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Regarding whatever "pop" you may produce...
A generation ago, a clever idea could run and run. We talked about Space Food Sticks and Tang and Gilligan's Island and the Batmobile for years, even though there certainly wasn't a lot of depth. Hit movies and books stayed on the bestseller lists for months or even years (!) Today, an internet video or an investment philosophy or a political moment might last for weeks or even a few days. It's not unusual for a movie or a book or even a TV serie...
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