This is baffling, but true.
Background: I have been a beekeeper for many years and understand about buying local honey versus imported "honey". I have studied GMOs and "natural" and nutrition. I have studied various sugars, monosaccharides and disaccharides such as glucose, sucrose, fructose, maltose, lactose, and galactose. I am also a fan and student of marketing (product, price, promotion, etc.).
I was in a bookstore this morning and noticed a new bakery kind of store next door so I went it.
The manager wanted me to have a free cookie. He was very proud of having natural goods and GMO free, but especially proud of having unrefined sugars. I was intrigued, so I asked him the source of his unrefined sugars. He said he did not know. I tried asking other ways, and he just did not know. Info: one form of sugar advertised as unrefined is concentrated grape juice.
They had some area for customers and I noticed a bottle of honey. I picked it up. Its label said it was from Brazil. Nothing against Brazil, but the "best" honey is local to wherever you are, and I was just amazed that a place that goes on about natural foods would buy honey from Brazil. He said he did not know anything about the honey except he just picked it up at the grocery store.
I was totally flabbergasted at that kind of marketing.