool to force plaintiff to buy AdWords."


http://searchengineland.com/florida-court-google-permitted-delist-sites-regarded-spam-first-amendment-269178

#SEO 

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If you use Gmail and are still on Windows XP or Windows Vista, it's time to upgrade
Gmail no longer supporting Chrome Browser version 53 and below.
"Gmail users that are still on Windows XP and Windows Vista are the most likely to be affected, because v49 was the last released version which supported those operating systems."
https://gsuiteupdates.googleblog.com/2017/02/gmail-no-longer-supporting-chrome-v53.html

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Desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
 
 "Despite the rise of mobile searches, most conversions are still taking place on desktops."
http://ker.fyi/2l2AEAr

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Winning SEO Strategy: Giving People (and Google) What They Want
There are plenty of articles about SEO saying, “don’t do this…”
But what SHOULD you do?
What exactly does “good SEO” mean?

https://kercommunications.com/seo/good-seo-strategy/

#SEO

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Protect your website from user generated spam with these tips from Google
Spammers abuse sites owned by others by posting deceiving content and links, in an attempt to get more traffic to their sites.
Here are some ways to secure your site's comments or forums…
https://webmasters.googleblog.com/2017/01/protect-your-site-from-user-generated.html

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Google and other tech firms denounce Trump’s ban on refugees from Muslim countries
Google, Facebook, Twitter, Microsoft and others that will be directly harmed by this speak out. If you think this will not impact you personally, talk to the vendors of any and all tech services your business uses.

https://www.washingtonpost.com/news/the-switch/wp/2017/01/28/silicon-valley-publicly-denounces-trumps-ban-on-muslim-refugees/

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3 reasons why you can ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but it is important not to get too focused on your competitors' performance."
There is a 4th reason: You can not get an accurate measurement of your competitors' traffic from any of the online tools that can only estimate it.

http://searchengineland.com/3-reasons-can-safely-ignore-competitors-traffic-metrics-267241

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Are You Being Your Own Worst Enemy? A look at common #SEO  mistakes. Big ones.
Yes, I know what you are thinking: “I already read a dozen articles today about keywords and how spammy link building will destroy my hopes and dreams.”
This is a little different. This is about some very common things site owners do that will almost guarantee any SEO campaign will ultimately fail.
https://kercommunications.com/seo/mistakes-doom-seo-campaign-start/
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