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Ken Herron
Works at Unified Inbox
Attended Stanford Graduate School of Business
Lives in Orlando, FL
946 followers|131,300 views
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Ken Herron

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In April, I entered the Istrian Tourism Board's #ShareIstria competition (http://shareistria.com/candidates).

Beginning Saturday, July 25, 2015, I will spend a week in #Croatia sharing #Istria on #socialmedia . The team who creates the largest impact with their hashtag - mine is #IstraKT - wins a €10,000 prize.

Please set a daily reminder to retweet and favorite all tweets on #Twitter with the hashtag #IstraKT . To make it easy, please add this real-time Twitter search string to your bookmarks: http://j.mp/1HHr3FK.

Thank you!!
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In a world where everyone now says they're a "social media expert," here's how to hire a real #socialmedia expert for your business - https://www.linkedin.com/pulse/how-do-i-hire-social-media-expert-my-business-ken-herron.
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Do you really want to throw your social media manager under the bus?

It’s Carol McManus’ and my day to newsjack a #trendingtopic on #Twitter that’s also making headlines off of #socialmedia . Remember Paula Deen? Well, it looks like she’s suddenly searching for a new #socialmediamarketing manager. 

Join the discussion today with me and Carol at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on today’s LinkedIn Lady show to share who’s accountable for the people doing your social media work and whether firing them when a crisis hits is good or bad for your business.

Next, we’ll ask you if it matters whether #Microsoft stops or continues to make #smartphones if you and your customers aren’t using them. Twitter is now asking users for their birthdays – month, day, and year. Should you share it, and what’s the impact if you do? Twitter has also beefed up their #audienceinsights , making your job as a marketer faster and easier to reach the target customers you care about most.

You may have heard that photos on #Instagram are getting bigger, but have you thought to ask yourself why, especially as screen sizes are getting both bigger with #phablets /#tablets and smaller with watches and other #wearables . We’ll then ask why revenues are rising as engagement is falling on #Facebook , Twitter, and #LinkedIn . We’ll take a look at the 1Q15 numbers, and discuss what may lie in the future for social media’s grandpappies.

Finally, get your eye roll ready, as we introduce the newest #mobile #messaging #app for businesses, #Panel . Come join us on today’s show at: ‪‪‪http://bit.ly/abrnlive! Ask a question or share a comment by calling us in the studio on +1 877-864-4869, or sending us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter, using show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady! 
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Periscope Up! Now Watch Periscopes On the Web

Just when you thought it couldn’t get better, new Twitter-owned #mobile #livestreaming #app   #Periscope  has upped their game. On today's show, my co-host Carol McManus and I will take away the last of your excuses for not using video to market your business. Listen in to learn to effectively use Periscope for your business – straight from the folks at #Twitter !

Join me and Carol today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

Along with live-streaming, you’re probably thinking about paid #advertising on one or more of your #socialmedia channels. Well take heart – Twitter and #Facebook have been listening to advertisers, and both are offering some interesting new options to maximize your #social #ROI .

But first the news: #Instagram has rolled out new search and Explore, designed to make discovery on Instagram immediate and effortless, and new #PlacesSearch , instantly takes you to any point on the globe.

New research confirms – Millennials love video on social  channels, but do you know how to take advantage of this for your business? Still using Facebook, and curious about what #FB 's remaining users are now doing on the site? And you may be the very first listener to get a custom LinkedIn Lady Apple Watch watchband!

You can’t miss today’s show at: ‪‪http://bit.ly/abrnlive! Ask a question or share a comment by calling us in the studio on +1 888-475-9405, or sending us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter, using show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady! 
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Ken Herron

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Live-Streaming: No Longer Limited to Big Media

It used to be, that if you wanted to know what was going on in real time, you had to tune in to either NBC, ABC, CBS, or Fox. Then came CNN, MSNBC and the other cable news networks. But now you can promote your own #business in real time using #livestreaming #mobile #apps #Periscope and #Meerkat . The #social -powered tools available to #marketers are continuing to change, and these new free tools can have a very positive impact on your business!

Join my co-host Carol McManus and me today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

Did you know the newest #socialmedia platform for our listeners in the #UK is #6Tribes ? They are already carving out a niche for themselves. How will it impact #Facebook with their near-zero organic reach?

Online #auctions are no longer the exclusive domain of #eBay . Tune in to hear what #Exhibia is now offering on Facebook. Still thinking about Instagram as a social platform for your business? Well think no longer! #Instagram’s users are on multiple #socialnetworks and integrating your Instagrams into your other #marketingcommunications can greatly increase your conversion rates. We’ll share with you how to ‘kill it’ on Instagram!

Join us on today’s show at: http://bit.ly/abrnlive! Ask a question or share a comment by calling us in the studio on +1 888-475-9405, or sending us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on #Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
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Feeling Squeezed by LinkedIn?

