Cover photo
Keith “Dutch” Bloemendaal
Works at Dutch Built Homes
Attends College of Life
Lives in Carolina Beach, NC
23,857 followers|4,586,199 views


Woke up to this today, then worked out (back), then went to jobsites where I found tons of activity happening on 3 of 4 homes we are building, just had an egg white muffin and a banana and have already drank 4 bottles of water. 

Whatchu got?
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Wow, that's a lot better than me. I only had a photo shoot with the Swedish Bikini Volleyball Team. 
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Don't take shortcuts!
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The irony. Haha
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55 Bedrooms, unfinished, on 15 acres, $3.5M. Any takers?
A 60,000-square-foot house for sale in Brazoria County has the potential for 55 bedrooms with full baths.
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Wtf.. 55?
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Live tweets starting to take flight in search:
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Some pointers on keyboard shortcuts in Google Docs:
Save time everyday in +Google Docs with a few simple keyboard shortcuts.  
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Useful +Keith Bloemendaal thanks!
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Granite complete in 1517 Searay Ln. 
tom jentink's profile photoFrancisco Turull's profile photoMichael Ehline's profile photoMichael “Executive Cleaning” Weddington's profile photo
thanks. just went through that and it's very hard to find reviews that aren't somehow connected to the brand itself. just thought i'd ask.
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Have him in circles
23,857 people
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Here's your sign!
Rep. Alcee L. Hastings, D-Fla., made the politically tone deaf case for raising salaries for members of Congress Monday night.
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They need to be cut or at least frozen.
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Latest Video Is Live

This one is a walk through after framing of a new home we are building at 1510 Searay Lane in Carolina Beach NC. It boasts a massive 3.5+ car garage, 3br/3ba at 1800' and only a few blocks to the beach but out of the flood zone, let me know what you think!
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New video in the works...
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I may appear to have it all together, but on the inside I'm a bloody mess
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I can see your rectum.
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Can Deflategate Make Us Better Marketers?
Online marketers suffer from a feeling of being "always on," and it can become overwhelming. But it doesn't have to be, especially if you understand and prioritize your vested interests. Here's a story to explain, based off a recent news event in American football.

I enjoy good football, and I live in the Boston area, which means the past decade has turned me into a New England Patriots fan. If you aren't into football, or sports for that matter, there's still a good lesson to be learned, so keep reading.

During the 2014-2015 season, a big to-do was made about the Patriots allegedly deflating game balls below the regulated PSI. Termed "Deflategate" by the media, there was a big investigation just after the AFC Championship game (in January), and (in May) the results were published for the entire sports world to read and discuss. And then, the NFL used the report to levy a hefty fine on the Patriots organization, as well as suspend their quarterback, Tom Brady, for four games.

That paragraph sums up the scandal in a neat little package for the person who has no vested interest in the matter. 

No vested interest...such a powerful and telling phrase, if you think about it.

The fans have no vested interest in what happened with Deflategate. Zero. 

Their legacy as a fan isn't tainted. 

Their life on Sundays this fall goes on.

If the Patriots lose the first four games because Tom Brady was serving a suspension, nothing happens to the fans, regardless of how emotionally connected they are to their favorite team. They still have no vested interest in this scandal, and neither do fans of other teams, or even other sports. 

Who does have a vested interest in Deflategate?

The pundits, reporters, talk show hosts, and companies who have media ties to the NFL are all over this. Why? It's media, it's scandal, and it plays at the heartstrings of the millions of fans who didn't read the above paragraph. The ones who break the stories first, and the ones who have the most outrageous claims and conspiracy theories, stand to win because they are being talked about by everyone else. 

Vendors of sports memorabilia will want to watch public sentiment about the Patriots (and Tom Brady), and plan their products and marketing accordingly. There is real money at stake, and one misstep could mean big losses and wasted merchandise.

Researchers and governing entities may take a vested interest in Deflategate because of the facts and opinions surrounding the story, and also the inconsistencies being pointed out by those whose job it is to analyze the report. This party will be watching and observing with a scientific, unemotional eye, asking questions, and has a long-game approach to finding ways to make the entire system better for everyone involved. 

Deflategate also impacts strategic businesses. Tom Brady's lack of availability for the first part of the 2015-2016 season has a direct impact on fantasy football drafts. The matchups for those games, and how the team records could conceivably play out during the course of the playoffs, will impact sports betting lines (oops, I didn't say that, sports betting is illegal, kids). Those who have a vested interest in such matters will definitely be paying attention, but on a different level: not to report, but to analyze the effect on their own business operations, and make marketing moves accordingly.

