Profile

Scrapbook photo 1
Scrapbook photo 2
Scrapbook photo 3
Scrapbook photo 4
Ken Herron
Works at Unified Inbox
Attended Stanford Graduate School of Business
Lives in Orlando, FL
930 followers|124,855 views
AboutPostsPhotosYouTube

Stream

Ken Herron

Shared publicly  - 
 
Your Instagram Picture May be Worth 1,000 Customers

If there was ever any doubt in your mind about the power of #socialmedia in general, or the impact of #Instagram in particular, then take a page out of Chili’s newly revised #marketing playbook. While some restaurant chains focus on healthier menus, Chili’s decided to focus their time and money on making their plated food prettier. Yes, you read that correctly. Not better. Not cheaper. Not fresher. Not healthier. Prettier. Their 25,000 followers on Instagram are now seeing french fries in stainless steel containers, burgers sitting up higher on the plates, and – wait for it – “more visually appealing buns!”

Join my co-host Carol McManus and me today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business   Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

In other #socialbusiness news, the once frosty separation between #Google and #Twitter has been all but forgotten, and the results of the new deep Twitter integration is now live on Google. And a message for #smallbusiness owners – this is only good news for you if you’re active on Twitter!

But we’re not done yet. We’ll tell you about #Pinterest’s new #CinematicPins , the new features coming soon on #Facebook Events, the obstacles to successful #contentmarketing (and how you can overcome them), and the latest before and after #presentation slide makeovers from #SlideShare .

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or send us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
How Much is Too Much on Facebook?

It’s Wednesday! And that means my co-host Carol McManus and I have a ton to share with you on today’s #LinkedInLady Show. Let’s start off with #Facebook . If you want to reach your audience in the scary new #marketing world of #FacebookZero 's #organicreach , how often, according to the latest research, should you post? The answer may surprise you.

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

Remember #Klout ? #SocialInfluence matters more than ever, and we’ll show you how to make the most of Klout’s latest update. #GooglePlus is often laughed off as the ghost town that doesn’t know when to die, but what does the future hold for the world’s 2.2 billion-member #socialnetwork

Looking for tips on how to transform your presentation's boring bullets into viral visuals? We’ll share #SlideShare’s Scott Schwertly’s latest tips. And if the biggest question on your mind right now is the truth behind how #socialmedia impacts your #SEO ? We’ll discuss the latest answers.

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or send us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
2
Add a comment...

Ken Herron

Shared publicly  - 
 
Hi everyone! I am competing in the Istrian Tourist Board's "social media Amazing Race" contest.

The prize is the chance to travel throughout the Istrian peninsula, live-tweeting for a week to boost tourism in beautiful northwestern Croatia.  

Please vote for me at: http://www.shareistria.com/candidate/ken-herron (note that you can vote once a day, today through Thursday). Thank you!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
Are You Managing Your Social Media Footprint?

If you’re not managing your #socialmedia  footprint, rest assured, someone else is! This is the reality of what's popping up every day on the Internet. If this reminds you of George Orwell’s 1984, you may not be far off. The only difference is Big Brother is not a government, but multiple for-profit enterprises that are tracking the information you freely publish and using it to create disruptive new products, services, apps, and tools. A new one we’ll be discussing today is  (http://crystalknows.com).

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

On today’s show, we’ll also share with you the top five #Instagram filters used during #Coachella . And did you know #LinkedIn is following in the steps of #UnifiedInbox’s #OutboxPro by introducing its new #Elevate product later this year? Its intent? To help companies’ employees to curate high-quality content on their personal social networks.

But of course there’s more – Click-to-shop on Instagram is coming soon, it’s even easier now for your customers to pin images from your website, and how to promote your business and yourself by becoming a “star” on #YouTube .

Please join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow Ken on @KenHerron and Carol on @LinkedInLady!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
#AprilFoolsDay is Your #SEO Gold Mine

Happy #AprilFools Day!  The question Ken Herron and I want to put to you is what is YOUR #smallbusiness doing today to take advantage of this annual – and non-controversial – #marketing holiday?

Did you post a new video on #Instagram , #Vine , or #Snapchat ? Should you post a visual gag on your #Facebook page? Can you start a new rumor on #Twitter ? And how will all this foolishness benefit your brand? We’ll give you some of the best examples we have seen and tickle your #socialmedia marketing funnybone.

Join us today at 20.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

What else is on deck for today’s #LinkedInLadyShow ? Dasheroo (with special guest, Dasheroo’s Co-Founder John Hingley), the #Periscope vs. #Meerkat wars, Facebook’s new Subscribe Button for Page Events, and the latest research findings on #howto market to Asian-Americans on Facebook.

We’ll also celebrate #Pinterest’s fifth birthday together and might just make you consider using this platform, if you’ve not yet taken the plunge into pinning.
 
Want to ask a question or share a comment with us during today’s show - ‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow Ken on @KenHerron and Carol on @LinkedInLady!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
What’s better than a photo? Multiple photos!

