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Kellogg School of Management
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ICYMI: Read the recap of IMF Managing Director, Christine Lagarde's appearance at Kellogg this week, including her 'curtain raiser' speech addressing the global economic outlook. http://kell.gg/IMFRecap
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"If companies correctly take advantage of data analytics, it’s a fundamental transformation with businesses making decisions based off evidence and not gut feeling.” - Florian Zettelmeyer, the Nancy L. Ertle Professor of Marketing and faculty director of the Program on Data Analytics at Kellogg.
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"Sometimes I hear people talk about how companies are going to be doing this [highly personalized, large-scale target marketing]. I think, no, we’re doing it. And others are doing it as well." United Airlines CMO Tom O'Toole on the advancement of data-driven marketing. http://kell.gg/2cEdO2J
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
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Forgetting the bad decisions from our past also limits our ability to learn from these actions. Learn more about this form of "unethical amnesia". http://kell.gg/2cG693d
Researchers find that one reason some people cheat over and over again is because we all tend to suffer from "unethical amnesia" — our minds are prone to forgetting the bad stuff we've done.
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Want a more creative team? Avoid the temptation to be blinded by similarities when selecting new hires. http://kell.gg/2b6nJZ9
Teams who produce breakthrough innovations have several things in common.
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Managers: Learn to avoid these 5 wasteful habits in order to make your teams more productive. http://kell.gg/2aYoTpL
Menon and Thompson say if managers want to quit wasting time and money on solutions that don’t work, they need to understand five spending traps and fix them.
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Meet 12 of the many outstanding members of the Class of 2018. With impressive resumes, a variety of life experiences and a drive to succeed, we can't wait to see how their paths unfold. http://kell.gg/2cUX4RV
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Prof. Maryam Kouchaki weighs in on the Wells Fargo 'fake account' scandal, which offers important lessons on what companies can do to avoid creating a culture vulnerable to corruption. http://kell.gg/2cuqMgT
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Welcome our new tenure-line faculty, who bring a wealth of expertise to Kellogg this fall. http://kell.gg/2ctAPUS
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“It's important to know the types of people you're facing. Whether it's your clients or employees, the envious are going to try to make a competition out of a win-win situation, but they effect the outcomes overall in whatever enterprise they do.” Learn more about Julia Casanovas’s research on game theory and how it can effect business decisions in the work place: http://kell.gg/2cFLdq4
Socially relevant situations that involve strategic interactions are widespread among animals and humans alike. To study these situations, theoretical and experimental research has adopted a game theoretical perspective, generating valuable insights about human behavior. However, most of the results reported so far have been obtained from a population perspective and considered one specific conflicting situation at a time. This makes it difficult...
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Get closer to your customer (and 6 other ways to become a digital disruptor). http://kell.gg/2bgp1a4
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As a leader, it's best to find a balance between micro- and macro-management. Learn how with these tips. http://kell.gg/2bjyHy2
Hovering isn't terribly helpful, but hands-off management can hurt the team even more.
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Brave leaders inspire growth in people, organizations and markets.
Introduction

The Kellogg School of Management at Northwestern University develops brave leaders who inspire growth in people, organizations and markets. Based just outside of Chicago, the school is a global leader in management education, renowned for its distinctive thought leadership and pioneering approach to learning. Kellogg offers an innovative portfolio of programs: four Full-Time MBA programs including the accelerated One-Year MBA and Two-Year MBA options, and joint degree programs with the engineering and law schools; a Part-Time MBA Program; the premier Executive MBA global network; and extensive non-degree Executive Education programs.

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Contact info
Phone
(847) 491-3300
Email
Address
2001 Sheridan Road Evanston, Illinois 60208