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Ker Communications
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How Google Measures Site Quality
  You've heard it before: quality not quantity is what counts. But isn't website quality somewhat subjective? Nope. Google has specific quality guidelines for Googlers who handle the manual reviews of sites & pages. It's a safe bet that the algorithm follows similar rules.

+Masha Maksimava at +LinkAssistant explains those quality guidelines and what they mean to you here:
http://www.link-assistant.com/news/site-quality.html
Site quality explained: the anatomy of Google's major ranking signal, and what you should do to improve on it
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Ker Communications

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Google has updated the Webmaster Guidelines
If you run a website, this is a must-read. Nearly everything you could want to know about what SEO practices are ok or not ok with Google can be found here. Book mark it! That way, when you read some crazy sounding advice on some SEO blog or forum, you can check it against the actual rules.
Over 60% of the people whose websites we help get out of Google Penalties say they never read these important rules. Some didn't even know they existed and believed their old SEO provider's claims that Google changes the rules all the time. The truth is, the guidelines have changed very little over the years. Knowledge is power.
https://support.google.com/webmasters/answer/35769
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Stay Ahead of Google Updates Impact on SEO & Content Strategies - Focus on Quality
  If you are already focusing on quality, you don't really need to worry about Google algorithm updates - despite the claims of many who think Google just penalizes sites for no good reason.
However... If you know your site has a past history of doing things that may not have been OK with Google, or you aren't sure, then paying attention to what changes Google is making and why can help prevent disaster.

 "Google, quite rightly, is always looking for brands to provide a high-quality user experience from the web properties. Updates are designed to try to evaluate user experience. Marketers need to pay attention to the various algorithm updates and adapt as needed to maximize their exposure..."

Good stuff from +Jim Yu 
http://searchengineland.com/search-update-impact-on-seo-content-strategies-240558
Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
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Why do Pittsburghers hoard milk bread and toilet paper when a big snow is forecast?  
  Mystery solved… http://www.pittsburghmagazine.com/Best-of-the-Burgh-Blogs/Pitt-Girl/November-2014/3-GottaHave-Items-When-Snow-Falls-in-Pittsburgh/
PittGirl solves the mystery of why most ‘Burghers absolutely, positively refuse to run out of these three essentials.
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SEO Extortion - it is not just shady, it is a crime 
 Scammer gets 37 months in federal prison…

Does your SEO threaten to harm your reputation or rankings if you want to terminate services? This is not only unethical, it is also criminal. (Press release: http://www.justice.gov/usao-ndtx/pr/search-engine-optimizer-sentenced-more-three-years-federal-prison-extorting-money-local )

 If you are currently shopping around for SEO services, BE CAREFUL! It isn't just those shady characters in places like Romania. We know of a few such unscrupulous types here in Pittsburgh who hold businesses hostage that way. Some of their clients have come to us for help and showed the emails.

If you are currently locked in to a contract with someone who has threatened your business, we can help repair the damage they may have done as far as the internet is concerned - and we may be able to help gather evidence if you want to file charges.
Fixing bad SEO, whether it was intentional or not, is one of our specialties - no threats, no scare tactics, no. 
We've heard plenty of cases of SEOs extorting their customers by threatening to hurt their rankings or online reputation if they do not pay them a fee or ongoing monthly stipend. Well, this landed on
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Goodbye Keywords, Hello Topics
  "…we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority..."

Good advice about topical optimization vs #SEO  keyword optimization - but what took you so long? ;-)

More on topical optimization going back a few  years: http://kercommunications.com/tags/topical-optimization/
Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority. But just how do we do that?
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10 SEO Newbie Mistakes
  Not a big fan of list posts, but these are very worth reviewing even if you are not exactly new to SEO...
 http://www.inc.com/jayson-demers/10-rookie-mistakes-to-avoid-in-your-seo-campaign.html
from +Jayson DeMers 
If you're pursuing an SEO campaign, beware of these 10 easy and common mistakes.
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Ker Communications

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Can SEOs Really Optimize For Topics Instead of Just Keywords?

  Topical optimization has been at the core of most of our SEO projects at Ker Communications for a few years now (check this stuff out: https://kercommunications.com/tags/topical-optimization/ ).

It seems as though the rest of the SEO world is catching on to the idea lately. Unfortunately, SEOs tend to only see things as "either / or" choices, and either don't move into the modern approach, or manage to neglect proper keyword research and usage when they jump on the topical bandwagon.  The truth is that BOTH  a broad topical focus and decent keyword targeting are necessary.

+Rand Fishkin at +Moz did a presentation on the practicality of focusing on topics instead of keywords that explores the possibilities. 
https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
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Small Business Guide to Trademark and Copyright
 Before you start filling out a bunch of paperwork, check out this guide to learn what you need to know about copyrights and trademarks.

https://thelogocompany.net/blog/branding-guides/small-business-guide-copyright-trademarks/
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Google Panda Update: Now Part of Main Algorithm
 The algorithm filter known as Panda, which attempts to filter low quality pages from the search results is now part of the core algorithm. 

From +Barry Schwartz: "If you noticed sites that are Panda related move over the weekend, it is probably associated with this core update that includes Panda and other elements of the core algorithm..."