Have you checked out #Instagram’s new #Layout #app ? Great for showing your service’s process, your customers’ “before” and “afters,” or your product photos in a new and compelling way, the #photocollage app is already a hit with critics and users. On today’s #LinkedInLady Show, my co-host Ken Herron and I will bring you up to date and share some examples of how your business can take advantage of this new free app for your business’ #socialmedia #marketing .

Join us today at 20.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive

The jury is still out on the future of #Twitter’s #Periscope – not because it hasn’t launched, but because first-to-market #videovalet #Meerkat is already controlling the market. This week, it’s all about the rapidly growing #MeerkatColony . Who knew? And #Facebook is never left on the bench. This week, they introduced three new tools for #marketers#Blueprint#LearnHow , and the #AdCopyCheatSheet . All valuable, and each one targeted to a different experience level with #advertising on Facebook. 

Want more details on the #Twitter  - #Foursquare agreement? We’ll share why this new #geodata -based relationship will be a huge boon to advertisers in general, and #smallbusiness advertisers in particular. And if you are still wondering whether your should be investing your #contentmarketing time on #Instagram or Facebook, we will report out on the latest research study.

Want to ask a question or share a comment with us during today’s show - ‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow Ken on @KenHerron and ‪http://meerkatapp.co/kenherron, and Carol on @LinkedInLady and ‪http://meerkatapp.co/linkedinlady!
1
Add a comment...
Have him in circles
930 people
Alexandra DESPRES's profile photo
Estefania Villaespesa's profile photo
Keith Gutierrez's profile photo
Peter Chen's profile photo
Rik Longenecker's profile photo
B2Beacon Digital Marketing's profile photo
Charli K Matthews's profile photo
Bob Bailey's profile photo
Steve Robison (Red Sky Websites)'s profile photo

Ken Herron

Shared publicly  - 
 
Feeling Squeezed by LinkedIn?

We have seen it coming for a while, but it’s now hitting us – #LinkedIn is systematically and strategically reducing the limits on some of their most popular and valuable features for #smallbusiness owners and #solopreneurs with free accounts on LinkedIn. Is it time to finally step up and get a paid, Premium account? We’ll tell you why, and why not, on today’s #LinkedInLady Show.

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

My co-host #CarolMcManus and I have another action-packed show for our listeners around the world today. We’ll share some other LinkedIn news that has to do with publishing, and it’s terrific. Plus, can you name the fastest-growing #socialnetworks right now based on active user growth, and the lone #social channel who fell into the minus column?

Next, we’ll talk #YouTube new Cards; the tangible, measurable sales #B2C and #B2B sales #Pinterest is driving; and some tips on how to improve your curated social content.  

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or send us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
What Will YOU Do When Disaster Strikes?

If you have watched the news over the last few days, then you already know that the frequency of #disasters , both natural and man-made, are increasing. Regardless of their cause, marketers need to pay attention, and decide with compassion and grounded business sense how they will communicate online during and after a crisis.

Carol McManus and I will share our observations and give our advice on the do’s and don’t’s of #socialmarketing when the world is on fire. Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

You may not have poured through this week’s three updates, but #Facebook’s new #NewsFeed algorithms – and their further reduction of #organicreach – are turning LIKEs “into little more than an aesthetic measure.” Is it time to start promoting your posts? #Advertising on Facebook? What should your business do?

But of course, there’s more! Have you tried out #Instagram’s new #emojihashtags ? How will #Pinterest’s new #MarketingDeveloperProgram benefit your business? Why would #LinkedIn even suggest professionals use #workselfies for their profile photos? And the newest – and admittedly most surprising – member to the world of sophistication and elegance? #Gifs !

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
#Mobilegeddon Seismically Shifts Google Search

You already know that #Google dominates Internet #search.

And you probably know that Google frequently changes its #organicsearch algorithms to provide their users with the best possible search results.

What may be new to you, is that Google’s latest search algorithm update favors #mobile-friendly websites and content. On today’s #LinkedInLady Show, Ken and I will bring you up to date on these changes, and give you the necessary steps you must take – now – to maintain your current Google search ranking.

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

Next we’ll share #Twitter’s recent updates with you, including Retweet with Comments, a new Logged-Out Homepage, Direct Message Without Following, and Abuse Policy.  There isn’t a day where Ken Herron and I are asked about #Facebook #strategy with regard to their low organic reach – should I still be on Facebook. Should I pay to promote my posts? If so, which posts? And should I advertise? You may not like the latest research findings, but understanding Facebook’s new normal will help you to make the best possible decisions for your business. We will also talk about how brands can more effectively reach your younger customers on #Instagram.

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow Ken on @KenHerron and Carol on @LinkedInLady!
2
Add a comment...

Ken Herron

Shared publicly  - 
 
Rocky Steals the Show on Meerkat!

We are always on the hunt for brilliant #marketing efforts and Ken Herron, my Wednesday co-host, has a great one to share. He will share both the overwhelming “win,” and the lost marketing opportunities from a dog groomer in southern California who used #Meerkat with a very dirty dog named Rocky. And we will both weigh in on how you can make this mad new world of #livestreaming marketing work for your #smallbusiness!

