SEO or Adwords: a false choice?

Business website owners, who often have a limited online marketing budget, have to make tough decisions about where that budget goes. What will give the “best bang for the buck”? Many try out Google's Adwords or another pay per click PPC advertising network, quickly learn how expensive that can be, and start looking at SEO as an alternative.

Which is really better – SEO or Adwords?
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