Season ticket holders who frequently resell their tickets also have a vested interest, and may also want to follow this story more closely because it could impact their ability to pass off those first four games of the season. Or, they might see the suspension as an opportunity for the right audience, and use what they've learned about the new matchups to create a ticketing package experience that meets a small niche demand.

How this ties into marketing

Each of the above examples could easily represent a person or company in the online marketing space. You may have even conjured up one or two personalities from your own network while reading it: 

► The blogger who is the go-to source for every breaking news story.
► The "expert" who always has something insightful to say about a particular topic (I could put insightful in quotes, it's up to you on how you want to interpret expert).
► The info-product "ninja" who is always looking at how changes to tactics and techniques help him grow his list. 
► The business owner who is simply looking for information on how this affects them.

And of course, there's the audience of each who discusses, shares, posits, and sometimes even challenges what's being said, with the intent (subconsciously?) of becoming vested in the topic themselves such that they attain a position of authority, too. 

Here's the thing, though: outside of those circles of people, nobody else has a vested interest in what just happened. Not in Deflategate, not in the latest Google algorithm change, nor in "boosting their SEO while optimizing ROI for maximum engagement." 

Where do you go from here?

To excel as a marketer or business owner, you need to understand where you have a vested interest in various topics, and what shape that vested interest takes. Similarly, you need to know how to identify and avoid situations where you'll get sucked in and prioritize your time in those discussions accordingly. 

In other words, and this might sound harsh, unless you have a vested interest in a topic, participating is simply an exercise in inflating your self-importance.

And remember, that vested interest can take on many forms, and vary in intensity from casual knowledge to testing a completely new tactic.

Understanding these fundamentals, which isn't easy, and is always changing, will help you find the right people and sources to follow, and to invest time (or money) in for the purpose of running your business. 

But wait, there's more!

The byproduct of this self-realization exercise is productivity. When you can focus on what's important and block out (or downplay) the rest, you'll become much more productive online, especially on social media where we have tools to help us manage the constant stream of activity. Use those tools, and make it part of your routine to evaluate the value of those streams on a regular basis. 

Personally, this realization caused me to:
► Drop out of most of the online communities I belong to,
► Change notification settings such that there aren't as many, 
► Restructure my various news feeds to reduce overlap and put more faith in specific people (for resources and/or learning opportunities) and newsletters, so I have more control over when I want to consume content,
► Prioritize time spent on Income Producing Activities, and simply not care about the rest.

An ongoing challenge for marketers and business owners

Today's attention economy is shifting the burden for content producers to become more relevant to their audience, and to rise above the noise created by everyone else.You might think this will reduce the amount of content being published, and it might, but it also might begin to surface more and more attention-worthy content, which leaves us with the same challenge we had before: how vested are we in particular topics, and how do we manage the content coming across our desks in a way that doesn't overwhelm us?

I'd love your thoughts in the comments or over on LinkedIn:

#contentmarketing   #marketing   #socialmedia  
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Clean Eating Breakfast

Today was the first official day of the changes I am trying to make in my life to get fit, eat right, and just be healthier. 

Breakfast was egg muffins, plain yogurt, and cut up strawberries. 

Egg Muffins

These are really simple, and I make 6 at a time (3 for me, 3 for my lady) in a muffin pan.


2 Whole Eggs
6 Egg Whites
1/2 green pepper diced fine
1/2 red pepper diced fine
(I added shredded cheddar cheese to hers)

You can pretty much add whatever you want, just make it fresh, not processed. Spinach, mushrooms, tomatoes, etc...


Preheat oven to 350
Saute peppers (or whatever veggies you use) over medium heat until softened. 
Whisk all eggs together with some cracked pepper
Add cooked peppers to bottom of lightly greased muffin pan, evenly spread across all tins. 
Fill remainder with egg mix
Bake 20 min or until done. 

That's it! These keep great in the fridge for up to a week easily, mine only last a few days, pop them in the microwave for 30sec and you are all set!

My yogurt is Fage 0% fat plain greek yogurt, and I topped it with some fresh strawberries I got yesterday at the produce stand, they are in season. I chopped them up last night and just squeezed a little fresh lemon over them. 

That's it! Tomorrow when I get home from my workout I can just reheat one of these and add my yogurt and fruit and have a healthy, clean breakfast. 

