Traveling to Vancouver, BC with and family for the weekend.
While 'girls toys' have gotten the bulk of criticism in recent years for re-enforcing outdated stereotypes, the problem goes well beyond pink vs blue. In this recent case, a fabric supplier decided Big Hero 6 was a 'boys movie', and that including the 2 major female characters on the pattern would turn off young boys. So the final pattern includes only the 4 male characters.
This is quite ironic given that Big Hero 6 was widely acclaimed for its character diversity, even using "Woman Up" as a catchphrase.
While I don't believe there was malice in the manufacturer's design decision, I wonder if they realize their actions help create the behavior they claim to be reflecting.
Disney has just presented you with the marketing opportunity of a lifetime. This adorable and iconic character is already stealing the spotlight of this long-awaited epic. Not only that, but the movie premiers at the height of the holiday season. And by all appearance, this little marvel is a close cousin of your own flagship product. If ever there was a golden opportunity to license a movie character, it is now. Don't pass this up. Sincerely,
Be sure to follow the link for a stunning 360-degree view.
- University of FloridaMechanical Engineering, 2000 - 2005
- Florida State UniversityComputer Science, 2011 - 2013
- Intel CorporationSoftware Engineer, 2012 - present
- FPLNuclear Engineer, 2005 - 2012
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