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Kenneth Hein
Works at gyro
Lives in New York
122 followers|81,862 views
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Kenneth Hein

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Smart ad from HP about 'unstandardized' learning http://www.thedrum.com/news/2016/03/22/ad-day-hp-unstandardized-learning
HP has teamed up with gyro San Francisco to help push its education solutions. Proving there is no such thing as a standardized...
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Why Downtime Is Golden Time for Content Marketing https://lnkd.in/e4YeFWs  via @HuffingtonPost
By Kenneth Hein, Global Marketing Director, gyro There you are, sitting at the gate waiting for the flight attendant to call for priority seati...
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Five trends that will drive the physical revolution, writes Auro Trini Castelli.
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Incredibly proud of everyone at gyro. We were named Ad Age 2016 B2B Agency of the Year! Thank you to Ad Age for the A-List honor. http://adage.com/article/special-report-agency-alist-2016/gyro-ad-age-s-2016-b-b-agency-year/302303/
Gyro combines business strategy with emotional storytelling to bring a human element to sometimes technical, hard-to-communicate ideas.
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Stay focused on emotion in #B2B marketing, says gyro ceo+cco Christoph Becker. http://bit.ly/stay-focused-on-emotion 
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Robots, VR and 4D Printing: Had the pleasure of sharing my thoughts about this year's SXSW in Mediapost. http://www.mediapost.com/publications/article/271428/sxsw-six-ways-our-lives-are-about-to-change-forev.html
Each year SXSW is something of a crystal ball into the future. This year proved to be less about the next great app, and more about how technology is set to radically alter our lives - again. Here are six aspects of our daily existence that will soon be impacted.
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You are often more lucky than right, and other dirty little secrets about b-to-b marketing, Scott Gillum writes.
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Google is in a uniquely powerful position in the AI field. They have massive data and massive computing power.
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Move Over, Robowriters: Machines Can't Write Emotional Content http://adage.com/article/digitalnext/design-thinking-content-marketing-frontier/301560/
Machines may be generating more content, but they can't replace humans when it comes to writing emotional content. Design thinking is the next frontier.
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Have him in circles
122 people
Christoph Becker's profile photo
Åsa Silfverberg's profile photo
Bill Whitman's profile photo
Elaine Wong's profile photo
Dean Crutchfield's profile photo
Kevin Schmiegel's profile photo
David Desrocher's profile photo
Jim Edwards's profile photo
DENNIS ILUME's profile photo
Work
Employment
  • gyro
    Director of Marketing, present
  • JWT
    Director of Communications
  • Adweek/Brandweek
    Managing Editor
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Introduction
Director of Marketing for North America at the global ideas shop gyro
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New York