#eatclean   #healthyliving   #healthyfood   #fitness  
Muamer Mujevic's profile photoLany Sullivan's profile photoScot Duke's profile photo
Looks good!
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Keith's Collections
Home Builder | Beach Bum
I live in Carolina Beach, NC., love to network, addicted to my Nexus 5, am a Father and a workaholic.

My background is in construction, having worked in many sectors of the building industry including electrical, plumbing, estimating and project management. I am currently the Owner of Dutch Built Homes and build new homes in Carolina Beach and in Wilmington, NC.

I have also owned several companies in the building industry.

As a side business, I do web design and marketing solutions for businesses. 

My personal site is, where I may write about using Evernote for project management, drop shipping, or my adventures in photography

Things I Will Post About Here:

  • Social Media
  • Online Marketing
  • Business Hacks
  • Some Technology
  • Homes I am Building
  • Real Estate News/Updates
  • Images (mostly of the beach, coffee, food, drink, etc..)
  • General Rants
Here are some of my most popular posts on Google Plus.

Recommended Google Plus Communities:

  • I live in Carolina Beach, NC. Yes, I love it.
  • I have a daughter that can do no wrong.
  • I was born in Florida, moved to NC in 2004. 
  • I have been to almost every island in the Caribbean, and love them all. 
  • I love good food, coffee, libations, photography and laughing. 
Professional Stuff:

I am currently the owner of a small home building company. 

My background is in construction, where I have over 20yrs experience. 

Volunteer Work

Prior Vice Chairman on The Pleasure Island Chamber Of Commerce
Prior Vice Chairman of the Carolina Beach Marketing Advisory Committee
Commissioner on the Town of Carolina Beach Planning and Zoning Commission 

Bragging rights
Built a business from $0 to $50k per month using only SEO and Social Media
Owner, Dutch Built Homes, LLC
drink, eat, laugh
  • Dutch Built Homes
    Owner, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Carolina Beach, NC
Carolina Beach, NC - Banner Elk, NC - Atlanta, GA - Cocoa Beach, FL - Tampa Bay, FL - Raleigh, NC - Orlando, FL - Ocala, FL - Ponca City, OK - Dallas, TX - St Thomas, USVI - San Juan - Nassau - Barbados - St Lucia -
Contact Information
Carolina Beach NC
Keith “Dutch” Bloemendaal's +1's are the things they like, agree with, or want to recommend.
Joyner Marina Sunrise in Carolina Beach - Keith Bloemendaal

30sec | ƒ/25 | ISO 100 | 40MM | Nikon D3000 Taken from the Carolina Beach Public Boat Ramp facing Joyner Marina across the waterway.

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Oh. My. God. I had no idea this place existed! I went with my brother on his wedding day last Saturday and was blown away by the experience! With careful hands and a gentle touch, these ladies do not disappoint! Well worth the money!
Public - 3 weeks ago
reviewed 3 weeks ago
Always nice rooms, comfortable beds, and friendly staff. I do wish they would leave a couple of regular glasses in the rooms, the dixie cups only last one drink before they are leaking from the bottom. Do that and you get 5 stars.
Public - 2 months ago
reviewed 2 months ago
For the most part we enjoyed our experience here, one waitress in red stockings was rude to us, but the owner/manager was accommodating and even made some adjustments to our tickets to get us all in at the same show, called me back several times to make this happen, that goes a long way!
Public - 4 months ago
reviewed 4 months ago
This. Place. Is. Awesome! The portions are huge, the staff was friendly, and the duck wings are unlike anything I have ever had before. Can't go wrong with any of their burgers (especially the duck burger). You won't regret checking this place out.
Public - 4 months ago
reviewed 4 months ago
24 reviews
For the most part had a good stay, need fridge in room for late night cocktails and snacks though! They tried to double charge me for valet parking but removed it when I brought it up. Overall good stay, great location walking distance to everything downtown have to offer!
Public - 4 months ago
reviewed 4 months ago
Loved this place, we had a group of 8 and had plenty of room to spread out, enjoy some cocktails and play pool/games. Really cool place in a historic area.
Public - 4 months ago
reviewed 4 months ago
I have used Executive Cleaning Services to clean new homes we have built for the last several years. They have cleaned at least 120+ homes to date for me. They are quick, easy to work with, and on time. I plan on continuing that relationship with Michael and his crew for years to come. If you have foreclosure clean outs, vacation rentals, new construction, Executive can't be beat!
Public - 5 months ago
reviewed 5 months ago