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Keith Burtis
Works at Carbonview Research
Lives in Buffalo, NY
5,240 followers|321,111 views
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Keith Burtis

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Facebook Ad - Opportunities Lost: Don't burn your digital advertising dollars! I see this often on Facebook and other networks. Here is a regional pizza chain that is not in my region. Papa Murphy's Pizza is likely outsourcing their Facebook ad's to an agency that's been very lazy in their targeting. While they have it right that I often talk about eating Gluten Free they've missed or skipped over the regional targeting! Now, maybe they're hoping I travel to an area and see one of their locations but in most cases this is simply laziness on the part of the person/agency running the ad's. I clicked through to check it out only to find that they had no locations within 50 miles of me so I left. Often agencies will report simply on site visits and thus my clicks will look like a win when its really not a win. Papa Murphy's will pay for my click through and likely never see me as a customer. Be careful with agencies and make sure that the metrics they are measuring and reporting on are meaningful. Anyone can drive LOTS of pointless traffic to a website through the use of compelling ad's - it's driving the meaningful traffic that is hard to do. Don't hire lazy agencies with the wrong success metrics.
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Agreed, Keith. It's also why I report CPA as the most important metric. CPC is far less important to my clients. They know it costs them $X for a customer. So, anything less than that for a CPA is a win.
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Keith Burtis

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"Dad, should I slide under his legs?"
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This mornings post workout shake. Strawberries, Almond Milk, Flax oil, Plant Fusion & ice. 
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Heading out fishing with the little guy today. Hoping to get another one of these. 
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Heading out for a ride to spin up the legs. I've got a race tomorrow and a huge week of training ahead. This bodyfat I.wanted to ditch has no chance this week. #aquabike #triathlon
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Keith Burtis

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Awesome
 
Chasing Shadows

From the moment we can, we’re forever chasing shadows.

As children, we chase the shadow of ourselves that the streetlight throws in front of us.

As teenagers, we chase the impossible date with the most popular boy or girl.

As adults, we chase the dream job that never happens, or the pot of gold we never reach.

We know – subconsciously or otherwise – that some shadows can never be caught, and yet we chase them anyway. And the damage is catastrophic.

People chase after opportunities around the world and watch marriages collapse because of it. People chase popularity online and see children forget who they are. The damage gets done; and yet still we chase the elusive shadows.

Some shadows we catch, and it makes the chase worthwhile. But for how long? The make-up of a shadow means it’s always on the move; can we afford to always be on the move too?

We all make choices every day – some have a clear outcome, some don’t. The clear ones may not be the most rewarding financially, but money never cured a broken soul.

The non-clear ones live in the shadows, and the thrill of the chase appears again. Some of us succumb; some step away and accept the futility of chasing that particular shadow.

There’s nothing inherently wrong with chasing shadows; there is something inherently wrong chasing futile shadows.

Me? I kinda like the Dalai Lama’s take.

You? The decision is up to you.
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yes.
 
Remember - "A goal without a plan is just a wish" ~ unknown

#motivation  
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Keith Burtis

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Nice feature upgrade from Google Analytics. If you're paying for Adwords, Google Ad's or any paid search term advertising this feature will let an analyst segment your results by branded keywords as well as non-branded keywords. I agree with those in this article that say its critical to better understand which is driving better engagement and outcomes. Love this feature and will be implementing for the brands I work with for sure!
Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, ...
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"Dad, should i slide between his legs?"
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Sunset taken at last week's Aqabike & Triathlon race. In Geneva State Park Ohio. 
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My outdoor session just turned into a spin session in the garage. Huge weather front moving in. Maybe I'll see some nice lightning in the distance
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Finished my second Great Lakes 100 Mile Aquabike. Second win for the overall Aquabike in a row. Looking to threepeat in October on Lake Ontario. 
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Thanks!
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People
In his circles
4,273 people
Have him in circles
5,240 people
Apoo Singh's profile photo
Willibald Oskar Mösenbacher's profile photo
Matt Gunn's profile photo
‫محمد زكريا طويل‬‎'s profile photo
Robert Hamilton's profile photo
Jeanette Jenica's profile photo
Kim Zahrt's profile photo
Todd Hoff's profile photo
Sokphanny Tith's profile photo
Work
Occupation
Director of Marketing and Communications at Carbonview Research. We are a market research consultancy and technology firm.
Employment
  • Carbonview Research
    Director, Marketing & Communications, present
  • Keystone Solutions
    Director, Social Media Solutions, 2012
  • Keith Burtis Consulting
    Creative Digital Services and Social Media Consultant, 2011
  • Best Buy
    Director, Social Media Strategy - Remix
Basic Information
Gender
Male
Story
Tagline
Triathlete, Cyclist, Aquabiker, Family Man and Whole Food Advocate
Introduction
Founder of the Du You Tri Podcast and triathlete that realized at 39 years of age that he was no longer the athlete he was in high school. I'm passionate about everything I do from being a Dad, to an aspiring athlete, to my digital marketing role at Carbonview Research and Stagnito Media. 

Bragging rights
2'nd Place Aquabike Overall Men - Nickel City Triathlon, 1st Place Aquabike Overall - 100 Mile Triathlon. Awesome Dad!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Buffalo, NY
Previously
Buffalo, NY - North Carolina