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Kelvin “KC” Claveria
Works at Vision Critical
Attended Simon Fraser University
Lives in Vancouver
783 followers|253,039 views


Here's my prediction on #contentmarketing for 2016. 
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A 2015 study provides more proof that social media skills alone won’t get you far in your marketing career.
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I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job well. And indeed, the right apps can help you as a content marketer to become a more effecti…
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Pretty proud of this new post I wrote for +Vision Critical. Check it out if you work in #marketing! 
The top marketing moments of 2015 show that the evolution of the marketing practice isn't about to slow down anytime soon.
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Couldn't make it to #INBOUND15 ? I've got you covered! All my notes are available on my blog. 
For the first time ever, I'm at INBOUND, an annual conference put together by the folks at Hubspot. Here are ALL my notes from the conference.
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Hi you family remilfredo claveira
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If you're managing your company's +LinkedIn page, here are some tips for you to consider. 

P.S. If I missed any important tips, please feel free to let me know! 
Maximize the use of LinkedIn page for content marketing. Use these 10 tips for better LinkedIn marketing.
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Content Marketer from Vancouver. Say hi!
I'm a marketing pro from Vancouver, B.C. 
  • Simon Fraser University
    Business Administration, 2009 - 2011
  • Douglas College
    Business Administration
Basic Information
Other names
Content marketing, social media and demand marketing from Vancouver. Content Marketing Manager from Vision Critical, a software company that provides a cloud-based customer intelligence platform.
content marketing, social media marketing, social media advertising, blogging, content strategy
  • Vision Critical
    Content Marketing Manager, 2015 - present
    Grow readership for the company's corporate blog by formulating blog content strategy, authoring timely posts, managing contributions from around the business and optimizing posts for SEO Enhance the company's online presence and increase exposure for Vision Critical employees by overseeing the company's strategy and execution for LinkedIn Publishing Run Vision Critical's social media advertising program, increasing brand awareness and generating leads through Twitter (through promoted tweets), Facebook (boosted posts and website ads) and Linkedn (sponsored posts and InMail) Collaborate with the demand marketing team to drive social media traffic to e-books, customer case studies, reports, infographics, white papers, webinars, demos and other campaign-related content Manage and grow the company's social media community on Twitter, Facebook, LinkedIn, Slideshare, Google+, Instagram, Pinterest and, among others Increase brand awareness for the company by working with our PR team and assisting company executives write byline articles for high-profile marketing, market research and business online publications
  • Vision Critical
    Social Media Marketing Assistant, 2013 - 2014
    - Managed all of Vision Critical's social media presences (including Twitter, Facebook, LinkedIn and Slideshare) resulting to increased brand awareness and more leads. - Increased readership for the Vision Critical blog by writing blog posts, editing contributions, managing the editorial calendar, and overseeing the promotion of new posts - Helped executives and coordinated with our PR manager to write articles for byline opportunities with high-profile online publications
  • Dunn PR
    Account Executive & Community Manager, 2012 - 2013
  • Global Bend Marketing
    Social Media Marketer, 2012 - 2013
  • Dunn PR
    Account Coordinator, 2011 - 2012
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