Optimizing for RankBrain a waste of time and SEO resources?
John Mueller of Google recently posted a PSA on Twitter saying "If optimizing for Rankbrain = make a great site, it seems like the Rankbrain part is irrelevant. Make great sites for your users, folks."

We already told you how to reverse engineer Google's AI in one easy lesson ;)
http://buff.ly/2pSKdqM
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