We have seen it coming for a while, but it’s now hitting us – #LinkedIn is systematically and strategically reducing the limits on some of their most popular and valuable features for #smallbusiness owners and #solopreneurs with free accounts on LinkedIn. Is it time to finally step up and get a paid, Premium account? We’ll tell you why, and why not, on today’s #LinkedInLady Show.

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

My co-host #CarolMcManus and I have another action-packed show for our listeners around the world today. We’ll share some other LinkedIn news that has to do with publishing, and it’s terrific. Plus, can you name the fastest-growing #socialnetworks right now based on active user growth, and the lone #social channel who fell into the minus column?

Next, we’ll talk #YouTube new Cards; the tangible, measurable sales #B2C and #B2B sales #Pinterest is driving; and some tips on how to improve your curated social content.  

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or send us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
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Ken Herron

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Wednesday’s #LILshow is becoming the #SoSoShow!

I’m back from summer hiatus, and we can’t wait to share our news! No, we haven’t been lazing away on the beach, although, as you know, I have found a new favorite vacation spot, Istria (http://www.istra.hr/en/home)! My co-host Carol McManus and I have been working very hard behind the scenes on the launch of a new radio show AND a new company, just for you, our loyal listeners around the globe!

Join Carol and me on the last Wednesday LinkedIn Lady Show at 21.00 BST / 4:00 p.m. ET / 1:00 p.m. PT.

We are thrilled to now be broadcasting live on Modern Life Networks. We have merged our own network, the All Business Radio Network, with the Modern Life Podcast Network. What does this mean for you? Not only will you still be able to hear our shows live on your computer, tablet, or mobile phone from sunny Florida and (sometimes) sunny Connecticut, but everyone will now be able to access the recordings of the Tuesday LinkedIn Lady Show and the rebranded Wednesday Social Solutions Show on their favorite podcast network. Don’t worry, we’ll remind you about the change next week.

On today’s show, we bring you up to date on everything that’s happening on your favorite social networks. #Instagram no longer thinks it’s hip to be square, #LinkedIn #SlideShare has launched #Clipping (hey, watch your back #Pinterest!), you can now add music to your videos on #Vine, and both #Twitter and LinkedIn have become animated #GIF-friendly. We’ll also tell you how to drive online sales with Pinterest, and give you a warning about using LinkedIn’s #SalesNavigator.

Listen to us live today on: http://modernlifelive.com. Have a question, or want to share a comment? Tweet us with the show hashtag #LILshow. Beginning next week, we will start using the new Wednesday Social Solutions Show hashtag #SoSoShow. And be sure to follow me on @KenHerron and Carol on @LinkedInLady! 
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Ken Herron

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#Developers:

Are YOU working on products or services that need to post on multiple communications channels, including #socialmedia? UIB is testing our new #API that unifies sending and receiving messages on email, Facebook, Twitter, LinkedIn, etc.

Please contact me -- ken DOT herron AT unifiedinbox.com -- for early, FREE access to our service (in exchange for your feedback).

Thank you!

P.S. Read more about our UnificationEngine™ here: http://www.indotelko.com/kanal?c=ev&it=Unified-Inbox-Launches-Global-Developer-Program.
Unified Inbox launches UCaaS Global Developer Program
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Ken Herron

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Businesses Around the World Are Connected by Social Media

I’m back! I've returned from my worldly adventures and can’t wait to share my new insights into global markets, and why #socialmedia has been slower to catch on in savvy, sophisticated, business-driven #Singapore. While many U.S. and European businesses may feel like they are woefully behind on their #socialmarketing, you may be surprised to discover that you are ahead of #ASEAN business peers. I’ll share what I’ve learned, and what all listeners who feel they’re behind can do to catch up!

Join my co-host Carol McManus and me today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

In #socialnetwork news this week, #Twitter has updated their #VideoAutoplay, sharing block lists, and following conversations. While these may sound like minor feature updates, all three are great tweaks which make Twitter better. #Pinterest is also in the news – search on Pinterest just got smarter and #BuyablePins are just a couple of weeks away!

If you are wondering how much time to spend on social media – it’s actually less than you think, but probably more than you are currently committing. We’ll give you our best tips on not only how much time, but how to allocate your time to get the biggest benefit from your efforts.

You know by now that you can’t force something to “go viral” on the Internet, but you can certainly stack the deck in your favor by following our guidelines for making your posts more shareable, retweetable, favoritable, and commentable!

Come join us on today’s show at: ‪http://bit.ly/abrnlive! Ask a question or share a comment by calling us in the studio on +1 888-475-9405, or sending us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on #Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
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Ken Herron

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Your Instagram Picture May be Worth 1,000 Customers

If there was ever any doubt in your mind about the power of #socialmedia in general, or the impact of #Instagram in particular, then take a page out of Chili’s newly revised #marketing playbook. While some restaurant chains focus on healthier menus, Chili’s decided to focus their time and money on making their plated food prettier. Yes, you read that correctly. Not better. Not cheaper. Not fresher. Not healthier. Prettier. Their 25,000 followers on Instagram are now seeing french fries in stainless steel containers, burgers sitting up higher on the plates, and – wait for it – “more visually appealing buns!”

