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Kelly Tirman
Works at Wells Fargo
Attended Gonzaga University
Lives in San Francisco
2,087 followers|47,003 views
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Kelly Tirman

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Bravo!
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Kelly Tirman

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Repinning product images for a chance to win in a contest? The FTC wants you to disclose that.
Eric Goldman alerted us this weekend (via Twitter) to an FTC ruling that may have a significant impact on the way that brands interact with users on Pinterest. The FTC determined (see embedded letter below) that a Cole Haan “Wandering Sole” contest that asked users to pin/re-pin images of Cole Haan products in exchange for […]
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Kelly Tirman

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"We have legitimately reached the point where consumers have run out of time to consume content, making it more important than ever for brands to focus on quality as a means to separate them from the pack. Influence marketing is undoubtedly a way to earn and keep more eyeballs where brands want them, however this can only be done if the influencers can transfer the trust they have built with their community to the brands they choose to support.

Influence marketing will work for brands that understand the connection between their target audience and the influencer and they focus on working only with those that can strengthen that connection not only for the short run, but also sustainably into the future."
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Hopefully influence marketing doesn't make the jump to mainstream. As nice as the idea seems, honest statistical analysis shows that so-called influencers are no more likely to have a predictive influence than any other normal person. I actually did a lengthy piece on the subject - http://www.wearerecurve.com/blog/myth-influencer-marketing/
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Kelly Tirman

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Top 5 Trends for 2014... collaborative economy, wearable tech, personalisation, consumer privacy concerns and adopting lean start-up principles.

Count me in! 

http://www.business2community.com/tech-gadgets/top-5-trends-watch-2014-0738205 
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Kelly Tirman

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Not only am I thankful for so many things in my life; I’m also thankful to be included in this +Babble post with some of the most caring, influential and just plain lovely mom’s in social media. Gracias! 
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Kelly Tirman

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Nice! Bet that's exciting.
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I'm pretty darn predictable aren't I? 
Everybody has to start somewhere. Find and share any #FirstTweet
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As a society, we often wait until their teen years before we teach our children the importance of good money management.

Imagine the major impacts you could have on your child's future by teaching them sound financial habits as early as preschool.

http://www.nbcnews.com/business/warren-buffett-how-teach-your-children-about-money-2D11641893
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So true!!!!
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Thrilled to be on the Enterprise Social Team at Wells Fargo and excited to announce that we officially launch Wells Fargo on Google+ today. If you are on Google+ please consider adding us to your circles.  https://plus.google.com/+wellsfargo/posts
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People
Have her in circles
2,087 people
Work
Occupation
Social Strategist Wells Fargo
Skills
Social Media, Social Business, Social, Influencer Marketing, Visual Storytelling, eCommerce, Customer Experience (CX), User Experience (UX), Mobile and Continuous Channel Strategy, Influencer Outreach and Engagement, Content Management & Strategy, International Staff Augmentation and Vendor Management, Community Enterprise Collaboration and Relationship Management
Employment
  • Wells Fargo
    2012 - present
  • Walmart
    2007 - 2012
    As the Chief of Staff & Program Manager, I was responsible for running and scaling the Global, Product, Project, User Experience, Insights, and Analytics businesses. Management of teams responsible for operational planning, budget management, vendor management, and resource management.
  • Bank of America
    2005 - 2007
    I was responsible for Enterprise Content Management Strategy and Operations, which included the management of a team of content and change professionals located across five offices. I led the build out of the team from a staff of one functioning in a start-up mode to a much larger team of highly qualified professionals focused on content management operations and strategy. After successfully leading the initial launch of the enterprise content management system, which supported both English and Spanish content, I personally championed and established a business case that secured an additional $5 million in project funding.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Previously
San Francisco Bay Area
Story
Tagline
San Francisco Mother of 2 • Social Strategist for Wells Fargo • Mom Blogger • Opinions expressed are my own.
Introduction
My name is Kelly Tirman. I am a San Francisco mother of two bilingual kids (Spanish/English), I’m a Strategist. Storyteller. Researcher. Connector of people and ideas. I was born to manage complex problems and provide strategic solutions. 

I have 10+ years experience with an emphasis on eCommerce, Social Media, and Online Marketing. This experience includes building communities, operating and maintaining global eCommerce websites and enterprise content management systems for several Fortune 500 companies (i.e. Bank of America, Walmart, Wells Fargo) as part of Enterprise Marketing, Customer Experience (CX), Product, Project and User Experience (UX) organizations.

I currently hold a full time position as a Social Business Strategist for Wells Fargo however the opinions expressed here represent my own and don’t necessary reflect those of my employer.

In my personal life I use social media to discuss urban living, raising multilingual children and organic beauty.


Awards & Honors


Recent Speaking Engagements
Co-presented “Your Biggest Fans: Best Practices for Engaging Influencers" at Media Post's Social Media Insider Summit, an annual conference focused on taking a pragmatic approach to social marketing.

Co-presented “Work It: How to use your Social Media Footprint as a Portfolio for Landing a Virtual, Flexible Corporate Job" at Bloggy Bootcamp Phoenix 2013, a conference focused on the business of blogging.

Co-presented “Work It: How to use your Social Media Footprint as a Portfolio for Landing a Virtual, Flexible Corporate Job” at Bloggy Boot Camp Chicago 2012, a conference focused on the business of blogging.

Co-led discussions on “Creating a Social Media Strategy Document” and “Getting the Most out of Pinterest and Instagram” at Creative Alliance 2012, a conference for creative business women.

Education
  • Gonzaga University
  • Cal State East Bay
  • Castro Valley High School
Basic Information
Gender
Female
Relationship
Married
Other names
Galvin
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
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