Forget coffee. Starbucks is a tech company.
Ford is a car company. Exxon Mobil is an oil and gas company. And Microsoft is a technology company. http://goo.gl/7X5HTW
Starbucks is normally slotted into the food-and-beverage category, but I think it's more of a tech company -- if not like Google, then at least like Amazon.
Amazon started out as an online bookstore then branched into selling everything. Today, Amazon differentiates itself against other retailers with algorithms, cloud services, robots and drones -- not to mention tablets, TV boxes and, soon, a 3D smartphone. Amazon doesn't belong in the "retail store" category. It's a technology company.
Likewise, Starbucks started out selling coffee (it initially sold Peet's coffee, actually). But now Starbucks is essentially a technology company. Here's why:http://www.computerworld.com/s/article/9249084/Forget_coffee_Starbucks_is_a_tech_company #starbucks