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Keith Burtis
5,566 followers -
Triathlete, Cyclist, Aquabiker, Family Man and Whole Food Advocate
Triathlete, Cyclist, Aquabiker, Family Man and Whole Food Advocate

5,566 followers
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Keith's posts

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VegFest 5K PR on broken toe - yahoo!!!
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Facebook Ad - Opportunities Lost: Don't burn your digital advertising dollars! I see this often on Facebook and other networks. Here is a regional pizza chain that is not in my region. Papa Murphy's Pizza is likely outsourcing their Facebook ad's to an agency that's been very lazy in their targeting. While they have it right that I often talk about eating Gluten Free they've missed or skipped over the regional targeting! Now, maybe they're hoping I travel to an area and see one of their locations but in most cases this is simply laziness on the part of the person/agency running the ad's. I clicked through to check it out only to find that they had no locations within 50 miles of me so I left. Often agencies will report simply on site visits and thus my clicks will look like a win when its really not a win. Papa Murphy's will pay for my click through and likely never see me as a customer. Be careful with agencies and make sure that the metrics they are measuring and reporting on are meaningful. Anyone can drive LOTS of pointless traffic to a website through the use of compelling ad's - it's driving the meaningful traffic that is hard to do. Don't hire lazy agencies with the wrong success metrics.
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Nice feature upgrade from Google Analytics. If you're paying for Adwords, Google Ad's or any paid search term advertising this feature will let an analyst segment your results by branded keywords as well as non-branded keywords. I agree with those in this article that say its critical to better understand which is driving better engagement and outcomes. Love this feature and will be implementing for the brands I work with for sure!

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"Dad, should I slide under his legs?"
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"Dad, should i slide between his legs?"
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This mornings post workout shake. Strawberries, Almond Milk, Flax oil, Plant Fusion & ice. 
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Sunset taken at last week's Aqabike & Triathlon race. In Geneva State Park Ohio. 
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Heading out fishing with the little guy today. Hoping to get another one of these. 
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My outdoor session just turned into a spin session in the garage. Huge weather front moving in. Maybe I'll see some nice lightning in the distance
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Heading out for a ride to spin up the legs. I've got a race tomorrow and a huge week of training ahead. This bodyfat I.wanted to ditch has no chance this week. #aquabike #triathlon
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