Now, where is that Penguin?
(Penguin is the one that penalizes sites for bad #SEOlink   building practices)
Honestly, I am surprised Google did it (we know they had to, but I am surprised it happened), Google's Panda algorithm is now part of the core ranking algorithm. Jennifer Slegg has an official statem
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Good advice on topical optimization vs keyword optimization - but what took you so long? http://buff.ly/2275tVQ
Goodbye Keywords, Hello Topics "…we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority..." Good… - Ker Communications - Google+
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Don’t Blame The Google Algorithm For Search Traffic Drops (unless you know you did something bad)
  "If you are not doing anything deceptive or trying to outsmart Google and have useful content that meets the needs of end users, you should not have to worry about any algorithm updates.

If you are doing something that is questionable, or if you have low-quality content, then you have all the reason in the world to worry about being penalized by Google, and you can expect a decline in traffic."

Also important to note that if your SEO service is blaming a Google update, you should probably question why they are worried about it.

http://searchengineland.com/dont-blame-algorithm-traffic-declines-235979
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it's the result of an algorithm update.
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Contact Information
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6520 Ventura Dr Pittsburgh, PA 15236
6520 Ventura DriveUSPennsylvaniaPittsburgh15236
(412) 310-1973kercommunications.com
Internet Marketing Service, Marketing Consultant
Internet Marketing Service
Marketing Consultant
Graphic Designer
Website Designer
Advertising Agency
Business to Business Service
Today Closed
Sunday ClosedMonday 9AM–5PMTuesday 9AM–5PMWednesday 9AM–5PMThursday 9AM–5PMFriday 9AM–5PMSaturday Closed
Definitely not typical internet marketing… and not just a Pittsburgh SEO company. Real SEO, professional website design, smart social media, content marketing & other online promotion.

 Make the web work for your business.

  Ker Communications is a digital marketing agency in Pittsburgh, PA with a creative mix of real spam-free search engine optimization, smart social media, quality website design, digital content marketing, and other online promotion.


Whether you call it inbound marketing, social search, content marketing, semantic SEO 2.0 or whatever new buzzword comes along - we make it all work together.


Certified Google Partner


Don't Play Games With Your Business…

Effective online marketing is not "kid stuff", and sometimes mistakes made by cheap SEO companies are very difficult and costly to fix. 

It is very important to understand that the tricks that inexperienced or incompetent SEOs often use to get fast results for a short time often do permanent damage. 


Ker Communications helps local businesses and organizations in Pittsburgh, PA - and anywhere else in the world - succeed in online marketing with the right combination of legitimate SEO, content marketing, creative website design, a useful social media presence, web video, and online public relations.


Specialties:


  • SEO the Right Way
    Get the most from organic search with real search engine optimization. 
  • Local SEO 
    Locally targeted internet marketing. Great for small businesses serving just a local or regional area.

  • SEO Audits and Website Analysis 
    Find out why your website is not ranking well & what to do about it

  • Penalty Recovery Services 
    If you have been working with one of our local competitors, you are probably going to need this

  • Link Audits and Removal Services
    We track down and neutralize those bad, spammy links to your site which have triggered the Penguin algorithm filter, or other unnatural linking penalties & manual actions.

  • Wordpress
    Wordpress is a great content management solution for those who need an easy way to make website updates and edits without being held hostage by a web developer



Whether you need a local SEO consultant, or complete web presence management - We make it all work together so you get great results.


Located in Pittsburgh, PA - Working Everywhere

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"Outstanding! Had Ker do an audit when our old SEO agency got us in trouble."
"This search engine and social stuff can be a little overwhelming."
"...content and a strategy to get found in organic search and social media."
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Tim Harris
5 months ago
Outstanding! Had Ker do an audit when our old SEO agency got us in trouble. I should have done that sooner. I learned that our $10K website had so much wrong with it from the start and our $6K a month SEO company NEVER got the results we got from just the first consultation with Ker Communications. Now we have hired Ker for all of our marketing and website needs and I am so glad they've got our back.
Response from the owner - 4 months ago
Thanks and happy to be of service for as long as you need! SEO works so much better when it is done the right way. I love it when we can fix those wrong things quickly.
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Britanny L
6 months ago
Put my business on the map - literally! I signed up with Ker for the local plan. In just under 2 months, our website and map listing started showing up at the top.
Response from the owner - 4 months ago
Thanks, but you were already off to a good start by being the best at what you do. Happy to help spread the word!
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Doc Blade
3 years ago
A refreshing source of no nonsense guidance and really creative ideas. This search engine and social stuff can be a little overwhelming. Nick has a talent for using common sense to clear up the confusion about SEO that comes from just about everywhere else you look.
Dan Kubinski
a year ago
I can totally recommend Ker Communications if you are looking for no nonsense SEO. I had hired two other SEO companies before this and was skeptical. A colleague recommended I talk to Ker Communications. I spoke with Nick for about an hour and learned more about the website in the first call than I ever learned from the predecessors. It took a few weeks to clean up and really optimize the site, and we worked together to develop really good content and a strategy to get found in organic search and social media. After the 4th month, the number of visitors more than tripled, and we have the online sales numbers to match! Still going strong and growing, even after those Penguins ate some of our competitors.
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John Bender
6 months ago
This was the best business decision I have made in years.
A Google User
5 years ago
I hired Ker Communications to make a marketing documentary and now we do weekly web video show too. The videos, promotions and work done on our website and search engine optimization have brought many viewers to my site and lots of people into my restaurant. He finds a way to make things work better and I highly recommend.