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Kelvin “KC” Claveria
Works at Vision Critical
Attended Simon Fraser University
Lives in Vancouver
727 followers|55,679 views
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#Dropbox  isn't just for cloud storage--there are many ways it can help content marketers increase #productivity  and enhance #creativity . Here's how! 
You probably already know that Dropbox is a useful tool to store and backup your files in the cloud. But did also know that it’s a nifty tool to elevate your content marketing efforts?
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Check out my latest +LinkedIn post. 
 
The trillion-dollar #CPG  market is undergoing major disruption.

+Joel Warady, chief sales and marketing officer of +Enjoy Life Foods, shares his thoughts on what it takes to drive growth in this industry. 
Smaller companies in the consumer packaged goods (CPG) industry are quickly stealing market share from established brands. According to a March 2015 study by IRI Worldwide and the Boston Consulting Group, smaller companies have taken $18 billion worth of sales from larger companies since 2009. But that’s only the tip of the iceberg, since ecommerce and mobile shopping are just starting to find their footing in many different CPG segments like gro...
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The social analytics market is expected to grow to $2.73 billion by 2019.

Before you invest in a social media monitoring program, check out our Q&A with Ed Sullivan, vice president at +Sailthru and a former Radian6 exec, for the pros and cons of social listening.

#socialmedia   #sociallistening   #bigdata  
Can tuning in to social media really help companies drive revenue? We asked Ed Sullivan, a former Radian6 exec, for his perspective on social listening.
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Can a company really drive a meaningful conversation around a sensitive topic?

That's a question that #Starbucks  fount itself navigating last week when it launched the #RaceTogether  initiative.

Unfortunately, customers didn't like it and the campaign quickly received some flack on #socialmedia

I share some of my thoughts regarding this #PR  nightmare in my latest post on +LinkedIn. 
While its heart was in the right place when it launched the Race Together initiative, Starbucks completely misread its customers. Can a company meaningfully lead the conversation about a divisive social issue?That’s a question that Starbucks found itself navigating last week after an overwhelming social media backlash for its new initiative, Race Together.“Race Together is an initiative from Starbucks and USA Today to stimulate conversation, comp...
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It was March 12 last year when I first received an email inviting me to blog on LinkedIn.“Be the first one to publish on LinkedIn,” the invitation read. “Strengthen your reputation by sharing your perspectives with your network.”I was already a big fan of LinkedIn, so I decided to take the plunge. My first post–about long-form content—didn't have a picture and, ironically, was quite short. It didn't do much, so I wasn't sure if I'd continue writi...
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New on +LinkedIn. If you work in #socialmedia , I'd love your feedback! 
Stress, anxiety and burnout are real risks among social media marketers and community managers. Late last year, I briefly entertained the idea of quitting my job and looking for a new gig. A new job that had nothing to do with social media. Something that didn’t involve any type of tweeting, pinning or liking.Thankfully, that feeling didn’t last long. Less than a day, to be precise.In retrospect, the reason I felt like I needed to quit social med...
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Check out my Q&A with +Jay Baer
 
Are you listening to your angry customers?

#Marketing  expert +Jay Baer recently chatted with us about the importance of "hugging your haters" and he had this to say:

"All complaints are legitimate complaints because they provide insights that can improve your business. There is no such thing as an illegitimate complaint."

Read our Q&A for more. 
Jay Baer, founder of marketing agency Convince & Convert, wants companies to fully embrace customer complaints and negative reviews. Here's why.
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Social media analytics is already a huge business, but it’s about to become even bigger. MarketsandMarkets is forecasting that the social analytics market will grow from $620.3 million in 2014 to $2.73 billion in 2019. North America is expected to lead the expansion of the market, according to MarketsandMarkets’ 2014 report.As more companies invest in social listening, an important question emerges: Can tuning in to social media really help compa...
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I cringe a little when people call me a social media guru.

I reveal why in my latest +LinkedIn post.

#socialmedia   #smm   #marketing  
Once in a while, I get introduced by people as a “social media guru.” I know they mean well when they do that; perhaps they even intend to compliment me when they say it. But that title—”social media guru”—never sat well with me. And it probably never will.At first, I thought that my annoyance with that term stems from the “guru” part. There’s something about that word that feels pretentious. It suggests false expertise. It also suggests a know-i...
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Am new ....am I welcome to chat with you? 
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Content marketers: Where do you stand in the quality-versus-quantity debate?

I recently spoke with +NewsCred's +Michael Brenner, and he shared a compelling insight about this conundrum.

Check out my latest +LinkedIn article to learn how focusing too much on content quality might actually be hurting your #contentmarketing  strategy.  
What’s more important when it comes to content marketing success: quality or quantity?If you’re like a majority of marketers, you’d likely say quality. For many marketing leaders, the case is closed: quality trumps quantity. Having less but amazing content is more desirable than having more of less-than-stellar content.But is the case indeed closed? Should marketers really care more about quality and not worry too much about volume?To answer thes...
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Thinking of publishing on +LinkedIn?

I've been posting some of my stuff on LinkedIn in the past year. Here are 6 lessons I've learned. The one about quality and reach is a hard one to swallow. 

If you've been publishing on LinkedIn, please share your takeaways as well! 
If you want to take advantage of LinkedIn’s publishing platform, here are six lessons I’d like to offer—all learned from my year of publishing on LinkedIn.
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Burnout is a real possibility for social media marketers.

Contrary to popular belief, being a social media marketer isn't just about tweeting or lurking on Facebook the whole day. It's an incredibly busy (and sometimes, stressful) role.

If you're thinking of calling it quits, here are some tips on how to avoid burnout. 
Before you call it quits, here are eight ways to reignite your passion for what you do as a social media marketer.
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People
Have him in circles
727 people
Emma C Co's profile photo
Lyles V's profile photo
Tom Elardo's profile photo
jubin agrawal's profile photo
Socialized Communications - Vancouver Social Media Agency's profile photo
Violet Jasmine's profile photo
Mark Robins's profile photo
Josh Nekrep's profile photo
Richard Pitt's profile photo
Work
Occupation
Expertise in social media, content marketing and graphic design. Consultant at Dunn Public Relations
Employment
  • Vision Critical
    Social Media Marketing Assistant, 2013 - present
  • Dunn PR
    Account Executive & Community Manager, 2012 - 2013
  • Global Bend Marketing
    Social Media Marketer, 2012 - 2013
  • Dunn PR
    Account Coordinator, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vancouver
Previously
Philippines
Story
Introduction
I'm a Marketing and PR pro from Vancouver. Updates about social media, PR, fitness, music, and books. Say hi!
Bragging rights
Marketing guy from Vancouver with a keen interest in everything digital.
Education
  • Simon Fraser University
    Business Administration, 2009 - 2011
  • Douglas College
    Business Administration
Basic Information
Gender
Male
Other names
KC