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Kelvin “KC” Claveria
Works at Vision Critical
Attended Simon Fraser University
Lives in Vancouver
747 followers|58,900 views
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A 2015 study provides more proof that social media skills alone won’t get you far in your marketing career.
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I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job well. And indeed, the right apps can help you as a content marketer to become a more effecti…
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Discover four ways Dropbox can help enhance your content marketing strategy.
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#Dropbox  isn't just for cloud storage--there are many ways it can help content marketers increase #productivity  and enhance #creativity . Here's how! 
You probably already know that Dropbox is a useful tool to store and backup your files in the cloud. But did also know that it’s a nifty tool to elevate your content marketing efforts?
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Check out my latest +LinkedIn post. 
 
The trillion-dollar #CPG  market is undergoing major disruption.

+Joel Warady, chief sales and marketing officer of +Enjoy Life Foods, shares his thoughts on what it takes to drive growth in this industry. 
Smaller companies in the consumer packaged goods (CPG) industry are quickly stealing market share from established brands. According to a March 2015 study by IRI Worldwide and the Boston Consulting Group, smaller companies have taken $18 billion worth of sales from larger companies since 2009. But that’s only the tip of the iceberg, since ecommerce and mobile shopping are just starting to find their footing in many different CPG segments like gro...
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If you're managing your company's +LinkedIn page, here are some tips for you to consider. 

P.S. If I missed any important tips, please feel free to let me know! 
Maximize the use of LinkedIn page for content marketing. Use these 10 tips for better LinkedIn marketing.
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Have you seen #MaryMeeker 's latest #InternetTrends  report?

Marketers and tech enthusiasts need to pay attention to this report as it provides a good forecast of the technologies and trends that are shaping the business landscape.

Check out our blog post for highlights. 
Drones, on-demand platforms, user-generated content and the changing millennial lifestyle dominated Mary Meeker's 2015 Internet Trends Report.
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Check out my Q&A with +Jay Baer
 
Are you listening to your angry customers?

#Marketing  expert +Jay Baer recently chatted with us about the importance of "hugging your haters" and he had this to say:

"All complaints are legitimate complaints because they provide insights that can improve your business. There is no such thing as an illegitimate complaint."

Read our Q&A for more. 
Jay Baer, founder of marketing agency Convince & Convert, wants companies to fully embrace customer complaints and negative reviews. Here's why.
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Social media analytics is already a huge business, but it’s about to become even bigger. MarketsandMarkets is forecasting that the social analytics market will grow from $620.3 million in 2014 to $2.73 billion in 2019. North America is expected to lead the expansion of the market, according to MarketsandMarkets’ 2014 report.As more companies invest in social listening, an important question emerges: Can tuning in to social media really help compa...
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People
In his circles
490 people
Have him in circles
747 people
Stew Webb's profile photo
Melody Zhang's profile photo
Michael Douglas's profile photo
Thu Thuy's profile photo
Stephanie Michelle Scott's profile photo
Sophia Smith's profile photo
6S Marketing's profile photo
MotiveMetrics's profile photo
Mike Check's profile photo
Work
Occupation
Content marketing, social media and demand marketing from Vancouver. Content Marketing Manager from Vision Critical, a software company that provides a cloud-based customer intelligence platform.
Skills
content marketing, social media marketing, social media advertising, blogging, content strategy
Employment
  • Vision Critical
    Content Marketing Manager, 2015 - present
    Grow readership for the company's corporate blog by formulating blog content strategy, authoring timely posts, managing contributions from around the business and optimizing posts for SEO Enhance the company's online presence and increase exposure for Vision Critical employees by overseeing the company's strategy and execution for LinkedIn Publishing Run Vision Critical's social media advertising program, increasing brand awareness and generating leads through Twitter (through promoted tweets), Facebook (boosted posts and website ads) and Linkedn (sponsored posts and InMail) Collaborate with the demand marketing team to drive social media traffic to e-books, customer case studies, reports, infographics, white papers, webinars, demos and other campaign-related content Manage and grow the company's social media community on Twitter, Facebook, LinkedIn, Slideshare, Google+, Instagram, Pinterest and Visual.ly, among others Increase brand awareness for the company by working with our PR team and assisting company executives write byline articles for high-profile marketing, market research and business online publications
  • Vision Critical
    Social Media Marketing Assistant, 2013 - 2014
    - Managed all of Vision Critical's social media presences (including Twitter, Facebook, LinkedIn and Slideshare) resulting to increased brand awareness and more leads. - Increased readership for the Vision Critical blog by writing blog posts, editing contributions, managing the editorial calendar, and overseeing the promotion of new posts - Helped executives and coordinated with our PR manager to write articles for byline opportunities with high-profile online publications
  • Dunn PR
    Account Executive & Community Manager, 2012 - 2013
  • Global Bend Marketing
    Social Media Marketer, 2012 - 2013
  • Dunn PR
    Account Coordinator, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Philippines
Story
Tagline
Content Marketer from Vancouver. Say hi!
Introduction
I'm a marketing pro from Vancouver, B.C. 
Education
  • Simon Fraser University
    Business Administration, 2009 - 2011
  • Douglas College
    Business Administration
Basic Information
Gender
Male
Other names
KC