Apple's Siri gets smarter by switching to Google from Bing for web searches.
You may not know that when you ask Siri a question and "she" searches the web, she's been using Bing. Siri is now going to use Google for searches.
SEO pro tip: Natural language or "long-tail" searches that are more like real questions than simple keywords are about to become even more important than they are now.

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