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Ken Knitter
Works at Bombardier Inc.
Attended Concordia University
Lived in Montreal, Quebec
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Ken Knitter

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Join us tomorrow 02/11 at the Adobe Marketing Cloud Montreal user group meetup. Concordia University will be presenting their journey with the Adobe Experience Manager platform and their migration of 300 web sites onto the system. For more details and to RSVP, visit us on meetup.com http://bit.ly/1PXRtuj.
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Ken Knitter

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If there was any doubt in your mind about how prominent digital has become in retail, take a look at Wall Street's view of the future of retail. Amazon's stock price has more than doubled in the last year.
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Ken Knitter

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Freedom comes with responsibility. Many organizations pay lip service to a high performance culture. A closer look at these other organizations' actions and results show that they don't "walk the talk". A great presentation by Reed Hastings on NETFLIX's culture. http://buff.ly/1R2PbcD 
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Ken Knitter

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“The difficulty lies not so much in developing new ideas as in escaping from old ones” http://buff.ly/1Nz5bkj
Marketing today is a new game. Here are the digital marketing trends that you need to learn and implement now to make sure that your competition doesn't win
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Ken Knitter

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Not so much the next killer app as it has always been the killer app. The only difference is it is getting harder and harder to hide a bad customer experience.
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Interested in digital marketing, enterprise digital marketing stack, or meeting digital marketing peers? Join the Adobe Marketing Cloud Montreal user group. This Thursday Oct 8th we will be having a networking session at McKibbin's Irish Pub. Come join us! http://bit.ly/1O8moCf
Fall is officially under way and it's time to get back into the swing of things. As you noticed, we took a long break over the summer to look at what the future holds for the AEM User Group and how to address its growth and the interests of its members. The next meeting will be held Thursday, October 8th and will be a 5 à 7 networking event. So no formal presentations. At this meeting we will discuss what's next for this growing group. Some of th...
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Ken Knitter

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2016 is the year Virtual Reality is supposed to take off. Looks like Facebook via Oculus Rift and Samsung are best positioned to grab the early lead.
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Why managing through context? Because while some performers are happy to navigate the rate maze to find the cheese, high performers want to understand why we need to be in the maze in the first place.

http://www.slideshare.net/reed2001/culture-1798664/85-Why_Managing_Through_Context_High?utm_content=bufferc29a0&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer
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For B2B more businesses need to be looking at a combination of LinkedIn publishing and Slideshare. Kitten based pictures may grab initial attention, but in the long run you need more substantive content.

http://www.businessesgrow.com/2015/06/01/best-social-media-platforms/?utm_content=buffer05d3d&utm_medium=social&utm_source=linkedin.com&utm_campaign=buffer
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YouTube, the other networks are coming for you! re. Is Facebook Winning the Video Marketing War? http://buff.ly/1SGNJKz
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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What to expand you digital marketing knowledge? Join us tonight for the  #Adobe #Marketing Cloud user group #MTL #meetup. Register at http://ow.ly/UfJ6Q.
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Ken Knitter

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Overhead on Sesame Street lot -
Oscar: I told you it was a mistake to allow The Count to negotiate with PBS and HBO.

Can't you just picture it? 6 figures, no 7 figures, no eight figures ha ha ha ha. 9 figures 10 figures ha ha ha ha. No more numbers PBS? ha ha ha ha. [lightening strikes the PBS negotiator] Do I hear 11 figures HBO? ha ha ha ha. http://bit.ly/1MmLrz3
The PBS institution is headed to pay cable because profit margins in modern TV are razor thin.
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Have him in circles
83 people
Jeremy Belmont's profile photo
Alison Cummings's profile photo
donny colantonio's profile photo
Denzil D'Sa's profile photo
Valerie Soleil's profile photo
John Buttigieg's profile photo
CHARLES NANTEL's profile photo
Anneka Grant's profile photo
Daniel Wolfe's profile photo
Work
Occupation
Manager, Principal Advisor - Digital Marketing & Social Media
Employment
  • Bombardier Inc.
    Manager, Principal Advisor, Digital Strategy and Social Media, 2014 - present
    Leading the overarching digital strategy for public relations, communications, marketing and HR for Bombardier worldwide. Keenly focused on orienting public relations and marketing on measurable objectives that drive revenue growth. Primary liaison with HR talent acquisition to help develop Bombardier's employer brand. Managing a media & social media monitoring budget of $1.4 Million.
  • Bombardier Aerospace
    Manager, Web, Social Media and eServices - Customer Services, 2011 - 2013
    Directed digital strategy, digital marketing, and online customer service operations for Bombardier Aerospace's Customer Service division.
  • Bombardier Aerospace
    Supervisor, eLearning/eServices, 2007 - 2011
    Provided leadership in the design and development of e-learning education programs and Web 2.0 technologies. This includes acting as project manager for the Learning Management System vendor selection and implementation project. Led and mentored a diverse team of 15 professionals at the Montreal and Dallas Aircraft Training centers in the development of e-learning, training publications, learning systems, and digital marketing.
  • Bombardier Aerospace
    Lead, E-Learning and Web-based Marketing, 2004 - 2007
    Managed and mentored a team of 2 e-learning professionals at the Montreal Aircraft Training center to deliver superior e-learning services to customers.
  • Bombardier Aerospace
    Instructional Designer, 1999 - 2004
    Developed, implemented, and managed Aircraft Training’s e-learning strategy. Performed training analysis, design, and development activities for the flight and technical training programs.
  • Matrox
    Sales Representative, 1997 - 1999
    Managed day-to-day customer needs of US-based System Integrator accounts, successfully developing a key account into Matrox’s US distributions top customer (accounted for 10% of US distribution sales). Developed, implemented, and supervised Matrox Sales email communication strategy to supplement the 1-800 sales support telephone line. This group successfully managed approximately 1500 emails/day.
  • Bombardier Aerospace
    Manager & Principal Advisor, Digital Strategy / Marketing and Social Media Management, Aerospace, 2013 - 2014
    Led the overarching digital strategy for public relations, communications, and marketing for Bombardier Aerospace. Keenly focused on orienting public relations and marketing on measurable objectives that drive revenue growth. Primary liaison with HR talent acquisition to help develop their social media and digital marketing capabilities for recruiting.
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Previously
Montreal, Quebec - Lennoxville, Quebec - Carlsbad, California
Contact Information
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+1 (514) 641-3883
Email
Address
400 Côte-Vertu OuestDorval, QCH4S 1Y9 Canada
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Story
Tagline
Senior Digital Strategy Executive | Digital Marketing | Customer Experience Journey | Digital Tranformation
Introduction
I am a senior digital leader and strategist. In my 18-year career I have built a record of delivering compelling customer experiences. A “full-stack” leader, I will guide you through the complex and ever-changing digital landscape. 

I offer the combination of expertise and experience in Marketing, IT, and Customer Services. A triple threat in the customer experience world! I have successfully delivered many complex projects, including: Learning Management Systems, Content Management Systems, and Customer Portals. Throughout, the key to my success has been an approach that tenaciously unites people, technology, and processes.

My driving mission, whether it is building customer experiences, working with colleagues, employees or partners is to remove the ‘friction’. I will not be satisfied until you have a smile on your face and say “WOW! That was easier and better than I ever thought it could be”. 
Education
  • Concordia University
    MA Educational Technology, 1997 - 2000
  • Bishop's University
    BA Political Studies, 1993 - 1997
  • John Abbott College
    DEC Health Sciences, 1990 - 1993
Basic Information
Gender
Male
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Friends, Networking
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Married
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