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SEO WTF of the day - SEOs who spend big $ on paid link schemes targeting keywords that nobody is searching, except for other SEOs. Wasting money AND risking their own position in search results - all while claiming to do "white hat" SEO. Planning on retiring soon, I guess.

For potential SEO clients: do a Google search for your prospective SEO provider by name and domain and see what you can learn. Works as a quick credibility check.
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