Manager, Principal Advisor, Digital Strategy and Social Media, 2014 - present
Leading the overarching digital strategy for public relations, communications, marketing and HR for Bombardier worldwide. Keenly focused on orienting public relations and marketing on measurable objectives that drive revenue growth. Primary liaison with HR talent acquisition to help develop Bombardier's employer brand. Managing a media & social media monitoring budget of $1.4 Million.
Manager, Web, Social Media and eServices - Customer Services, 2011 - 2013
Directed digital strategy, digital marketing, and online customer service operations for Bombardier Aerospace's Customer Service division.
Supervisor, eLearning/eServices, 2007 - 2011
Provided leadership in the design and development of e-learning education programs and Web 2.0 technologies. This includes acting as project manager for the Learning Management System vendor selection and implementation project. Led and mentored a diverse team of 15 professionals at the Montreal and Dallas Aircraft Training centers in the development of e-learning, training publications, learning systems, and digital marketing.
Lead, E-Learning and Web-based Marketing, 2004 - 2007
Managed and mentored a team of 2 e-learning professionals at the Montreal Aircraft Training center to deliver superior e-learning services to customers.
Instructional Designer, 1999 - 2004
Developed, implemented, and managed Aircraft Training’s e-learning strategy.
Performed training analysis, design, and development activities for the flight and technical training programs.
Sales Representative, 1997 - 1999
Managed day-to-day customer needs of US-based System Integrator accounts, successfully developing a key account into Matrox’s US distributions top customer (accounted for 10% of US distribution sales).
Developed, implemented, and supervised Matrox Sales email communication strategy to supplement the 1-800 sales support telephone line. This group successfully managed approximately 1500 emails/day.
Manager & Principal Advisor, Digital Strategy / Marketing and Social Media Management, Aerospace, 2013 - 2014
Led the overarching digital strategy for public relations, communications, and marketing for Bombardier Aerospace. Keenly focused on orienting public relations and marketing on measurable objectives that drive revenue growth. Primary liaison with HR talent acquisition to help develop their social media and digital marketing capabilities for recruiting.