Apple's Siri gets smarter by switching to Google from Bing for web searches.
You may not know that when you ask Siri a question and "she" searches the web, she's been using Bing. Siri is now going to use Google for searches.
SEO pro tip: Natural language or "long-tail" searches that are more like real questions than simple keywords are about to become even more important than they are now.

https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/

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