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

Today’s LinkedIn Lady Show is chock full of new tools and actionable strategies you can begin using today. Are you up to date on the new option to retweet on #Twitter? Perhaps you want to give new tools Color and Fade a test run on #Instagram to highlight or soften your photos? Or perhaps you are frustrated by Twitter’s 140-character limitation? Well, a new tool launched yesterday makes it fast and easy to capture and share screenshots of text on all of your different #socialnetworks

We will also spend some time on today’s show talking about the best practices to avoid losing followers on Twitter, and how these same rules apply equally to #Facebook and #LinkedIn.  And if you are marketing products on #Pinterest, it’s all about taking great photos, but how do you take great photos of your products? We’ll share how on today’s show! 

Join us for this and more! Want to ask a question or share a comment with us during today’s show - ‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow Ken on @KenHerron and Carol on @LinkedInLady!
1
Ken Herron's profile photochernor jalloh's profile photo
3 comments
 
Haa😄😃😀haa funny
Add a comment...

Ken Herron

Shared publicly  - 
 
You're smart...

You're shopping around for a really great #internship .

You could work anywhere, but you want to change the world, learn new skills, get real work experience, learn what it takes to run a #startup , and work for #Singapore 's hottest #unifiedcommunications (#UCaaS) company, Unified Inbox.

Oh, and did I mention you can either work out of one of Unified Inbox's regional offices or remote?

How do you apply? With a single social media post!

Learn more, see our positions, read our requirements, and apply now at: https://unifiedinbox.com/intern/ (deadline for applications is April 20!)!

#intern   #interns #internship #hiring   #jobs #jobsearch #jobseekers   #jobopening   #students  
Unified Inbox's Global Intern Program wants you! Want to help people around the world to simply communicate? Apply now!
1
Add a comment...

Ken Herron

Shared publicly  - 
 
This Week’s Breakouts? Facebook Messenger and Meerkat

So who is the newest Rocky Balboa of the #social #mobile #app space? This week, we have to give the award to #livestreaming app #Meerkat . While #Twitter purchased Meerkat competitor #Periscope , it was Meerkat who attracted all the attention at this year’s #SXSW in Austin, Texas, including the likes of Julia Louis-Dreyfus and Al Roker. Back in New York, Jimmy Fallon was #meerkating St. Patrick’s Day. Confused? Stick with us – Ken Herron and I will bring you up to date on The LinkedIn Lady Show at 20GMT/4ET/1PT today on http://AllBusinessRadioNetwork.com.

Another bit of big news is the introduction of payments through #Facebook #Messenger with your Visa or MasterCard debit card. If you are a small vendor without your own ecommerce platform, or simply want to offer your customers another option, this could be the next big thing in payments processing for #smallbiz .

Circling back to SXSW, there are other cool tools for #marketers to share, along with some solid recommendations from the top CMOs on where you should be spending your time to accelerate your business’ growth.

Join us today at 20.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive

Want to ask a question or share a comment with us during the show? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow. And be sure to follow Ken on @KenHerron(and on Meerkat at http://meerkatapp.co/kenherron!) and Carol on @LinkedInLady(http://meerkatapp.co/linkedinlady on Meerkat)! 
1
Add a comment...
People
Have him in circles
930 people
Alexandra DESPRES's profile photo
Estefania Villaespesa's profile photo
Keith Gutierrez's profile photo
Peter Chen's profile photo
Rik Longenecker's profile photo
B2Beacon Digital Marketing's profile photo
Charli K Matthews's profile photo
Bob Bailey's profile photo
Steve Robison (Red Sky Websites)'s profile photo
Work
Occupation
Cool Hunter
Skills
Marketing!
Employment
  • Unified Inbox
    Head of Marketing, present
  • Tourico Holidays
    Vice President of Marketing
  • Purple Communications
    Chief Marketing Officer and Vice President
  • SocialGrow Inc.
    Chief Marketing Officer and Co-Founder
  • Online Buddies, Inc.
    Chief Marketing Officer
  • Realogy
    Vice President of Interactive Strategies
  • Avaya
    Director and Technical Manager
  • Lucent
    Multiple Roles
  • AT&T Corporation
    Multiple Roles
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Rocklin, CA - Boston, MA - Morristown, NJ - Stanford, CA - San Ramon, CA - Glendale, AZ - Brussels, Belgium - Metz, France - Madison, NJ - Konstanz, Germany - Ringoes, NJ - Winston-Salem, NC - Alameda, CA
Story
Tagline
Senior Level Global Marketing Executive
Introduction

Cool hunter. I increase world-class and emerging brands’ revenue and market share by using technology to develop stronger emotional connections between companies and their customers with new ideas, strategies, and tools.

Bragging rights
Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine"
Education
  • Stanford Graduate School of Business
    Marketing Management Program
  • Thunderbird School of Global Management
    International Marketing
  • Drew University
    International Economics and German
Basic Information
Gender
Male