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Kellie Peterson
Attended Hawaii Pacific University
Lives in Southern California
187 followers|67,700 views
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Kellie Peterson

commented on a video on YouTube.
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Awesome! 
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Kellie Peterson

commented on a video on YouTube.
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Great description of a very exciting technology - Digital perspectives for the analog world now help us understand how people engage with physical assets, which then inform better decisions that drive sales and improve performance. 
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Kellie Peterson

commented on a post on Blogger.
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I also enjoyed this article and your two-cents... Seems like the "experts" have a lot of advice for brick-and-mortar stores and the one thing they all say is that customer experience is critically important. Retailers need to know where their shoppers are, what they came in for, where they went, how they spent their time in the store, and why or if they ever came back.... Understanding customer behavior is the key to creating the best shopping experiences, and that's what brick-and-mortar stores must do to thrive. That, and forget the channel!
More retail trends, iBeacons & other emerging indoor location solutions for retail.  http://www.brighttalk.com/webcast/10321/10145
Interesting article in Forbes titled "Retail in Crisis: "These are the changes brick-and-mortar stores must take". It is a guest post by Brian K. Walker, VP at Hybris. I knew this article was fun to read. I really like it and...
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Kellie Peterson

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The future fine-fabric fashion fabrication?... slick ;)
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Kellie Peterson

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Kellie Peterson

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People
In their circles
208 people
Have them in circles
187 people
Maleko McDonnell's profile photo
Angela Danciu's profile photo
Stan VanBibber's profile photo
Nick Reichert-Author's profile photo
Scott Glenn's profile photo
Amber Stone Napoleon's profile photo
Sarah Tay's profile photo
APD Promotions Pty Ltd's profile photo
rabet yada's profile photo
Work
Occupation
Marketing Guru, Brand Master & Business Builder
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Southern California
Previously
Catalina Island California - US Virgin Islands - Honolulu, Hawaii - Kapaa, Hawaii - Palos Verdes, California - Laguna Beach, California - Byron Bay, Australia - Tiarua, New Zealand
Story
Introduction

Kellie Peterson

1st port: Virgin Islands. Lived aboard sailboat; 20ish countries; animal house. Inspired by nature, artists, philosophers, scientists, dreamers, and potential. Few regrets. Proud islander! Moving forward - destination ahead.


Professional Summary

Accomplished marketer with expertise representing B2B and B2C brands, managing media relations, public relations, brand strategy, product launch, promotions, and creative design. Two years of experience in enterprise software or SAAS, and ten years managing content, generating demand, producing collateral and collaborating with digital marketing, sales, and other teams to effectively influence prospects. Maximizes undergraduate Public Relations and Visual Communication education combined with MA COM.

Bragging rights
Honors and Awards: Miss Hawaii International 2004 Represented State of Hawai’i at 2004 “Miss International” competition in Beijing, China Introduce a program of financial literacy education into Hawaii classrooms Raised money for charity Attended television and radio interviews and hosted events • Valedictorian Speaker - MA COM • IABC Member of the year • President’s Host • Member: Lambda Pi Eta, Alpha Chi, Pi Sigma Alpha, & Phi Sigma Honor Societies Special leadership: • Assistant professor, Gender Communication at HPU • President of IABC Hawaii student chapter • Chairperson of Women Speaking Out • Race coordinator and media contact for US Olympic Triathlon Trials in 2004, Honolulu HI • Pending Chairperson for High Hopes, serving head injured and their families in Tustin, CA • Founder of Finance for Life, youth focused financial literacy program
Education
  • Hawaii Pacific University
    MA COM
  • Hawaii Pacific University
    BA PR
  • Pacific Island School
  • Two Harbors El
Basic Information
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