News organizations have seen a steep decline in usage of their Facebook applications, with the daily-user count for The Washington Post's reader falling from 4 million to about 220,000 in less than a month. The slump, apparently the result of a tweak to the way Facebook displays news stories, should remind media organizations that they surrender a great deal of power when they partner with Facebook, Mathew Ingram writes. "[T]he deal that the Post and others have made with Facebook is very much a Faustian bargain. ... Facebook owns you, in the sense that it controls access to your content," Ingram writes.
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