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Ken Burbary
Works at Campbell-Ewald
Attended Central Michigan University
Lives in Detroit, MI
2,961 followers|31,604 views
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Ken Burbary

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Fewer than 5% of the 7,000 tongues spoken today will survive the digital age.
Ninety-five percent of languages aren't leaping the digital divide.
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Inc.com
The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
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Seems like we are in the minority!
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Gen-Y hasn't bought into the dream of big houses and fancy cars. So how do you sell to their demographic? First things first, forget what you knew.
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The beginning of the end to the cookie era.
People-based measurement will replace cookie-based measurement of online advertising
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Marketers --> good tips for global strategy development.
Channel use and its maturation is different around the world. How you understand your market's application can be shortsighted without factoring where it has been and where it's headed. Learn from
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haha. True +Jordan Skole
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 #GM
 
"[M]arketers like GM are increasingly turning to media partners and seeing more value in what they offer"
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Have him in circles
2,961 people
Becks Davis's profile photo
Work
Occupation
Digital Strategy & Social Media
Employment
  • Campbell-Ewald
    Chief Digital Officer, present
  • Digitas
    2012
  • Ernst & Young, Big Communications, Campbell Ewald Advertising, Great Lakes Technologies Group
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Detroit, MI
Story
Introduction
Digital marketing strategist, speaker, writer. Co-author of the new book Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. http://bit.ly/UF4qKi

You can also find me on my blog at:
http://www.kenburbary.com/about/

You can also find me on Twitter at:
http://www.twitter.com/kenburbary

Education
  • Central Michigan University
Basic Information
Gender
Male