Join my co-host Carol McManus and me today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business   Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

In other #socialbusiness news, the once frosty separation between #Google and #Twitter has been all but forgotten, and the results of the new deep Twitter integration is now live on Google. And a message for #smallbusiness owners – this is only good news for you if you’re active on Twitter!

But we’re not done yet. We’ll tell you about #Pinterest’s new #CinematicPins , the new features coming soon on #Facebook Events, the obstacles to successful #contentmarketing (and how you can overcome them), and the latest before and after #presentation slide makeovers from #SlideShare .

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or send us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
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Ken Herron

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How Much is Too Much on Facebook?

It’s Wednesday! And that means my co-host Carol McManus and I have a ton to share with you on today’s #LinkedInLady Show. Let’s start off with #Facebook . If you want to reach your audience in the scary new #marketing world of #FacebookZero 's #organicreach , how often, according to the latest research, should you post? The answer may surprise you.

Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

Remember #Klout ? #SocialInfluence matters more than ever, and we’ll show you how to make the most of Klout’s latest update. #GooglePlus is often laughed off as the ghost town that doesn’t know when to die, but what does the future hold for the world’s 2.2 billion-member #socialnetwork

Looking for tips on how to transform your presentation's boring bullets into viral visuals? We’ll share #SlideShare’s Scott Schwertly’s latest tips. And if the biggest question on your mind right now is the truth behind how #socialmedia impacts your #SEO ? We’ll discuss the latest answers.

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or send us a message on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
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What Will YOU Do When Disaster Strikes?

If you have watched the news over the last few days, then you already know that the frequency of #disasters , both natural and man-made, are increasing. Regardless of their cause, marketers need to pay attention, and decide with compassion and grounded business sense how they will communicate online during and after a crisis.

Carol McManus and I will share our observations and give our advice on the do’s and don’t’s of #socialmarketing when the world is on fire. Join us today at 21.00 GMT / 4:00 p.m. ET / 1:00 p.m. PT on the All #Business Radio Network (@AllBusRadio) at: ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪http://bit.ly/abrnlive!

You may not have poured through this week’s three updates, but #Facebook’s new #NewsFeed algorithms – and their further reduction of #organicreach – are turning LIKEs “into little more than an aesthetic measure.” Is it time to start promoting your posts? #Advertising on Facebook? What should your business do?

But of course, there’s more! Have you tried out #Instagram’s new #emojihashtags ? How will #Pinterest’s new #MarketingDeveloperProgram benefit your business? Why would #LinkedIn even suggest professionals use #workselfies for their profile photos? And the newest – and admittedly most surprising – member to the world of sophistication and elegance? #Gifs !

Join us! Want to ask a question or share a comment with us during today’s show - ‪‪‪‪‪‪http://bit.ly/abrnlive? Call us in the studio on +1 888-475-9405, or IM us on #ABRN’s Live Chat. You can also follow today’s show highlights in real time on Twitter using our show hashtag #LILshow . And be sure to follow me on @KenHerron and Carol on @LinkedInLady!
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Have him in circles
946 people
Michael Hutchison's profile photo
aapti joshi's profile photo
Peter Chen's profile photo
alexandros bakoulis's profile photo
Ricardo Andres's profile photo
Jon Curran's profile photo
方士豪's profile photo
Keli Klanthing's profile photo
Benoît Taillardat's profile photo
Work
Occupation
Cool Hunter
Skills
Marketing!
Employment
  • Unified Inbox
    Head of Marketing, present
  • Tourico Holidays
    Vice President of Marketing
  • Purple Communications
    Chief Marketing Officer and Vice President
  • SocialGrow Inc.
    Chief Marketing Officer and Co-Founder
  • Online Buddies, Inc.
    Chief Marketing Officer
  • Realogy
    Vice President of Interactive Strategies
  • Avaya
    Director and Technical Manager
  • Lucent
    Multiple Roles
  • AT&T Corporation
    Multiple Roles
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orlando, FL
Previously
Rocklin, CA - Boston, MA - Morristown, NJ - Stanford, CA - San Ramon, CA - Glendale, AZ - Brussels, Belgium - Metz, France - Madison, NJ - Konstanz, Germany - Ringoes, NJ - Winston-Salem, NC - Alameda, CA
Story
Tagline
Senior Level Global Marketing Executive
Introduction

Cool hunter. I increase world-class and emerging brands’ revenue and market share by using technology to develop stronger emotional connections between companies and their customers with new ideas, strategies, and tools.

Bragging rights
Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine"
Education
  • Stanford Graduate School of Business
    Marketing Management Program
  • Thunderbird School of Global Management
    International Marketing
  • Drew University
    International Economics and German
Basic Information
Gender
Male