Profile

Cover photo
Kenneth Hein
Works at gyro
Lives in New York
121 followers|79,455 views
AboutPostsPhotosVideos

Stream

Kenneth Hein

Shared publicly  - 
You are often more lucky than right, and other dirty little secrets about b-to-b marketing, Scott Gillum writes.
1
Add a comment...

Kenneth Hein

Shared publicly  - 
 
 
Stay focused on emotion in #B2B marketing, says gyro ceo+cco Christoph Becker. http://bit.ly/stay-focused-on-emotion 
View original post
1
Add a comment...

Kenneth Hein

Shared publicly  - 
 
Thank you Digiday for allowing me to issue this important public service announcement: http://digiday.com/brands/content-marketers-time-kill-adverbs-literally/
1
Add a comment...

Kenneth Hein

Shared publicly  - 
 
Culture Takes the Lead as Primary Driver of Long-Term Business Relationships. Our powerful new research report conducted by the FORTUNE Knowledge Group: http://www.adweek.com/news/advertising-branding/60-execs-would-rather-work-firms-care-about-culture-165833 via +Adweek 
1
Add a comment...

Kenneth Hein

Shared publicly  - 
Mark Wilson, senior VP-BlackBerry, and Christoph Becker, discuss BlackBerry's turnaround to relaunch its b-to-b brand.
1
Add a comment...
Have him in circles
121 people
Matt Van Hoven's profile photo
Owen Corso's profile photo
DENNIS ILUME's profile photo
Todd Wasserman's profile photo
Matt MacDonald's profile photo
Deanna Hough's profile photo
MJ Tepait's profile photo
carolaine soares's profile photo
Kenneth Sadowsky's profile photo

Kenneth Hein

Shared publicly  - 
 
Incredibly proud of everyone at gyro. We were named Ad Age 2016 B2B Agency of the Year! Thank you to Ad Age for the A-List honor. http://adage.com/article/special-report-agency-alist-2016/gyro-ad-age-s-2016-b-b-agency-year/302303/
Gyro combines business strategy with emotional storytelling to bring a human element to sometimes technical, hard-to-communicate ideas.
1
David Desrocher's profile photo
 
Fantastic
Add a comment...

Kenneth Hein

Shared publicly  - 
Google is in a uniquely powerful position in the AI field. They have massive data and massive computing power.
1
Add a comment...

Kenneth Hein

Shared publicly  - 
 
Move Over, Robowriters: Machines Can't Write Emotional Content http://adage.com/article/digitalnext/design-thinking-content-marketing-frontier/301560/
Machines may be generating more content, but they can't replace humans when it comes to writing emotional content. Design thinking is the next frontier.
1
Add a comment...

Kenneth Hein

Shared publicly  - 
 
 
Flying notebooks chase students around in this drone-packed ad for a scanning app from +gyro Paris http://www.adweek.com/adfreak/flying-notebooks-chase-students-around-drone-packed-ad-scanning-app-166525 via +Adweek 
View original post
1
Add a comment...

Kenneth Hein

Shared publicly  - 
 
Emotions, healthcare, mobile & more: Vote now to get gyro to #SXSW2016! http://www.gyro.com/#/igniting-now/news/SXSW-2016-PanelPicker-Vote-gyro/ 
1
Add a comment...
People
Have him in circles
121 people
Matt Van Hoven's profile photo
Owen Corso's profile photo
DENNIS ILUME's profile photo
Todd Wasserman's profile photo
Matt MacDonald's profile photo
Deanna Hough's profile photo
MJ Tepait's profile photo
carolaine soares's profile photo
Kenneth Sadowsky's profile photo
Work
Employment
  • gyro
    Director of Marketing, present
  • JWT
    Director of Communications
  • Adweek/Brandweek
    Managing Editor
Basic Information
Gender
Male
Story
Introduction
Director of Marketing for North America at the global ideas shop gyro
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York