Head Wedgie Giver | Partner, 2012 - present
At Wedgie Creative we believe every brand, company or business deserves a fighting chance. We design and implement unique branding, advertising and marketing campaigns globally, nationally and right here in your own backyard.
V.P. Media Group, 2011 - 2013
Brand development, marketing, media distribution, content creation, customer acquisition and growth strategies. Growing brand awareness, content channels, and media presence.
Facebook: When I arrived at Data Doctors in March, 2011, the company was sitting at just over 2,000 Facebook fans with a weekly reach of 80,000. Today we have a Facebook presence with 7,000 engaged fans reaching almost 2,000,000 a week. I did this by creating content that engages the audience and makes them want to share.
YouTube: Our YouTube channel was sitting at 20 subscribers with 10,000 video views. Today we are at nearly 500 subscribers and 300,000 video views. I started to create tip videos, shortcuts, and how-to's. These videos quickly grew our fan base.
Radio: In 2011 the weekly Computer Corner radio show was heard by an audience that ranged from 55,000 to 85,000 listeners per weekend in one market. I rebranded us to the Data Doctors Radio Program, and added internal marketing messages to the broadcast. In 2012, we added daily Tech Tips to our content distribution. These 60 second, daily tips impact anyone who uses technology on a daily basis. Today, we average 1.6 million listeners in multiple markets, 6 days a week. This was no easy task. Using my years of media experience, I came up with a strategy to provide content these stations needed.
TV: With relationships in almost every TV station in Phoenix, our media footprint in our own backyard was healthy, but not scalable. I took the Tech Tips concept and created self produced TV packages that can be dropped in to any AM or PM TV newscast to provide value to viewers. We now share our Tech Tips with Belo TV stations across the country. Recently developed was Data Doctors VIP service (virtual interview process). We are able to provide virtual interviews for any TV or radio station. They never have to send a reporter or camera crew to get the tech story.
Data Doctors media presence has grown exponentially.
Image Director, 1997 - 2011
Created imaging, branding and positioning for Sports and News/Talk products. Coached local talent, built new talk shows, overhauled the sound of the station. Developed and implemented branded video strategy. Created unique marketing and branding for Phoenix Suns, Arizona Diamondbacks, Arizona Cardinals and developed overall messaging for each season.
When KTAR purchased the 92.3 FM signal, I was charged with creating two separate and unique sounding properties. The News/Talk 92.3 brand and Sports 620 KTAR brand were born. These two stations quickly became healthy, strong brands, with loyal listenership and exponential growth.
In 2008, I was responsible for creating the KTAR.com video brand. Using Tri Casters, multicamera feeds and an incredible team, I created the first TV station inside a radio station anywhere in the US. This mutli-platform coverage launched on election night 2008 with live streaming video, an anchor desk, bloggers, radio coverage, TV coverage, etc. Today that video branding lives on with daily content, weekly web shows and in house video production.
As the KTAR-FM brand grew stronger, we launched community fundraisers for local organizations. The first charity radio event we created with Action for Autism benefitting SARRC, southwest autism research and resource center. From the event's inception in 2008 we raised almost $500,000 in this radio fundraiser. Through emotional storytelling with radio vignettes, to online video vignettes and live streaming, this annual fundraiser continues to grow.
When we had the opportunity to take over Phoenix Children's Hospital's annual Give-A-Thon, I led our creative team into the most powerful and rewarding event ever. In our first year as the content and broadcast partner, we raised over a million dollars for the kids at PCH. Through the most emotional storytelling, videos that could put you in any parents shoes, we were able to break down barriers to donating, and make people give from their hearts.