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Kelly Johnson
Works at UNC-Chapel Hill Information Technology Services
434 followers|78,022 views
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Kelly Johnson

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See, I'm not always all about business. Some good reminders in this post.
I’d had serious relationships before meeting my fiance, with a couple lasting for years. I thought I was an adult;…
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Kelly Johnson

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Airlines don't care about your schedule. Here's how you can trump them.
Airline industries have raised prices, made coach seating tighter, and made record profits. They are also struggling to depart and land planes on-time. With airlines
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Kelly Johnson

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Can you believe it's actually happening?
The first stages of removing Downtown Plaza's eastern half for a future 17,500-seat arena were visible Friday with holes punched in the wall of a former department store at 5th and L streets.
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Kelly Johnson

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I am very thankful to +Triangle Interactive Marketing Association for selecting me as volunteer of the month. 
I sure enjoy interviewing marketing professionals for TIMA Tales. Any suggestions for the next profile subject?
If you've been keeping up with TIMATales, you are already familiar with Kelly Johnson's stellar reporting skills. She started writing as a kid, and she always knew she wanted to be a reporter. After graduating from the journalism school at UNC-Chapel Hill, she headed to California to start her ...
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Kelly Johnson

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There comes a point in nearly every business’ lifespan where rebranding becomes a necessity.  Whether that change comes in an attempt to gain more customers, influence investors, stay ahead of the ...
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Have them in circles
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Kelly Johnson

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After nearly seven months, Lenovo's $2.3 billion buy of IBM's server business looks on track to close.
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Kelly Johnson

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Squirrels, like us, are afraid of change. We can follow their example, though, by overcoming those fears and leaping into a new, better life. 
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Kelly Johnson

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 At last night's Chapel Hill chamber/SCORE workshop on marketing, many attendees sought answers for how they can attract media attention for their small business or nonprofit. 

As a former business reporter and now a communications consultant, I love sharing ideas with entrepreneurs. So here's a blog I wrote nearly a year ago on attracting media attention. Please let me know if you find it helpful to your business or organization.  
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Kelly Johnson

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I love the happy coincidences that remind us it is a small world.

Tonight upon meeting one of the panelists for a joint event of the Chapel Hill chamber and SCORE, I learned her local PR firm is working with +Sacramento Business Journal on a story.

At least for today,  I'm feeling like Sacramento isn't so far away.
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Kelly Johnson

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Yes!!
Can you be successful with the networking numbers approach? Yes. Will this approach differentiate you? Probably not. Instead, here's what you need to do.
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The numbers of reaching 50 people per month through networking approaches a "cold calling" situation. After you've attended the same chamber event for three months you've met everyone. So a networker is constantly on the prowl for new and more events to attend. This starts to chew up lots of time and gas.

There are other ways to market your services that don't entail greeting a person with business card in hand. 

Kelly Johnson

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40 Social Media Acronyms You Should Totally Know http://buff.ly/TGvImW
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People
Have them in circles
434 people
Kate Goldhouse's profile photo
Marina Bosetti's profile photo
Darren Cassidy's profile photo
willian bastos's profile photo
Dan Russell's profile photo
Brit Stamey's profile photo
Heather K's profile photo
Michael OVP's profile photo
ClickSpring's profile photo
Work
Occupation
Strategic communications: consulting, writing, editing, social media, public relations, research
Skills
WordPress,, social media, annual reports, research, marketing
Employment
  • UNC-Chapel Hill Information Technology Services
    Web Content and Communications, present
  • Sacramento Business Journal
    social media strategist and reporter, 1997 - 2013
Story
Tagline
Web communications and content creation, writing, editing, blogging, social media, marketing, public relations
Introduction
I am a strategic communications consultant who has a passion for clear, concise, conversational writing and for effective social media. Since March 2014, I have been working for the communications unit of UNC-Chapel Hill Information Technology Services.  
You can read samples of my writing at my website, TwitterMarketingCoach.com, UNC-Chapel Hill ITS News at http://its.unc.edu/news/ and at sacramentobusinessjournal.com, from my 16 years as a business reporter at the Sacramento Business Journal.
You can learn more about my professional experience at www.linkedin.com/in/kellyjohnsonbiz/ and at http://about.me/KellyJohnsonBiz/#.
Follow me on Twitter at @KellyJohnsonBiz and on Facebook at https://www.facebook.com/KellyJohnsonStrategicCommunications.
Bragging rights
2012 Kiplinger social media fellowship at Ohio State University
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