Global Artist Development -
Strategic planning, development and implementation of effective front-line album release marketing initiatives and campaigns for assigned artist. Interactive marketing, publicity, video production and promotion, art, lifestyle marketing, radio promotion, merch and e-commerce, licensing, brand partnerships, international, tour marketing, sales. Ensure proper execution of overall marketing plan objectives on both a domestic and international level. Analysis of demographics that comprise artists’ fan bases and, based on the assets delivered by artists, develop product suites to increase fan bases and revenue streams. Develop budgets for assigned projects.