I disagree. Call me a detractor, but at least I am giving G+ a shot.
No matter how much they're making Facebook is still eating Google's lunch when it come to social (and the data that brings). They are desperate for that data (for ads), and they aren't going to get it any time soon.
I the meantime, they are letting core products like search get less relevant, less useful, and less innovative.
The future isn't very bright here for G+, especially for brand use of it.
See a first hand account of this here: http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx