Another Look at #SEO for Topics vs Keywords
The idea is that search engines have evolved, and so should the way websites are optimized. This is a good article about semantic search optimization, though I want to note that this is yet another time that the SEO industry took about 3 years to start doing at what Ker Communications has been doing all along.
Then: https://kercommunications.com/tags/topical-optimization/
Now: https://www.link-assistant.com/news/optimizing-for-semantic-search.html
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